Who founded Lifelong?

Lifelong was founded by Bharat Kalia, Varun Grover, Atul Raheja in 2015.

Who are Lifelong's investors?

Lifelong's investors include Tanglin Venture Partners.

Where is Lifelong headquartered?

Lifelong is headquartered in New Delhi, IN.

Lifelong

New Delhi, IN · Founded 2015 · 298 employees on LinkedIn · 1 known investors

Find your way into Lifelong

166 people in our graph share verified history with the Lifelong team — schools, employers, funds. One of them is your warm intro.

Sergey Youngunlockedknows Varun Grover · together at University of Warwick - Warwick Business School (overlapped)

×10knows the team · via University of Warwick - Warwick Business School

knows the team · via University of Warwick

Lifelong Online is a digital-first consumer durables brand selling home, kitchen, grooming, and wellness products such as treadmills and massagers at budget to premium price points. Focused on the Indian market, it sells through its own site and channels like Amazon, Zepto, and Blinkit, plus a growing network of offline stores.

Consumer Direct to Consumer E-commerce Sports Tech

Founders & leadership

Lifelong was founded in 2015 by Bharat Kalia, Varun Grover, and Atul Raheja.

Bharat KaliainCo-Founder

Varun Grover inCo-Founder & COOVarun Grover brings over 10 years of experience in management and strategy consulting with international exposure, including roles at Bain where he led client engagements and managed teams of 15-20 people, alongside responsibility for office operations and business development. He is co-founder and COO of Lifelong, a digital-first consumer durables brand offering home, kitchen, grooming, and wellness products across the Indian market.

Atul RahejainChairman and Managing Director, Lifelong Group (Co-Founder)

Investors · 1

Tanglin Venture PartnersSingapore · $8M

In the news

D2C footwear brand Built raises $2 million funding led by Tanglin Venture Partners - The Economic Timesm.economictimes.com · Jul 2026

Manulife Launches Global Longevity Institute Committing $350M by 2030 to Accelerate Progress on Lifelong Health and Financial Resilienceprnewswire.com · Nov 2025

Function Health Raises $300M in Series B to Revolutionize Lifelong Health and Wellness | Signalbasetrysignalbase.com · May 2025

[Funding alert] Consumer durables startup Lifelong Online raises Rs 40 cr in Series A led by Tanglin Venture Partners | YourStoryyourstory.com · May 2019

Lifelong Learning Company Blinkist Raises $18.8M in Series C Fundingfinsmes.com · Jun 2018

Frequently asked questions

What does Lifelong do?: Lifelong Online is a digital-first consumer durables brand selling home, kitchen, grooming, and wellness products such as treadmills and massagers at budget to premium price points. Focused on the Indian market, it sells through its own site and channels like Amazon, Zepto, and Blinkit, plus a growing network of offline stores.
Who founded Lifelong?: Lifelong was founded by Bharat Kalia, Varun Grover, Atul Raheja in 2015.
Who are Lifelong's investors?: Lifelong's investors include Tanglin Venture Partners.
Where is Lifelong headquartered?: Lifelong is headquartered in New Delhi, IN.