Wellness & Fitness Startups

Dribbleup makes smart, connected sports equipment — including basketballs, soccer balls, boxing gloves, tennis rackets, baseball gloves, and weighted balls — paired with an app offering 1800+ virtual coaching classes and drills. The products serve kids and adults training at home across sports like basketball, soccer, boxing, tennis, and general fitness.

1 investor

LOVE makes ready-to-drink functional wellness beverages, including zero-sugar energy and electrolyte hydration drinks formulated for cellular balance. The products are sold direct-to-consumer in flavors such as Grape Awakening and Orange Blossom.

1 investor

Proxies produces non-alcoholic beverages blended with verjus, teas, and botanicals to replicate the complexity, acidity, and food-pairing qualities of wine. The products are designed for consumers seeking the ritual and sophistication of wine without alcohol.

1 investor

Amino Focus is a nootropic and amino acid powder blend designed as a pre-workout supplement to boost energy, focus, and mental performance. The product targets athletes and active individuals seeking improved workout performance and cognitive function.

1 investor

Bai produces antioxidant-infused flavored water beverages with electrolytes, sweetened without artificial sweeteners, marketed under the WonderWater brand. The company serves consumers seeking healthier hydration options with various fruit-flavored varieties.

1 investor

A coffee and tea beverage company that sells instant drink packets made from single-origin arabica coffee, black tea, and real spices using a proprietary gentle dehydration process that preserves flavor without extreme temperatures.

1 investor

Elari produces a fiber-rich breakfast cereal made from tigernuts (root vegetables) and rice, formulated to be allergen-free and naturally sweet without artificial ingredients. The brand targets consumers with dietary restrictions, including those following paleo, vegan, and gluten-free diets.

1 investor

FloWater makes water refill stations that use a 7-stage advanced purification process to remove contaminants such as PFAS, microplastics, and lead, delivering cold, filtered drinking water without single-use plastic. It serves businesses, fitness and wellness centers, hotels, schools, warehouses, healthcare facilities, and government sites.

1 investor

Flyers produces hemp-derived THC-infused cocktails for direct-to-consumer delivery, available in 5mg and 10mg formulations designed for social relaxation and evening wind-down. The company markets bartender-crafted beverages made with premium ingredients as an alcohol alternative.

1 investor

Guinep makes a non-alcoholic "recovery cocktail" beverage combining nootropics, deep ocean water electrolytes and minerals, and Caribbean guinep fruit flavors, positioned for post-exercise, post-stress, and pre-sleep recovery. It targets consumers looking to reduce alcohol intake while keeping a social drinking ritual.

1 investor

ICONIC is a ready-to-drink protein beverage made from grass-fed milk protein, designed for consumers seeking high-protein, zero-sugar nutrition with clean ingredients. The company serves health-conscious adults looking for meal replacements, workout fuels, and low-carb snacks.

1 investor

JUNI is a wellness-focused beverage brand presenting its leadership team, founded by media personalities and beverage-industry operators. The company operates in the consumer drinks space with an emphasis on health and wellness.

1 investor

Lumen produces nutrient-dense beverages formulated with bioactive superfoods and marketed as healthy drink options. The company sources ingredients from regenerative farms that exceed organic standards.

1 investor

Misfits produces a functional soda positioned as a healthier alternative to traditional sugary sodas. The product is designed for health-conscious consumers in India seeking beverages that combine taste with functional benefits.

1 investor

Nomio produces a natural isothiocyanate-based (ITC) performance shot that targets the NRF2 pathway to support endurance athletes during intense training and racing. Marketed to elite and recreational endurance athletes, the product is built on exercise physiology research from Karolinska Institute and the Swedish School of Sports Science.

1 investor

PureWine makes wine purifier products that remove histamines and sulfites from wine to reduce side effects such as headaches, congestion, and hangovers. Its consumer devices work on all wine types before drinking while retaining tannins and antioxidants.

1 investor

Tiiga produces beverages made from wild-harvested baobab fruit powder, a natural source of fiber for gut health. The company partners with African cooperatives to source the ingredient responsibly, supporting rural communities with direct income.

1 investor

Trail Magic produces cannabis-infused beverages containing delta-9 THC derived from hemp, marketed for social consumption with emphasis on taste and lack of hangover effects. The company operates a taproom in Minneapolis in partnership with a local cider company.

1 investor

Velvet Hammer makes functional, third-party tested powdered beverage elixirs (such as Elixirs of Serenity, Inner Light, and Hydration) formulated with vitamins, adaptogens, and electrolytes that dissolve into any drink. The fantasy- and romantasy-inspired products are made in the U.S. and marketed directly to consumers who enjoy wellness rituals.

1 investor

Walker Brothers makes craft kombucha beverages designed to replicate the complexity of craft beer while being gentler on digestion and aligned with healthy lifestyles. The company is based in Nashville, TN.

1 investor

ViuHealth provides 24/7 access to mental health care through a team of licensed psychologists, psychiatrists, and other mental health professionals. The platform offers tools to support patients in managing their mental health conditions.

1 investor

Dugri offers an app providing anonymous, structured peer-to-peer emotional support based on a resilience training model originally developed for first responders. It serves individuals and organizations—including medical teams, first responders, veterans, and employers—to promote mental wellness and resilience.

1 investor

Dunatura offers pre-portioned daily supplement packs designed to simplify supplement routines for fitness enthusiasts and muscle builders. The product provides pre-measured dosages in convenient daily packets.

1 investor

DUSQ is a wearable sleep device worn behind the ear via a medical-grade adhesive patch that detects sleep disruptions overnight and stimulates the nervous system to pull the wearer back into deep sleep. It is a consumer sleep-improvement hardware product that works through the whole night, positioned alongside sleep trackers.

1 investor