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LiveDuel
Techstars '22Cork, IE · Founded 2021 · 3 employees on LinkedIn · 1 known investors
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LiveDuel enables sports content creators to generate recurring revenue from their community's engagement. The platform offers tools for creating viral content, liquidity provision to global sports markets, and a community-powered sports economy with instant payouts.
Also known as LiveDuel
Founders & leadership
LiveDuel was founded in 2021 by Will Martin.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026LiveDuel is a Cork, Ireland-based sports betting and prediction market company building an exchange-style platform aimed at younger, digitally native sports fans. The product functions under the hood as an exchange, where odds, action and winnings are determined by user betting movement rather than by a house, while the consumer-facing interface is presented more like a conventional sportsbook to simplify the experience. The company deliberately offers fewer betting options than typical exchanges, on the view that the average of roughly 18 options per football match on an exchange overwhelms casual fans compared with about three on a sportsbook.
The platform architecture described by the company uses smart contracts to consolidate betting into a single global liquidity pool, in contrast to what it characterises as more than 10,000 isolated operator pools across the industry. The company states this yields tighter spreads (cited as 2-3% versus 10-15%), instant settlement, and token-based governance and revenue sharing for participants. Alongside the exchange, LiveDuel offers interactive content products including TikTok filters, a live trivia game show format, live stream tools and NFT rewards for participation, with stats available during live action.
Three user segments are addressed: content creators, who earn a share of revenue generated by their community's betting volume and receive viral content tools, filters and a creator bootcamp; sports fans, who bet on markets with crypto payouts; and liquidity providers, who deposit stablecoins into the global pools to earn fees from platform betting activity and receive governance tokens. An earlier iteration of the product roadmap focused on fan-engagement gamification across sports and esports, including trivia, prediction and fantasy formats built using Bepro.network technology following a successful grant application.
Founding story
Founder Will Martin began considering the concept while studying economics at University College Cork in the late 2000s, when he developed an interest in sports betting and arbitrage and concluded that operators were largely selling the same undifferentiated product. After working as a stock trader, he started LiveDuel with co-founders Alex Djordjevic and Laura Bosazzi in 2021.
Business model
LiveDuel operates a two-sided marketplace between bettors and liquidity providers rather than taking house positions. Liquidity providers deposit stablecoins into global pools and earn fees from platform betting activity plus governance token rights; content creators earn a share of revenue tied to their community's betting volume. The company describes the platform as community-owned with token governance and integrated revenue sharing.
Platform fees generated on betting activity across the global liquidity pool, shared with liquidity providers and with content creators in proportion to the betting volume their communities generate.
Traction
The company reports more than 600,000 creators worldwide having used its interactive TikTok filters, more than 700 million views on videos made with those filters, and over 12,500 waitlist signups, all achieved without paid marketing spend. Headcount was six as of March 2024.
Latest developments
The company states it is launching a beta platform in Q3 2025 with select markets, with a full launch planned ahead of the 2026 World Cup, and is seeking investors for a $2.5 million seed round while pursuing regulatory licences in Ireland, Tobique and the Cayman Islands.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned as a modernised alternative to both traditional sportsbooks and legacy betting exchanges such as Betfair, which the founder characterises as largely unchanged since sports betting moved online roughly 25 years ago and as built by traders for traders rather than for the average sports fan.
Peer-to-peer exchange mechanics presented through a simplified, sportsbook-like interface; a deliberately reduced set of betting options per match; a single cross-border liquidity pool instead of fragmented operator pools; and the integration of creator monetisation and interactive content with the betting product.
Technology
Blockchain smart contracts underpin a unified global liquidity pool with instant settlement and token-based governance. Consumer-facing technology includes interactive TikTok/short-form video filters, live stream interaction tools, a live trivia game show format, and NFT rewards. An earlier fan-engagement build used Bepro.network technology obtained through a grant.
Go-to-market
Creator-led distribution: interactive TikTok filters, used by creators without paid promotion, serve as an acquisition channel feeding a waitlist and a creator programme (Creator HQ, creator bootcamp). Betting is to launch in a beta with select markets, with initial geographic targeting of Latin America, Africa and southeast Asia, and a full launch planned ahead of the 2026 World Cup.
Digital-native sports bettors, sports content creators on short-form video and live streaming platforms, and liquidity providers seeking fee income and diversified exposure to sports markets. Initial market focus is on football betting.
Geography
Headquartered in Cork, Ireland. Regulatory licensing is being pursued in Ireland, Tobique and the Cayman Islands. Initial target betting markets are Latin America, Africa and southeast Asia; US entry is described as slower due to licence costs and state-by-state regulation. Creator adoption of its filters is described as global.
History
Founded in 2021 by Will Martin, Alex Djordjevic and Laura Bosazzi. The company first pursued a fan-engagement gamification product built with Bepro.network technology after a successful grant application. By March 2024 it had six staff, had raised €250,000 to date, was working through multi-jurisdiction regulatory approvals, and expected to take real-money bets for the first time later that year. As of its website, a beta launch with select markets was planned for Q3 2025, with full launch ahead of the 2026 World Cup.
Risks & controversies
The business depends on obtaining gambling regulatory licences across multiple jurisdictions, a process the founder described as lengthy and a driver of delay; a product originally expected to take real-money bets in 2024 was subsequently described as entering beta in Q3 2025. US market entry is constrained by licence costs and state-by-state regulation. The model also relies on token governance and crypto payouts, and on attracting sufficient liquidity provider deposits to support competitive odds.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as LiveDuel.
Timeline · 6
launches, deals, and filingsThe company describes its interactive TikTok filters as award-winning, adopted by over 600,000 sports content creators globally.
The company states it will launch a beta platform in Q3 2025 covering select markets, with a full launch planned ahead of the 2026 World Cup.
The company's website solicits investor interest in a $2.5 million seed round.
$2.5M source ↗
LiveDuel states it is obtaining regulatory licences in Ireland, Tobique and the Cayman Islands for its prediction market model.
Business Post reported that the Cork-based sports betting start-up expected to go live with its product later in 2024 upon closing a $2.5 million (€2.3 million) funding round, having raised €250,000 to date with six staff.
$2.5M source ↗
LiveDuel was successful in a grant application to BEPRO and used Bepro.network technology to build its fan engagement product.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- LiveDuelliveduel.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does LiveDuel do?
- Cork-based sports prediction exchange combining creator tools, live streaming and a shared global betting liquidity pool.
- Who founded LiveDuel?
- LiveDuel was founded by Will Martin in 2021.
- Who are LiveDuel's investors?
- LiveDuel's investors include Techstars.
- Where is LiveDuel headquartered?
- LiveDuel is headquartered in Cork, IE.