Sports Tech Startups

A Russian-language sports media site publishing news, exclusive interviews and articles covering football, hockey, figure skating, basketball, tennis and UFC. It also features sports betting content, including bookmaker ratings, reviews and betting predictions for the Russian market.

1 investor

Sports Impact Technologies builds a head impact monitoring system centered on a small sensor worn behind the ear with a medical-grade adhesive, paired with a charging case, mobile app for sideline alerts, and a web dashboard for tracking. The sport-agnostic system measures linear and rotational acceleration to help teams, coaches, physios, and researchers detect and manage head impacts in contact sports.

1 investor

SportsMarkIt provides digital solutions for sports organizations to collect and track fees and payments, organize and promote events with livestreaming capabilities, and manage community engagement through personal profiles and team connections.

1 investor

"Спорт вокруг" is an online platform that aggregates open sporting events and connects event organizers with athletes who want to participate. It handles participant pre-registration, event listing and announcements, and collection of entry fees for sports competitions.

1 investor

Sportwey is a platform for organizing sports leagues and tournaments, handling scheduling, results, standings, statistics, and rules. It also includes an AI feature that auto-generates match schedules, promotional images/posters, and rulebooks, plus player-facing tools to join tournaments, form teams, design uniforms, and find training academies.

1 investor

Spyder is a retailer of ski and snow apparel, including insulated and shell jackets and pants, sold directly to consumers through its online store.

1 investor

The St. Louis Shock is a professional pickleball team competing in Major League Pickleball (MLP), the top professional pickleball association. The team is based in St. Louis, Missouri and owned by the Chaifetz family.

1 investor

Stack Sports builds SaaS solutions and payment and management tools for sports organizations, national governing bodies, teams, and the volunteers and administrators who run youth, college, and professional sports. Its platforms handle registration, administration, and over $1 billion in annual transactions across major sports worldwide.

1 investor

STAR Sports Medicine develops arthroscopic sports medicine products, including shoulder implants and surgical instruments, for orthopedic surgeons. The company markets its solutions internationally, participating in global and regional orthopedic congresses across Europe and Latin America.

1 investor

StarLadder is an esports tournament organizer and production company known for running Counter-Strike 2 competitions, including StarSeries and the StarLadder Budapest Major. It produces LAN and online tournament circuits for professional esports teams and fans.

1 investor

Formula Square Holdings Limited operates a website featuring racing-related sections including a shop, an RV centre, an academy, and lap time tracking. The page provides too little descriptive text to confirm the specific nature of its products or services.

1 investor

StepSetGo is a fitness app that rewards users for walking and staying active, aiming to boost motivation by paying users for their steps. It also runs an in-app marketplace called Bazaar featuring brand deals and offers.

1 investor

Sterling Adventures is a personal blog documenting mountaineering, hill walking, climbing, and travel adventures dating back to 2005. The site also offers Lake District letterbox clues, an adventure location map, professional services from its founder, and WordPress plug-ins for sale.

1 investor

Stix designs and sells golf clubs with a minimal, all-black aesthetic aimed at recreational golfers who want premium-feeling gear at a mid-range price. The company positions its clubs to fill the gap between entry-level starter sets and expensive high-tech equipment.

1 investor

STRAFFR makes a smart resistance band paired with a companion app that tracks workout performance—repetitions, calories burned, and weight moved—and gives live visual and audio feedback during exercises. The app offers over 100 full-body workouts for functional training at home or on the go, aimed at fitness consumers.

1 investor

Stride is a platform that enables trainers to communicate with racehorse owners and syndicate managers through a centralized app and website. It provides training updates, race schedules, media sharing, and syndicate management tools to keep owners informed throughout their horse's career.

1 investor

Stridist is an all-in-one software platform for fitness and nutrition coaches and personal trainers, combining a client coaching app with a marketing suite, website builder, CRM, automations, course builder, and monthly branded resource packs. It targets online and in-person coaches looking to run and grow their coaching businesses while replacing multiple separate software tools.

1 investor

StudentSports is a sports marketing agency that helps brands engage audiences through sport, offering experiential marketing, content production, influencer and NIL partnerships, and sports strategy services. It works with brands, leagues, and properties, connecting them with athletes and creators in sports and youth markets.

1 investor

Subit is a membership and payment management platform for gyms, fitness studios, yoga centres, coaching classes, and other subscription-based businesses in India. It handles member tracking, automated renewal reminders, payment tracking across cash/UPI/online, QR code enrollment, and AI-powered business insights, with an enterprise integration SDK called Subit Connect.

1 investor

SUPERMONKEY operates a chain of self-service and group-class fitness studios, starting with a container-based gym in Shenzhen and offering pay-as-you-go group classes led by trained instructors. It serves fitness enthusiasts in downtown areas of first-tier Chinese cities including Beijing, Shanghai, Shenzhen, Guangzhou and Nanjing, positioning itself as a lifestyle fitness brand.

1 investor

Superstat uses AI to analyze uploaded basketball game footage, automatically generating full box scores, shot maps, video timelines, and player minutes and plus-minus tracking. It serves players and coaching staff, with tools to share stats and clips across a team, and plans to expand to other sports.

1 investor

Surfeye operates a network of AI-powered surf cameras that record surfers at ocean spots and wave pools. It covers locations in Portugal, Brazil, and wave pools worldwide.

1 investor

Sweatpals is a platform for fitness instructors, run club organizers, and gym owners to build communities and host events, handling bookings, ticketing, check-in, and text marketing campaigns in one place. It also lets consumers discover local fitness and wellness experiences such as yoga, run clubs, pilates, and pickleball leagues, charging hosts a discovery commission with no fee on their own members.

1 investor

Sweet is a platform that lets professional sports leagues create gamified blockchain-based digital collectible experiences. It is aimed at sports rights holders looking to generate new revenue and increase fan engagement.

1 investor