CiiK/Japan
Tokyo, JP · 1 known investors
RETOUCH is a Japanese men's apparel brand that sells minimalist clothing such as its short-sleeve dry knit polo made from strongly-twisted cotton yarn. The brand operates a fitting store, RETOUCH by fifth, in Harajuku, Tokyo, and sells online in Japan.
Also known as RETOUCH · RETOUCH by fifth · レタッチ
Investors · 1
Company profile
researched Aug 2026RETOUCH is a Japanese men's grooming and apparel brand positioned around the concept of "just-right" personal presentation for adult men, describing itself as a grooming brand that edits the balance between social appropriateness and individual comfort across hairstyle, self-care and fashion.
The product range spans four merchandise categories: fashion, hair, men's cosmetics and goods. Apparel items include long-sleeve cotton tees using ALBINI fabric (¥9,900), relaxed-fit regular-collar and garment-dyed long-sleeve shirts (¥15,400), 2-tuck wide slacks (¥16,500), linen-blend wide slacks (¥17,600), cotton/nylon shirt jackets (¥18,700), relaxed-fit denim jackets (¥21,000) and a lamb leather flap shoulder bag (¥49,500). The hair line covers wax, gel, balm, grease, styling oil, care milk and combs, priced from about ¥1,980 to ¥2,970, while the men's cosmetics line includes a BB cream (¥3,300) and lip cream (¥3,080).
Alongside the product business, the brand runs hair salons branded RETOUCH by fifth with online booking, located in Harajuku (Jingumae, Shibuya-ku, Tokyo), Ginza (Chuo-ku, Tokyo), Tenjin (Daimyo, Chuo-ku, Fukuoka) and Umeda (Chayamachi, Kita-ku, Osaka).
Business model
RETOUCH sells branded physical goods directly to consumers through its own Japanese-language e-commerce site, with member registration and free shipping on orders of two or more items after sign-up. It also operates its own hair salons under the RETOUCH by fifth banner, which serve as service locations and brand touchpoints, and distributes selected products through third-party retail chains including FamilyMart convenience stores and LOFT variety stores.
Revenue comes from product sales via the brand's online store and retail partners, and from hair salon services booked at its four locations.
▸Full profile — market position, go-to-market, geography
Market position
RETOUCH operates in the Japanese men's grooming and apparel market, combining styling products, cosmetics and clothing with a salon network in Tokyo, Osaka and Fukuoka.
Go-to-market
The brand combines direct online sales in Japanese with physical hair salon locations in major urban districts and wholesale placement in national convenience store and variety store chains. Marketing includes an owned editorial magazine section, news announcements and a brand concept movie.
Adult Japanese male consumers seeking everyday grooming, hair styling, cosmetics and wardrobe basics.
Geography
Operations are focused on Japan. Directly operated hair salons are located in Tokyo (Harajuku and Ginza), Fukuoka (Tenjin) and Osaka (Umeda), and wholesale distribution reaches roughly 1,920 FamilyMart stores and 119 LOFT stores nationwide.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsRETOUCH's hair care line began being carried at 119 LOFT retail stores in Japan.
RETOUCH began distributing mini-size versions of its products through approximately 1,920 FamilyMart convenience stores across Japan.
The brand published its first concept movie under the tagline "このくらいが、ちょうどいい。"
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 2
primary sources listed
- CiiK/Japanre-touch.tokyo · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CiiK/Japan do?
- Japanese men's grooming brand selling hair, cosmetics and apparel online and running RETOUCH by fifth hair salons.
- Who are CiiK/Japan's investors?
- CiiK/Japan's investors include W Inc..
- Where is CiiK/Japan headquartered?
- CiiK/Japan is headquartered in Tokyo, JP.