GetHarley

GetHarley is a London-based telehealth and e-commerce platform that connects consumers with qualified skin practitioners — including aesthetic doctors, consultant dermatologists, plastic surgeons, aesthetic nurses and aestheticians — for online skin consultations. Users answer intake questions about their skin and availability, are matched to a practitioner, meet that practitioner by video call, and then receive a bespoke regimen of medical-grade products delivered to their home. Commonly addressed concerns include acne, hyperpigmentation and uneven skin tone, rosacea, melasma, fine lines, pregnancy-related skin issues and general healthy ageing.

The platform has a second, practitioner-facing side. Clinics use GetHarley to host virtual consultations (either on GetHarley's platform or their own), to build at-home regimens from a catalogue described as around 10,000 medical-grade products without holding inventory or handling shipping, and to have follow-up handled by a dedicated "Skincare Concierge" that supports patients between visits and drives regimen compliance and replenishment. Practitioners can earn income from product sales made through their GetHarley presence outside clinic hours. The company positions itself in the "medical-grade skincare"/cosmeceuticals niche — products with higher concentrations of active ingredients typically available only via clinicians — rather than launching its own product brand, curating established brands and using clinicians as the filter.

Founding story

Charmaine Chow founded GetHarley in London in 2019 after leaving an executive director role at Goldman Sachs, where she had worked on corporate deals and investments in healthcare businesses and dermatology clinics; she has also held positions at Altice Capital, KKR and Morgan Stanley. The idea came from combining that view of an under-digitised aesthetic dermatology market with her own long search for solutions for acne and post-inflammatory scarring, and the difficulty of finding the right clinician, booking appointments and sourcing recommended products. She declined MBA places at Harvard Business School and Stanford and used her saved tuition money to bootstrap the company, recruited a contact with industry experience, and built supply by knocking on doors along London's Harley Street — the street the company is named after — and attending dermatology conferences.

Business model

Two-sided marketplace: consumers pay for virtual clinician consultations and buy the medical-grade products recommended to them, which GetHarley fulfils and ships; clinics and practitioners use the platform as a no-inventory dispensing, concierge and follow-up layer for their patients, earning a share of product sales generated through their GetHarley presence.

Paid online consultations (£40/$50 for a 30-minute consultation; £150/$186 for a more senior consultant dermatologist where medical histories are complex) plus sales of the medical-grade skincare products recommended in personalised regimens and repeat replenishment orders.

Traction

As of the June 2023 funding announcement, the company reported around 100,000 active users/patients connected to more than 1,000 clinicians in the four years since founding, triple-digit annual growth, and a team of about 70 expected to reach 140 within a year. Its site states the practitioner network exceeds 1,000 aesthetic doctors, plastic surgeons and dermatologists and that it powers over 1,000 clinics, with access to about 10,000 medical-grade products.

Latest developments

The most recent funding disclosed is the $52 million round led by Index Ventures announced in June 2023, earmarked for doubling the team and international expansion. The company's website remains operational, listing an extensive practitioner network and carrying customer reviews dated into 2026, including third-party device sales such as a CurrentBody LED light therapy mask.