Sports Tech Startups

Liively operates a QR code-based web app that lets attendees at stadiums, events, cafes, and hotels order food, drinks, and merch for in-seat delivery, click-and-collect, table service, or in-room dining. It aims to cut queuing for fans while helping vendors increase order volume and revenue.

1 investor

LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear. The brand offers direct-to-consumer lifestyle clothing built for and around the game of golf.

1 investor

LitHit makes smart shooting-sports targets that light up when hit and connect to a smartphone, providing real-time analytics and games to help users improve their shooting skills. The product combines connected hardware with an app for the sports/target-shooting market.

1 investor

LiveDuel enables sports content creators to generate recurring revenue from their community's engagement. The platform offers tools for creating viral content, liquidity provision to global sports markets, and a community-powered sports economy with instant payouts.

1 investor

LIVE IT is ticketing software that enables event organizers to manage ticket sales, registrations, and attendee data across multiple event types and languages. The platform serves event organizers, venues, and ticketing teams globally.

1 investor

Livement (known as Boletomóvil in Latin America) provides an event ticketing platform that lets organizers sell tickets while controlling both the primary and secondary markets to prevent fraud, scalping, and unauthorized reselling.

1 investor

Local Sports Network operates a streaming platform for watching high school sports live and on-demand, covering games such as football, volleyball, basketball, and soccer within school districts. It serves sports fans with features including real-time chat during games.

1 investor

LoKator sells a pitching training system and targets that give baseball pitchers specific aiming spots and immediate feedback to improve pitch control and command. The product, invented by a former MLB pitcher, is used by players, coaches, and travel and college teams for physical and mental pitching development.

1 investor

LootMogul provides a voice AI platform and operating system designed for the sports and entertainment industry.

1 investor

LOUD Corporation is an integrated entertainment group based on Korean culture that operates across esports production, professional player management, entertainment management, and live event production. The company creates differentiated content by leveraging deep expertise across each sector.

1 investor

San Francisco Signal is a professional women's volleyball team joining League One Volleyball as its ninth franchise, representing the Bay Area with an inaugural season starting December 2026. Led by a women-led ownership group, the team offers founding memberships, ticketing, and community programs aimed at fans, athletes, and clubs across the region.

1 investor

LoveAdmin's Thrive4 Network provides sports and community clubs with administration tools, expert support, learning resources and structured planning to improve their organisation, finances, membership growth and community engagement. It combines software with advisory services to help clubs build stronger foundations and long-term sustainability.

1 investor

Luca Health is a clinician-led platform for managing concussions in schools and sports clubs, covering the full process from logging an incident to a clinically supervised return to sport. It provides clinical review via secure video consultation, baseline neurocognitive testing, recovery tracking, documentation, and training modules, built around its evidence-based Luca Safe Concussion Framework and oriented to UK regulatory requirements.

1 investor

Lumos designs smart bicycle helmets with integrated lighting and technology features for urban commuters and delivery riders. The company's helmets aim to improve visibility and safety for cyclists in city environments.

1 investor

Lytho provides AI-driven content governance and management software for professional sports organizations to create brand-compliant, partner-approved content at speed across distributed teams. The platform combines intake workflows, approvals, and digital asset management with AI guardrails to ensure every piece of content meets compliance requirements before publication.

1 investor

MAAREE designs and sells high-, medium-, and light-impact sports bras featuring its patented Overband technology, offering fit tools such as a style quiz, bra fit finder, and 1:1 fittings. The brand targets women across running, HIIT, gym, yoga, and other activities.

1 investor

Macade Golf designs and sells women's golf apparel, including performance dresses aimed at players ranging from recreational golfers to tour professionals. The brand sells directly to consumers online with shipping across Europe and worldwide.

1 investor

Machina provides AI software for sports organizations to build fan experiences, matchday content workflows, and internal team tools grounded in their own data and sources. Its products let teams create, run, test, and route sports AI experiences with editorial and compliance review built into the process.

1 investor

MACROFIT offers a fitness app with progression-based workout programs across fitness and sports niches, plus macro tracking, meal plans, and community features. It also sells home gym equipment for calisthenics and strength training, including a modular bodyweight gym base, an adaptive strength-training device, and portable parallel bars.

1 investor

Madison Square Garden Sports Corp. owns and operates professional sports teams, including the NBA's New York Knicks and the NHL's New York Rangers, along with development-league affiliates the Westchester Knicks and Hartford Wolf Pack. It also runs a training facility in Greenburgh, NY, with most home games played at Madison Square Garden in New York.

1 investor

Mainline provides software and services for running collegiate and high school esports tournaments and leagues, and helps brands build their own branded esports offerings. It serves organizations looking to engage audiences and integrate sponsors through gaming and esports competitions.

1 investor

Major League Cricket is a professional Twenty20 cricket league in the United States, organizing matches between franchise teams such as LA Knight Riders, Washington Freedom, San Francisco Unicorns, and MI New York. It hosts games at venues including Grand Prairie Cricket Stadium in Texas and publishes match highlights and announcements for fans.

1 investor

Major League Markets operates a trading platform where users buy and sell "Season Shares" tied to sports teams, with share value accruing based on regular-season wins and playoff milestones and redeemable at season's end. It offers a no-money practice mode ahead of a planned launch of real-money markets for sports bettors and traders.

1 investor

Malbon Golf is a golf apparel and accessories brand that designs products for golfers, with a focus on culture, creativity, and inclusivity. Founded in Los Angeles in 2017, it sells lifestyle-oriented golf clothing and gear shaped through collaborations and partnerships.

1 investor