SoHookd
Washington, US · Delaware corporation · 3 known investors
Find your way into SoHookd
535 people in our graph share verified history with the SoHookd team — schools, employers, funds. One of them is your warm intro.
Tom Hulmeunlockedknows B.J. Wiley Williams · together at Harvard Business School (overlapped)
×10knows the team · via Harvard Business School
knows the team · via University of Virginia
SoHookd is a corporate wellness benefit platform that partners with employers and health plans to deliver flexible, incentive-based wellness programs, connecting employees to products and services that support their well-being. It helps organizations launch, manage, and evolve wellness programs tailored to different industries, workforce sizes, and budgets.
Founders & leadership
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Benaree (B.J.) Wiley WilliamsPresident and Director
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B.J. Wiley WilliamsinFounder & CEOB.J. Wiley Williams is founder and CEO of SoHookd, a corporate wellness platform that helps employers and health plans design and manage incentive-based wellness programs for their employees.
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Sohaib MalikinChief Technology Officer2017–2026
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Shilpa PunatarinChief Marketing Officer2020–2024
Board
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Investors · 3
Reported raises · per SEC filings
Form D private placements$3.7M disclosed across 2 rounds · 2022–2025
▶$2.3MraisedMay 2025 · 12 investors · Other TechnologyRule 506(b)
▶$2.3MraisedMay 2025 · 12 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Benaree (B.J.) Wiley WilliamsExecutive Officer, Director
- Marcus WhitneyDirector
- Sohaib MalikExecutive Officer
- Offering amount
- $5.9M
- Amount sold
- $2.3M
- First sale
- Apr 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.4MraisedDec 2022 · 3 investors · OtherRule 506(b)
▶$1.4MraisedDec 2022 · 3 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Shilpa PunatarExecutive Officer
- Sohaib MalikExecutive Officer
- Benaree (B.J.) Wiley WilliamsExecutive Officer, Director
- Offering amount
- $1.6M
- Amount sold
- $1.4M
- First sale
- Dec 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapWellable184 shared keywordsWellable offers a personal wellness assessment tool that evaluates employee well-being across eight dimensions—physical, emotional, financial, social, intellectual, occupational, environmental, and spiritual. The platform provides personalized recommendations to employees and aggregated insights to employers for designing targeted wellness programs.
Work Human126 shared keywordsWorkHuman provides a team recognition and rewards platform that enables organizations to celebrate and recognize teams for their workplace accomplishments. The platform integrates social recognition with redemption options for products and experiences from major brands.
Wellhub112 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
RISE101 shared keywordsRise People operates an all-in-one HR platform for Canadian businesses, offering payroll, HR administration, scheduling and time tracking, employee wellness, and group benefits (Rise Health). It serves companies across Canada, covering the full employee lifecycle from onboarding onward.
Perkbox98 shared keywordsPerkbox offers an employee experience platform covering wellbeing and Employee Assistance Programs, salary sacrifice benefits schemes, everyday discounts, and reward and recognition tools. It is aimed at businesses and their team leads and managers to support staff wellbeing and engagement.
Paycor90 shared keywordsPaycor provides human capital management and payroll services for business leaders and frontline managers. The platform offers talent management, workforce management, benefits administration, and compliance tools.
Companies competing with SoHookd for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does SoHookd do?
- SoHookd is a corporate wellness benefit platform that partners with employers and health plans to deliver flexible, incentive-based wellness programs, connecting employees to products and services that support their well-being. It helps organizations launch, manage, and evolve wellness programs tailored to different industries, workforce sizes, and budgets.
- Who founded SoHookd?
- SoHookd was founded by Benaree (B.J.) Wiley Williams, B.J. Wiley Williams.
- Who are SoHookd's investors?
- SoHookd's investors include Jumpstart Nova, PS27 Ventures, Two Lanterns Venture Partners.
- How much funding has SoHookd raised?
- SoHookd has disclosed $3.7M raised across 2 rounds.
- Where is SoHookd headquartered?
- SoHookd is headquartered in Washington, US.