Wellness & Fitness Startups

SoHookd is a corporate wellness benefit platform that partners with employers and health plans to deliver flexible, incentive-based wellness programs, connecting employees to products and services that support their well-being. It helps organizations launch, manage, and evolve wellness programs tailored to different industries, workforce sizes, and budgets.

3 investors

Solace Care is a digital platform for end-of-life planning and bereavement support that helps individuals and families prepare for loss, navigate the practical and emotional aftermath of death, and access guided support through insurance and employer partnerships. The company operates across the Nordic countries.

3 investors

Solarea Bio develops plant-sourced living synbiotics (probiotics plus prebiotics) as medical foods targeting inflammatory conditions, starting with bone loss in women with osteopenia. Its clinically tested products aim to address underserved conditions such as osteopenia and rheumatoid arthritis.

3 investors

Solta Medical develops and sells a portfolio of aesthetic skin treatment devices, including the Thermage line, used by medical and cosmetic practices to address common skin concerns such as skin tightening and contouring. It serves aesthetic practice providers who treat patients across a range of ages and skin types.

3 investors

Sova Health offers gut health and microbiome-focused products and services, including food intolerance tests and personalized nutrition guidance from nutrition scientists and dietitians. It targets consumers seeking to manage digestive health conditions through testing, dietary changes, and expert consultations.

3 investors

Spacegoods makes an all-in-one daily drink blend combining coffee with functional mushrooms and adaptogens, aimed at promoting focus, energy, calm and gut health for consumers seeking a wellness alternative to coffee and supplements. The products are made in England and sold direct to consumers, including via subscription.

3 investors

Spectrum.Life provides integrated digital health and wellbeing services to organizations and their employees, covering medical care, mental health support, and personalized coaching. The platform serves employers, educational institutions, and healthcare systems seeking comprehensive health management solutions for their populations.

3 investors

Spill provides workplace mental health support by letting employees book video therapy sessions through Slack, MS Teams, and web app integrations, and offers Safety Net, a survey tool that flags at-risk team members for outreach by counsellors. It sells to businesses, initially UK tech companies and later a wider range of industries and global clients.

3 investors

Spire Health is a B2B medical device and data company offering remote patient monitoring for chronic lung disease patients, built on continuous respiratory sensing technology. Its monitoring solution is used by pulmonologists and patients across the United States.

3 investors

Squad is a social app that adds screen sharing to video chats, letting live communities and groups of friends use any app together and share experiences in real time.

3 investors

Stridekick provides a mobile fitness platform that tracks steps and movement progress through phones and smartwatches, alongside a curated marketplace of health and wellness products including protein, sleep aids, and nutritional supplements.

3 investors

Stryx sells men's skincare and grooming products, including a tinted moisturizer designed to reduce redness, even skin tone, and address acne. The product line targets men seeking discreet cosmetic and skincare solutions.

3 investors

Supermush sells functional supplements made with mushroom and other clinically studied ingredients—such as cordyceps, lion's mane, magnesium, and creatine—marketed for energy, focus, recovery, and strength. The products are aimed at active consumers and athletes seeking support for everyday movement.

3 investors

Supersapiens offers a real-time energy management system for athletes, built in partnership with Abbott using continuous glucose monitoring (CGM) sensor technology. It targets competitive athletes, active-lifestyle enthusiasts, and biohackers who want to monitor and optimize their physical performance.

3 investors

Svexa develops performance intelligence software that uses AI and physiological data to generate individualized training, recovery, and wellness recommendations for athletes and organizations. Its products cover endurance and strength training plans, injury/illness risk monitoring, and API-based algorithm integration.

3 investors

Sweatpals is a platform for fitness instructors, run club organizers, and gym owners to build communities and host events, handling bookings, ticketing, check-in, and text marketing campaigns in one place. It also lets consumers discover local fitness and wellness experiences such as yoga, run clubs, pilates, and pickleball leagues, charging hosts a discovery commission with no fee on their own members.

3 investors

System Labs sells premium peptide treatments sourced from licensed U.S. pharmacies, pairing customers with a licensed clinician who guides them through treatment via an online intake flow. Its products, such as NAD+ and glutathione, are aimed at supporting performance and longevity, with medications compounded by certified U.S. pharmacies.

3 investors

TENTIAL designs recovery and conditioning wear and sleep-related products, including its BAKUNE recovery apparel and bedding, recovery sandals, functional innerwear, workwear, and golf wear. The Japanese consumer brand focuses on health, sleep, and fatigue-recovery products for men, women, and children, with athlete and hospitality adoption.

3 investors

The Absorption Company makes pharmaceutical-grade dietary supplements formulated with a proprietary technology aimed at improving how the body absorbs nutrients. It sells these bioavailability-focused supplements directly to consumers.

3 investors

The Akkermansia Company produces a consumer dietary supplement containing proprietary Akkermansia MucT™ bacteria formulated to support weight management, glucose metabolism, gut health, and immune function.

3 investors

Beans offers a technology product aimed at helping people manage their personal finances and reduce money-related stress through evidence-based design. It is positioned as a consumer-facing financial wellness tool.

3 investors

Good Spirits is a fragrance product developed using MoodScentz™ technology, designed to positively influence emotional state through a neuroscience-backed scent combining tropical and woody notes. The product targets consumers seeking mood-enhancing personal care items free from harmful chemicals.

3 investors

The Path is an AI therapy and AI coaching app that combines neuroscience research on rumination with Tony Robbins' coaching frameworks to challenge users rather than validate them, with real-time risk scoring that escalates to human help such as 988 or licensed therapists. It is a consumer mental wellness product, clinically overseen by behavioral health providers, and is not a licensed medical provider.

3 investors

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3 investors