Sports Tech Startups

Krew offers a fitness platform that tracks workout effort and movement quality using video rather than wearable sensors, with solo and multiplayer class options. It automatically generates video highlights of a user's peak performance that can be shared or deleted.

1 investor

Krossover was a platform that provided video and statistics for sports teams and athletes; the service has since closed and its accounts were migrated to Hudl.

1 investor

A Finnish-language content site providing analysis and coverage of the FIFA Club World Cup 2023, including match strategies, tactics, and player performances. It publishes articles for football fans in a media/blog format.

1 investor

Lagos Liga operates a private amateur football league in Lagos, Nigeria, where registered clubs compete for a cash prize. It offers match schedules, standings, statistics, team registration, a volunteer program, and sells club jerseys and merchandise.

1 investor

LaLiga Golazos is a digital collectibles marketplace featuring officially licensed LaLiga football (soccer) moments, where users create an account to browse and trade. The platform is built on Dapper Labs' technology.

1 investor

Lanetalk is a mobile app for bowling that connects bowling centers with bowlers. It targets bowling players and venues in the sports and entertainment space.

1 investor

Launchpad offers app-based speed and athletic training programs for young athletes, using fast-twitch muscle fiber methods across sports like basketball, football, soccer, and track & field. Workouts adapt to available equipment and track metrics such as speed, power, and explosiveness, positioned as a low-cost alternative to private speed coaches in the US.

1 investor

Le Col designs and manufactures performance cycling apparel, producing its kit in its own factory in Italy. The brand was founded by a former professional cyclist and develops its clothing with input from professional racing teams.

1 investor

Leaderboard is a golf app for logging rounds and tracking game trends over time. It lets groups set up and score games with friends, automatically calculating course handicaps and stroke holes, and supports wagering with automatic score-based settlement.

1 investor

League Network operates two managed fundraising platforms: FundMyTeam.com, which runs donor and sponsor campaigns for youth sports teams and schools, and MyDrCares.com, which sets up Patient Compassion Funds so healthcare practices can cover patients' unpaid medical bills. The company pairs its fundraising apps with dedicated campaign management staff and handles payments through banking and fintech partners.

1 investor

LeagueSpot provides a white-label platform for building and running esports tournaments and leagues, with an emphasis on safe and secure online gaming environments. Its customers include organizations such as YMCAs that run youth gaming and digital citizenship programs.

1 investor

LeagueSwype provides administrative software for fantasy sports league commissioners, automating payment collection, player tracking, and payout calculations to reduce manual management work.

1 investor

LeBlanq organizes luxury cycling experiences that combine riding with wellness activities, fine dining, and music, offered through its Joyride Festival events or bespoke Signature itineraries. The experiences feature notable cycling figures, Michelin-starred chefs, and curated wellness practices for participants seeking premium active-leisure travel.

1 investor

Leegaa is a New Zealand company offering a free service that lets sports fans follow selected competitions together with friends and family by ranking teams and predicting matches. It plans to launch its service for the A-League Men and A-League Women football competitions in October 2026.

1 investor

Legend Sports builds engagement solutions for sports participants and fans, combining gamification, team identity features, interactive experiences, and video technology to increase participation in team sports. The platform serves grassroots players, pro clubs, leagues, venues, and sporting governing bodies.

1 investor

Legends Global provides services for live events, venues, and brands, helping partners build their vision, monetize their business, and manage guest experiences. It offers integrated solutions across venue operations, event hosting, and hospitality worldwide.

1 investor

Legends Global provides integrated services to live events, venues, and brands, helping partners plan venue projects, monetize their business, and operate guest experiences. It serves sports and entertainment venues and event operators worldwide.

1 investor

Leifras operates youth sports schools across Japan, offering coaching in soccer, baseball, basketball, dance and other disciplines under 13 brands with a focus on developing children's non-cognitive skills alongside athletic technique. The company runs roughly 4,500 school locations with about 70,000 members and provides sports education aimed at nurturing children's character and mental resilience.

1 investor

Lennd offers all-in-one event management software that helps teams collect credential and catering information, process pass orders, review and approve requests, and run reports through custom portals for vendors and groups. It serves event organizers such as festivals, conferences, and sports events, including clients like Governors Ball, ComplexCon, and the PGA.

1 investor

Leoao is a digital fitness platform founded in 2015 in Hangzhou that operates a network of small-format fitness studios and online fitness services across China. The company provides membership-based gym access, live classes, and personal training services through both physical locations (over 2,000 studios in 50+ cities) and its online platform HiLITTA.

1 investor

Rallee is a "move-to-learn" app for K-8 students that uses body-controlled physical activity, motor-skill exercises, and breathing sessions to help kids focus, manage stress, and self-regulate emotions in the classroom. Built by the company Athlon and designed with teachers, it is used in schools to support student well-being and academic engagement through gamified fitness activities.

1 investor

Level Up Basketball is a digital platform that enables coaches and players to organize training, track progress, and connect within a global basketball community. The platform serves basketball coaches and players worldwide.

1 investor

LifePass is a ski resort safety and connectivity platform that integrates location monitoring and emergency alerting with ski passes to help families and groups during winter sports activities. The product serves ski resorts and winter sports enthusiasts seeking location tracking and rapid emergency response capabilities.

1 investor

Lifelong Online is a digital-first consumer durables brand selling home, kitchen, grooming, and wellness products such as treadmills and massagers at budget to premium price points. Focused on the Indian market, it sells through its own site and channels like Amazon, Zepto, and Blinkit, plus a growing network of offline stores.

1 investor