Wellness & Fitness Startups

Plum Goodness is a skincare and personal care brand that manufactures and sells beauty products, including mattifying gel crèmes and other skincare formulations. The company operates in India and sells directly to consumers through its website.

1 investor

Plurawl is an AI-powered self-discovery coach that helps people overcome psychological barriers and limiting beliefs, targeting minority professionals. The platform combines digital health technology with clinical mental health support for personal and professional growth.

1 investor

Pluto Pillow manufactures custom-built pillows tailored to individual body measurements, sleep positions, and preferences through an algorithm-driven process. The company serves direct-to-consumer customers seeking personalized sleep products, offering a 125-night trial period and free returns.

1 investor

PointFit develops a sweat-based biomarker monitoring patch that tracks lactate and other metrics in real-time for athletes and trainers. The device enables continuous performance monitoring and training optimization without invasive blood draws.

1 investor

Points North Sports & Regenerative PT is a private outpatient physical therapy clinic treating orthopedic and sports medicine injuries as well as chronic and degenerative joint and tissue conditions in adults and children. Based in Stowe, Vermont, it offers hands-on treatment, Class 4 laser therapy, exercise programs, and weightlifting classes.

1 investor

Polari Labs develops A-BALL, a body-safe insertable device positioned as an alternative to anal douching that acts as a barrier and dissolves into a stool-like texture for later removal. The company is building a lab focused on the science of anal intimacy products, based in London.

1 investor

Pomelo is a hair care brand that develops personalized shampoos, conditioners, and treatments based on individual hair needs. The company targets consumers seeking customizable hair care solutions without compromising efficacy.

1 investor

Pomelo is a hair care brand that sells shampoos, conditioners, treatments, serums, and hair accessories through a customizable product set builder, offering discounts for bundled purchases.

1 investor

Pom Health (Joyce) provides nutrition care through dietitians and daily food coaches plus supporting technology, connecting doctors' dietary orders with patients' everyday meals. It serves patients—often referred by their providers—as well as healthcare providers seeking better outcomes.

1 investor

Ponce Aurora develops mitochondrial-targeting longevity products including a full-body treatment and energy beverages powered by MitoXcel™ technology, which addresses age-related decline in mitochondrial function. The company serves the consumer longevity and wellness market with information-based gerotherapeutics.

1 investor

POP-Labs makes POP-Topper, a daily powdered food-topper supplement for dogs formulated with superfood ingredients to reduce inflammation and support joint, heart, gut, immune, skin, and cognitive health. The product is formulated in New Zealand and manufactured in a GMP-compliant facility in Texas, and is sold directly to dog owners.

1 investor

Popchips manufactures popped potato chips that are lower in fat than traditional fried chips, targeting health-conscious snack consumers.

1 investor

Poppy Life Care provides whole-person care and wellness support through an interdisciplinary team addressing emotional, physical, social, and spiritual dimensions for individuals navigating health conditions, life transitions, disabilities, or pursuing better health and fulfillment. The company combines evidence-based tools with personalized guidance to support people in daily life, not just during crises.

1 investor

Attenex provides AttenexOne, an ediscovery and investigations platform that collects, culls, and analyzes communications and documents from sources like Microsoft 365, Slack, Teams, and Google Workspace. It includes conversational AI (aiR Assist) to help in-house legal and investigations teams reconstruct timelines, surface key people and events, and review evidence in a governed environment.

1 investor

POPSUGAR is a media and lifestyle brand that publishes content covering health, fitness, beauty, lifestyle, shopping, and entertainment for a general consumer audience.

1 investor

Poseidon Strength manufactures the Infiniti Rope, a motorized continuous rope climbing machine designed to replicate traditional rope climbing for strength and conditioning training. The product is marketed to fitness facilities, gyms, and strength training professionals seeking safer alternatives to free-hanging rope climbing.

1 investor

Posit Science offers BrainHQ, an online brain-training program of adaptive cognitive exercises targeting attention, memory, brain speed, and other skills, based on neuroplasticity research. It serves individuals as well as partner groups including libraries, insurers, sports organizations, schools, universities, and veterans.

1 investor

Positive Hotel is a wellness brand that sells nutrition and supplement products such as olive oil capsules, mint water, and daily gummies, positioning them as part of a "positive routine" for recovery of body and mind. It sources natural ingredients from verified origins in collaboration with wellness experts and designs formulas for absorption and sustainable daily use.

1 investor

Potential Project helps organizational leaders and teams develop mindfulness and leadership capabilities to create more human workplaces. The company delivers in-person and digital programs across 19 countries in 13 languages to corporations seeking to transform leadership culture and organizational performance.

1 investor

Potion is a line of organic, vegan supplements formulated to support immune health, skin health, energy, sleep, stress relief, and gut health. The products are marketed as wellness supplements for consumers seeking preventive health and longevity benefits.

1 investor

Preamble provides proactive, personalized health management combining comprehensive diagnostics (100+ biomarker blood panels, DEXA body composition, cardiac and fitness assessments), physician-interpreted health reports, and long-term coaching to extend clients' healthspan and lifespan. It offers membership-based preventive care that complements primary care for individuals focused on longevity and optimizing their health.

1 investor

A Japanese company that develops and sells beauty products for nails, eyelashes, and care, along with hobby items, operating a store and providing support and distribution services to salons.

1 investor

PrecisionBiotics develops food supplements containing specific bacterial strains aimed at supporting gut health and the microbiome for consumers and clinicians, alongside educational resources on gut health. The company originated from microbiome research with the APC Microbiome Institute at UCC in Ireland and is now part of the Novonesis Group.

1 investor

Press offers health and wellness resources, including a Health Quotient (HQ) assessment that evaluates physical, mental, relational, and baseline health across 28 characteristics. The company connects users with mentors such as professional athletes, special forces members, first responders, and coaches to support physical, mental, and relational improvement.

1 investor