Earthful

Earthful is a direct-to-consumer nutrition brand headquartered in Hyderabad, India, that develops clean-label supplements and protein powders formulated from plant-derived ingredients. Its catalogue includes multivitamins segmented by gender and life stage (Multivitamin Men 18+, Multivitamin Women 18+, and Multivitamin Women 40+ positioned for menopause wellness), single-nutrient and functional capsules such as Marine Magnesium, Calcium + D3 + K2, Earthful Iron sourced from curry leaves, Immuno Peak with zinc, vitamin C and beta-glucan, Root Nourish for hair, and AcidCalm for digestive comfort, alongside a monk fruit and guar fibre sweetener (MonkSweet).

The company's Honest Plant Protein line is sold in multiple flavours, including Alphonso Mango, Indonesian Cocoa, Japanese Matcha, Coffee Mocha, Madagascar Vanilla, Apple and unflavoured, in pack sizes around 468–513 g, and the company states the protein powder is made with six ingredients. Products are also bundled into combination kits such as a Menopause Wellness Kit and MonkSweet-plus-protein combos. Earthful positions its formulations as minimally processed alternatives to supplements containing additives and artificial ingredients, and says it created India's first herbal multivitamin for menopausal women.

Founding story

Sisters Veda Gogineni and Sai Sudha Gogineni, both IIT Kharagpur alumnae with backgrounds in biotechnology and chemical engineering, began rethinking nutrition after experiencing health issues they attributed to sedentary corporate lifestyles, including energy dips, hair loss, knee pain, poor sleep and a calcium deficiency. Concluding that many women of similar age faced comparable problems, they applied their scientific training to natural formulations and founded Earthful in 2020 to create clean, plant-based nutritional products.

Business model

Earthful manufactures and sells branded nutrition products under its own label, primarily through direct-to-consumer online sales, with plans to expand into offline retail. It reports ramping up production and warehouse operations and launching three to four new products each quarter.

Revenue comes from product sales of supplements, capsules, protein powders and bundled kits, priced in the roughly ₹544–₹1,946 range per unit or combo. Around 70–75% of sales are made directly through the company's own website, and repeat purchase rates are reported at 40–50%.

Traction

In the 12 months preceding February 2025 the company reported three-fold growth, more than 100,000 customers, a 40–50% repeat purchase rate, and an annual revenue run rate of Rs 15 crore, with 70–75% of sales direct from its website. It targeted five-fold growth over the following 12–18 months. Product listings on its site show large review counts, including 4,915 reviews for Multivitamin Women 40+ and 1,451 for the Honest Plant Protein line.

Latest developments

In December 2025 Earthful announced a funding round of approximately Rs 26 crore (about $2.9 million) led by V3 Ventures and Fireside Ventures, earmarked for growing teams in Hyderabad and Mumbai, expanding women's health products including menopause support, and supporting nationwide growth. Several catalogue items, including Marine Magnesium Capsules and certain protein combos, were listed as sold out.