Wellness & Fitness Startups

BackHug is a robotic back therapy device designed to reduce back pain and stiffness through spinal mobilization and deep tissue work. It serves consumers and wellness facilities seeking pain relief and improved mobility.

1 investor

MyBenefit develops motion-recognition technology and a platform called VirtualMate that diagnoses musculoskeletal condition, analyzes overall fitness levels, and automatically tracks exercise data to provide personalized health management. The company focuses on in-home, everyday health and wellness management solutions.

1 investor

MyCancerPath pairs cancer patients and their families with PhD-trained "Precision Medicine Navigators" who explain diagnoses, interpret biomarker and genomic test results, and clarify treatment options against current guidelines. It is a patient-education and cancer navigation service that supports informed discussions with physicians but does not diagnose or prescribe treatment.

1 investor

1 investor

MYHIXEL is a men's sexual health brand offering clinically supported, technology-based solutions for issues such as ejaculatory control, erectile difficulties, pelvic floor strength, and intimate care, used discreetly at home without prescription. Its products combine connected devices with guided programs and are backed by clinical trials, sold worldwide through its website.

1 investor

MyMahi is a student-centric platform for schools that helps learners reflect on their strengths and passions, set goals, explore career pathways, build CVs, and track wellbeing, alongside a mentor/teacher dashboard and a house-points rewards system. It is used by schools across Australia and New Zealand.

1 investor

My Muscle Chef makes fresh, ready-made meals, high-protein snacks and protein shakes designed by nutritionists around goals like weight loss, muscle gain and portion control. It sells direct-to-consumer meal plans delivered across Australia and stocks its products in over 2,100 retail stores nationwide.

1 investor

Myospan develops smarter protein systems and science-based guidance focused on muscle longevity and healthy aging, targeting adults 35+ who want to maintain strength, recovery, and mobility. It offers a coaching program (the Muscle Longevity System), a podcast, and educational guides on nutrition, amino acids, and resistance training.

1 investor

Myota makes prebiotic fibre supplements that blend multiple clinically tested fibre sources into a daily scoop to support gut microbiome health, blood sugar control, cholesterol, digestion, and cognitive function. Sold direct to consumers, the products include a general blend and a "Sensitive" low-FODMAP formulation for people with digestive issues.

1 investor

Myovolt makes wearable vibration therapy devices that deliver focal vibration to muscles, tendons and joints to relieve soreness and stiffness, improve flexibility, and support post-exercise recovery. Originally developed for elite athletes, the products target areas such as the back, shoulder, wrist, and legs and are marketed to athletes and general consumers wanting to stay active.</parameter> <parameter name="founders">[]

1 investor

Peri is a wearable device and app that passively tracks perimenopause symptoms such as hot flashes, night sweats, anxiety, and sleep disturbances, combining symptom, activity, and lifestyle data to deliver personalized management insights. It serves women going through perimenopause and is currently available in the US.

1 investor

MySwimPro offers a personalized swim training app with structured workouts and digital coaching, along with in-person wellness retreats and a coach certification program. It serves recreational and competitive swimmers as well as swim coaches, in the sports and fitness technology category.

1 investor

My Well Self offers Abby, an AI-powered health benefits assistant that helps individuals understand and optimize their flexible health benefits by tracking balances, providing personalized recommendations, and searching in-network providers with one-click appointment booking. The product serves employees with benefit plans and integrates with providers such as Quikcard, and the company is transitioning away from its live nursing service to focus on Abby.

1 investor

Marvelous is a software platform that lets wellness creators—such as yoga instructors, coaches, and studios—host courses, stream content, and sell memberships to build online businesses. It provides content delivery, coaching, and support tools for teachers and studios worldwide.

1 investor

Nanobionic makes a coating of infrared-emitting minerals that is applied to fabrics, foams, leathers and textiles to reflect body heat back to the wearer, intended to promote local blood flow, recovery, athletic performance and sleep. It sells the technology as coatings and membranes for use in apparel, bedding, footwear, medical and military products.

1 investor

Nanogen develops hair thickening products and hair fibres, including growth factor serums, aimed at consumers experiencing thinning hair and sold through salons and direct channels. The company is based in the UK and focuses on the hair care and grooming category.

1 investor

Nap York operates a network of private sleep pods and shower facilities offering hourly and membership-based rest stations, with self check-in via an app, daily housekeeping, and 24/7 assistance. It targets high performers, aviation crew, essential workers, and offers managed private pod housing in Silicon Valley.

1 investor

Narbis makes smart glasses that use neurofeedback to help users practice attention and focus; the glasses darken when attention drifts and clear when the user concentrates, with an accompanying tablet and app that track progress. It targets consumers, including children, seeking to improve concentration during activities like reading, homework, or computer work.

1 investor

Natu.Care produces dietary supplements such as premium omega-3, collagen, and sodium butyrate, formulated by dietitians and manufactured in Poland to GMP and HACCP standards. The products are sold direct-to-consumer online and through Hebe drugstores, targeting consumers focused on wellness, immunity, skin, hair, and gut health.

1 investor

NATURA COLD PRESS sells cold-pressed fruit and vegetable juices designed as multi-day juice cleanse programs, delivered to customers' doors in thermal packaging. The juices are formulated by a dietitian and nutrition experts and marketed to consumers in Poland looking to detox, lose weight, or adopt healthier eating habits.

1 investor

Naturacare is a full-service CDMO (contract development and manufacturing organization) that designs, develops, and produces natural health products and dietary supplements for both humans and animals. It offers dosage form development, custom formulations, ingredient sourcing, and eco-designed packaging for brands across various distribution channels, operating five production sites in Europe.

1 investor

Natura Innovation Challenge (NIC) is Natura's open innovation and acceleration program connecting the company with startups, DNVBs, and beauty and wellness brands to test and validate solutions and explore new business opportunities. The equity-free program targets operating consumer beauty and wellness brands as well as digital beauty tech and femtech solutions in Brazil and Latin America.

1 investor

Naturalia Tantum is an Italian group that aggregates cosmetics and wellness companies to develop and manufacture natural and organic products across skincare, cleansing, nutraceuticals, functional supplements, and superfoods. It offers end-to-end services including raw material sourcing, formulation, regulatory support, and market launch for full product lines or custom single products.

1 investor

Naturalicious produces natural hair care products designed specifically for curly and textured hair. The company offers a simplified three-product line formulated without toxic chemicals, targeting consumers seeking effective alternatives to conventional hair care.

1 investor