Wellness & Fitness Startups

FRÉ is a mineral suncare and skincare brand offering science-backed sun protection and repair products formulated with natural ingredients for all skin types. The company targets consumers seeking clean, non-toxic beauty and wellness solutions inspired by Mediterranean ingredients and practices.

2 investors

Free to Feed provides consulting and advisory support to help parents meet their infant feeding goals. The company operates in the digital health and wellness space focused on feeding support.

2 investors

Freeplay is a subscription app that gives members access to 100+ partner gyms and fitness studios across Utah — including yoga studios, CrossFit boxes, climbing and boxing gyms, and rec centers — for a flat monthly fee with no contracts. It also offers corporate accounts for companies and in-app unlimited upgrades for individual gyms.

2 investors

Gaia Herbs makes certified organic herbal supplements, including tinctures, syrups, and gummies, grown and extracted from its own regenerative organic farm. The company sells directly to consumers for wellness needs such as sleep, stress, and immune support, with operations based in the Blue Ridge Mountains of Western North Carolina.

2 investors

Galen AI develops a mobile health application that aggregates medical records from healthcare providers and wearable devices, then uses AI to provide personalized health insights and recommendations for patients managing multiple conditions.

2 investors

Game Theory operates sports facilities offering unlimited coaching classes in multiple sports including badminton, basketball, pickleball, table tennis, squash, swimming, and padel for both kids and adults in India.

2 investors

Gwella makes functional mushroom and adaptogen gummies, branded as Mojo, that combine nootropics, adaptogens, and mushrooms to support energy, focus, mental clarity, sleep, and mood. The consumer wellness products are vegan, gluten-free, low-sugar, and made in the USA.

2 investors

Gemma builds a robotics-based device that airbrushes skincare, makeup, and wellness treatments onto the face, mapping the user's face and custom-mixing products in real time. It targets women who need to stay camera-ready for work and daily life, positioned in the beauty and wellness category.

2 investors

family.cards develops digital solutions to connect elderly Germans with their families and integrate them into digital channels. The company addresses the digital divide affecting 8 million seniors in Germany by creating intuitive, age-friendly technology platforms.

2 investors

Gently Soap is a bar soap brand formulated with medicinal plants and botanicals grown by U.S. farmers, designed for people with sensitive skin conditions like eczema. The company prioritizes plastic-free, natural skincare products and sustainability.

2 investors

GetHarley is a telehealth platform that connects individuals with aesthetic doctors, dermatologists, and plastic surgeons for online skin consultations and personalised skincare plans. Practitioners recommend medical-grade and prescription skincare products, which are delivered to the customer's door, addressing concerns such as acne, pigmentation, and ageing.

2 investors

Ghost Lifestyle is a consumer brand that sells sports nutrition supplements and branded apparel directly to consumers. Its product line spans trending supplements and lifestyle clothing.

2 investors

Glowbar operates skincare studios offering customized 30-minute expert facials on a membership or per-treatment basis, and sells its own line of skincare products such as cleansers and spot treatments for at-home routines. It serves individual consumers seeking regular professional facial care, with over 25 studios.

2 investors

GO TODAY SHAiRE SALON operates share salon businesses, providing salon space and related services for hairdressers and beauty professionals. The company is based in Shibuya, Tokyo.

2 investors

Goal AI is an AI-powered employee wellbeing platform that personalizes workplace wellbeing and fitness challenges for each employee, matching teammates, adapting goals, and localizing content across offices worldwide. It serves employers and HR teams, integrating with wearables like Apple Health, Oura, Whoop, Garmin, Fitbit, Strava, and Polar to drive participation and provide de-identified population-level insights.</parameter> <parameter name="founders">[]

2 investors

GoJoe is a corporate health and fitness platform that runs inclusive, gamified team challenges across 60+ activity types, with social features, analytics, and a move-to-earn rewards system. It serves employers and HR teams aiming to improve employee wellbeing, engagement, and productivity while reducing absenteeism and health costs.

2 investors

Golden Health Care operates long-term residential care facilities for seniors requiring support with daily living, offering personalized care services including assistance with personal hygiene, medication management, and activities in a home-like community setting. The company provides 24-hour support with an emphasis on aging in place, allowing residents to remain in the same home as their care needs evolve.

2 investors

Goldfinch Health offers a surgery support program focused on improving pain management and recovery while reducing unnecessary opioid use after surgery. It serves surgery patients along with employers, hospitals, and health plans seeking to lower post-surgical complications and costs.

2 investors

GoMo Health provides digital healthcare engagement solutions that guide patients and members toward meaningful health actions through evidence-based content, care pathways, and human-centered design. The company serves health plans, provider organizations, and employers with condition-specific and life-stage-specific engagement programs covering pediatrics, behavioral health, chronic disease management, and preventive care.

2 investors

GoNoodle is a digital platform that provides movement, mindfulness, and social-emotional learning content for children in classroom and home settings. The platform serves teachers, parents, and kids with videos, games, and activities designed to promote physical activity, mental health, and self-discovery.

2 investors

Good Inside is a subscription parenting app offering a single clinically-grounded framework ("sturdy parenting") developed by clinical psychologist Dr. Becky Kennedy, covering child stages from pregnancy through age 18. It provides parents with a chatbot, scripts, workshops, a content library, live events, and a private community to handle everyday parenting challenges.

2 investors

Good Wipes manufactures personal hygiene wipes formulated with plant-based fibers, vitamin E, and aloe for sensitive skin care. The company sells its products directly to consumers through a subscription model.

2 investors

Gorgie sells sparkling energy drinks with 150mg of natural green tea caffeine, zero sugar, and added ingredients like L-theanine, biotin, and B vitamins. The drinks come in fruit-forward flavors such as Tropical Punch, Mango Burst, Watermelon Splash, and Peach Tea, positioned as a lower-sugar alternative to conventional energy drinks.

2 investors

Great Lengths manufactures premium human-hair extensions using an Italian craftsmanship process, with keratin-bond and tape-in application systems for salons and their clients. Founded in 1992 in Rome, the company sources Remy hair ethically from India and holds B Corp certification.

2 investors