Wellness & Fitness Startups

Posit Science offers BrainHQ, an online brain-training program of adaptive cognitive exercises targeting attention, memory, brain speed, and other skills, based on neuroplasticity research. It serves individuals as well as partner groups including libraries, insurers, sports organizations, schools, universities, and veterans.

1 investor

Potential Project is a global research and leadership development firm that helps organizations, leaders, and teams build human skills such as self-awareness, communication, and emotional intelligence, including how to lead in the AI era. It provides leadership development, training, and consulting services to companies across industries and regions.

1 investor

Potion is a line of organic, vegan supplements formulated to support immune health, skin health, energy, sleep, stress relief, and gut health. The products are marketed as wellness supplements for consumers seeking preventive health and longevity benefits.

1 investor

Power Gummies is a direct-to-consumer brand that sells gummy-based nutritional supplements and beauty and wellness products, including serums, offered through its online store.

1 investor

A telemedicine platform offering AI-assisted diagnosis and consultations, with on-demand access to licensed physicians for $39 per visit. Serves patients seeking healthcare advice and treatment.

1 investor

Preamble provides proactive, personalized health management combining comprehensive diagnostics (100+ biomarker blood panels, DEXA body composition, cardiac and fitness assessments), physician-interpreted health reports, and long-term coaching to extend clients' healthspan and lifespan. It offers membership-based preventive care that complements primary care for individuals focused on longevity and optimizing their health.

1 investor

A Japanese company that develops and sells beauty products for nails, eyelashes, and care, along with hobby items, operating a store and providing support and distribution services to salons.

1 investor

PrecisionBiotics develops food supplements containing specific bacterial strains aimed at supporting gut health and the microbiome for consumers and clinicians, alongside educational resources on gut health. The company originated from microbiome research with the APC Microbiome Institute at UCC in Ireland and is now part of the Novonesis Group.

1 investor

Premise Health provides advanced primary care through onsite and nearsite wellness centers for employer organizations, aiming to lower total healthcare costs while improving employee health. Its model is positioned around claims-based outcomes showing reduced cost of care for member organizations.

1 investor

Press offers health and wellness resources, including a Health Quotient (HQ) assessment that evaluates physical, mental, relational, and baseline health across 28 characteristics. The company connects users with mentors such as professional athletes, special forces members, first responders, and coaches to support physical, mental, and relational improvement.

1 investor

Pressed Juicery makes cold-pressed juices, wellness shots, and acai smoothie bowls positioned as functional nutrition without artificial ingredients, sugar alcohols, or preservatives. It sells grab-and-go wellness products direct to consumers.

1 investor

Prime Therapy Partners is a healthcare investor and operator that acquires established physical therapy clinics in growing communities across the United States, integrating them into its network while providing operational support in billing, compliance, technology, and marketing. It owns and partners with regional physical therapy brands including Rocky Mountain Physical Therapy, Boost Physical Therapy & Sports Performance, and Baylife Physical Therapy.

1 investor

PrimeTime develops mobile entertainment and wellbeing experiences for people aged 60 and older, combining games with cognitive stimulation, training, and social engagement. Its PrimeTime+ subscription offers brain games and puzzles, perks and discounts, curated travel and social experiences, and hobby and learning content.

1 investor

Princeton Medspa Partners acquires and operates aesthetic and cosmetic medical clinics across the US, including medspas, cosmetic dermatology, plastic surgery, and functional medicine practices. It provides partner clinics with back-office support such as HR, payroll, accounting, marketing, and operations while owners retain focus on patient care.

1 investor

KHIO is a wearable device that applies targeted, drug-free cooling therapy to the forehead to relieve migraines, headaches, muscle tension, and post-workout heat. It offers adjustable cooling levels and a companion app for controlling the device, logging sessions, and tracking symptom patterns.

1 investor

Prollenium is a manufacturer of aesthetic and skin health products, offering end-to-end product development and manufacturing at a single North American location. It also runs the PACE clinical education program to train aesthetic practitioners, serving practitioners, distributors, and consumers.

1 investor

PronoKal offers personalized diet planning and analytics with professional oversight from physicians, nutritional coaches, and personal trainers. The company provides a range of dietary products and services designed for weight management and health optimization.

1 investor

Proper (marketed as Sonnet) sells clinically formulated sleep supplements delivered as sugar-free capsules, with formulas matched to a customer's specific sleep issues. The products are developed with a scientific and medical advisory council for consumers dealing with disrupted sleep cycles and sleep health.

1 investor

ProSomnus offers oral appliance devices for treating obstructive sleep apnea and snoring, positioned as an alternative to CPAP machines. The company targets adults with sleep apnea seeking to reduce health risks such as stroke and cardiovascular disease.

1 investor

Protelicious makes A2/A2 whey protein powder and protein ice cream from milk of pasture-raised Jersey cows in the French Alps, using cold-filtration and clean-label ingredients. Its products target consumers seeking high-protein, low-lactose nutrition, including those over 45 and people on GLP-1 therapy.

1 investor

Provation Life is a women's health company selling Inositol Plus, a physician-formulated nutraceutical supplement built around Myo-Inositol and a proprietary blend of natural ingredients. The product targets women with hormonal imbalance to support ovarian function, menstrual regularity, insulin balance, and fertility, and is paired with ongoing educational resources.

1 investor

Provenance Meals offers prepared, ready-to-eat meals designed around nutrition and health goals such as gut health, energy, weight loss, and reduced inflammation. The meals require no subscription or cooking and are marketed to health-conscious consumers.

1 investor

Proxima Health offers blood diagnostics to detect environmental toxins such as microplastics, PFAS, and heavy metals, alongside lifestyle protocols and blood filtration interventions to remove them. It targets consumers concerned about environmental toxin exposure in the health and wellness space.

1 investor

Psmilin is developing a mobile app focused on mental health. The product has not yet launched and the page invites visitors to sign up for updates.

1 investor