Wellness & Fitness Startups

Pihlakodu operates modern nursing and care homes in Estonia, offering general care, round-the-clock nursing, home care, dementia care, and physiotherapy services. It serves elderly people and adults needing assisted living, with locations including Kristiine, Tartu, and an upcoming facility in Ülemiste City.

1 investor

Pilgrim Soul Cannabis produces curated cannabis vape products designed for specific creative states of mind, blending multiple cannabis strains selected through collaboration with AbstraxLabs and creative focus groups. The company offers live resin disposable vape pens and 510 vape cartridges in product lines targeting creative awareness, focus, imagination, and reflection.

1 investor

PillarBiome offers an AI-powered gut microbiome analysis app that generates a personalized health score, science-backed nutrition and lifestyle recommendations, and symptom tracking with interactive trend charts. It targets consumers seeking to understand and improve their gut health and overall wellness through microbiome data.

1 investor

Pillowtalk Labs operates a mobile app that lets users record spoken or typed journal entries, which are transcribed and processed with AI to produce summaries, reflections, and emotional insights. The consumer app is free with optional subscriptions for habit tracking, dream journaling, and wellness content, and is positioned for personal reflection rather than professional mental health care.

1 investor

Pilly (필리) offers personalized vitamin and supplement subscriptions, building individualized nutrient combinations based on a health questionnaire and delivering them on a recurring schedule. It also provides a habit-support service to help customers take supplements consistently, serving direct consumers in South Korea.

1 investor

WeCare about your SLEEP is a dietary supplement combining herbal extracts, amino acids, magnesium, and B-vitamins designed to support natural sleep onset and improve sleep quality for adults. The product is manufactured in the Czech Republic and targets people experiencing stress-related sleep disruptions or difficulty falling asleep.

1 investor

Pindrop Hearing is an independent, CQC-registered audiology clinic providing hearing assessments, hearing aid fittings using Real Ear Measurement, and ongoing aftercare for private patients. It operates purpose-built clinics in London (Harley Street, Winchmore Hill, Chelsea, Kings Road).

1 investor

PingCares offers a simple smartwatch and companion app that lets older adults make calls and emergency alerts while family members monitor wellness data such as steps, vital signs, mood, and location. The service targets adult children caring for aging parents who live alone, with device setup handled by the company and subscription plans for individual or family use.

1 investor

Pinnacle Medical Solutions is an online store selling diabetes supplies and wellness products. It offers items organized by category and brand.

1 investor

Pinnacle Treatment provides addiction treatment and recovery programs for people with substance use disorders, operating treatment facilities across multiple locations. It offers treatment programs and admissions services for individuals seeking help with substance addictions.

1 investor

Pinrose creates fragrance products marketed through a personalized shopping experience based on sensory preferences. The company focuses on clean, toxin-free perfumes with a commitment to sustainable sourcing and packaging.

1 investor

Pioneer Pastures produces lactose-free chocolate milk made from A2 dairy cows, with enhanced protein and reduced sugar through ultra-filtration technology. The company serves consumers seeking dairy-based milk alternatives without the digestive discomfort associated with A1 protein variants.

1 investor

Pique is a Mac-based meeting note-taking application that automatically converts meeting transcripts into interactive mind maps and AI-generated notes, action items, and follow-up emails. The product runs locally on users' devices and includes an AI assistant called Pico that provides context-aware meeting summaries and pre-reads.

1 investor

Pique produces tea crystals made from organic loose-leaf teas and herbs using a cold-brew crystallization process, sold directly to consumers to support gut health, immunity, energy, skin, and longevity. The products are informed by Traditional Chinese Medicine and Ayurveda and marketed in the health and wellness category.

1 investor

Placi operates transition hospitals that provide intermediate care between discharge from a general hospital and returning home, with a multidisciplinary team offering rehabilitation, functional readaptation, and palliative care. It serves patients with total or partial loss of autonomy, with facilities in Botafogo, Rio de Janeiro, Brazil.

1 investor

Planfit is an AI-powered personal training app that generates free personalized workout plans based on a user's fitness level, goals, and available gym equipment. Aimed at gym beginners, it provides video exercise demos, voice coaching, progress tracking, and automatic workout logging.

1 investor

Plantable offers an AI coaching product for whole-food nutrition that pairs users with a coach that tracks daily progress, remembers past sessions, and guides them through building eating habits over a 28-day program. It targets individual consumers looking to improve their diet and wellness.

1 investor

Plant Power sells plant-based nutrition products including protein shakes, protein bites, and coated snacks made from ingredients like moong, brown rice, and pea protein. The direct-to-consumer brand targets health-conscious consumers and families in India.

1 investor

Plantvita makes plant-based nutritional supplements — pea protein isolate powders, multigrain protein blends, biotin, multivitamins and hair serums — combined with Ayurveda-informed botanicals such as ashwagandha, moringa and tulsi. The products are formulated for Indian, largely vegetarian diets and sold direct to consumers in India.

1 investor

Ingredient Optimized is a biotechnology company that uses non-thermal atmospheric plasma to modify protein structure, producing clinically researched branded proteins designed for higher bioavailability, better absorption, reduced stomach discomfort, and improved taste compared to standard protein isolates. Its optimized ingredients target the nutrition and protein supplement market.

1 investor

Plátano Melon manufactures and sells intimate wellness products, including clitoral stimulators designed for personal pleasure. The company operates a direct-to-consumer e-commerce model for adult wellness devices.

1 investor

1 investor

Pleso Therapy operates an online therapy platform that matches clients with vetted therapists for mental health support. Founded in Ukraine and expanded to Poland and Romania, it is now launching in the UK with locally accredited therapists.

1 investor

Pluck operates a neighborhood-based delivery model that groups orders from local businesses and farms so that nearby deliveries on the same day share and lower the per-delivery cost. It aims to make fresh food more accessible to residents by reducing delivery fees when neighbors order together.

1 investor