Stridekick

Stridekick operates a consumer and workplace fitness challenge platform that lets individuals, friend groups, families and organizations create and run activity competitions. Challenge formats include a leaderboard, a target goal for each participant, virtual races along selectable virtual routes with real-time progress tracking, daily streaks, team leaderboards, team virtual races, group targets that pool collective activity toward a single figure such as 100 million steps, a "Stick to It" format requiring a daily goal be met a set number of times, group virtual races based on pooled distance, and a group fundraiser format in which the group donates to a chosen charity if a collective goal is reached. A custom activity option allows challenges built around activities other than steps, such as meditation, sleep or nutrition.

Participants can connect wearable devices or track activity using a smartphone alone. Challenges can be created on a free tier, with an "Unlimited" upgrade positioned for corporate challenges and larger group events. The site also surfaces a weekly list of third-party health and wellness products, several flagged as HSA/FSA eligible.

Business model

The platform is offered on a free tier for creating challenges, with a paid "Unlimited" level aimed at corporate challenges and large group events; pricing is published on the site. The site additionally features third-party health and wellness product listings.

Paid upgrade from the free challenge tier to an "Unlimited" plan for corporate and large-group use.

Traction

The site publishes user reviews from participants describing use for company-wide and monthly step challenges, family challenges and team fitness competitions, including reviewers who report multi-year use, and lists numerous named user-created group challenges.