Sports Tech Startups

Elements Athletics builds AI tools for sports officials, including Mic'd Up, which records, transcribes, and analyzes referees' in-game communication for self-reflection and mentor-guided development, and Evaluator, which digitizes officiating evaluation forms across seven sports and links them to an official's development record. Its products serve sports officials and the organizations that manage and train them.

2 investors

Equilab is a mobile app for horseback riders that tracks and analyzes ride data including gaits, speed, distance, turns, and elevation, and shares the rider's live location with selected contacts for safety. It also offers social features and discounts with equestrian brand partners, serving equestrian riders across disciplines and levels.

2 investors

EverPass is the authorized commercial provider of premium live sports content, including NFL Sunday Ticket and ESPN+ for Business, to venues such as bars, restaurants, and hotels. It also offers tools that let businesses promote specials and engage patrons on their screens to drive game-day traffic.

2 investors

EX Sports offers a digital platform where sports fans collect authentic, unique digital trading cards across multiple sports in one album, trade them with other fans globally, and view cards through augmented reality. The platform also enables donations to support young athletes.

2 investors

A sports talent and marketing agency that represents athletes, coaches, executives, and media personalities while providing brand strategy, experiential marketing, content, and partnership services. It also offers property services including sponsorship sales, executive search, analytics, and events.

2 investors

F1 Arcade operates entertainment venues in the US that combine full-motion Formula 1 racing simulators with dining, cocktails, and race watch parties. It offers head-to-head races, private and group events, and corporate team-building experiences for social gaming and hospitality.

2 investors

Fanaply is a fan intelligence platform for live events that captures consented first-party attendee behavioral data and converts it into sponsor ROI reports, audience segments, and event insights. It serves event operators, promoters, brands/sponsors, and agencies.

2 investors

Fanstake is a platform focused on college sports that lets fans influence and support their teams while helping college athletes earn fair-market value through NIL (Name, Image, Likeness). It serves college sports fans, athletes, coaches, and collectives in the United States.

2 investors

Fastbreak provides AI software for sports league scheduling, tournament management, event operations, ticketing, travel, and brand sponsorship activations. It serves sports organizations ranging from professional leagues to youth tournaments.

2 investors

Fiit is a fitness platform offering on-demand and connected workout classes led by trainers and in-house DJs, using technology to track performance and progression. It serves individuals ranging from beginners to experienced athletes.

2 investors

Fillip is a holding company that acquires and scales properties in the sports and entertainment industries, working with licensing agencies, content studios, and operating partners to grow brand value and fan engagement. Its portfolio includes Lucha Libre AAA Worldwide, Kings League, Box to Box LatAm, and Tycoon Enterprises.

2 investors

Fishbrain is a mobile app for anglers that provides catch location data, depth charts, AI-powered fishing spot prediction, weather intel, bait recommendations, and local fishing regulations. It also offers a digital logbook with species recognition and social networking features within the fishing community.

2 investors

Fit3D offers SNAP, a software-only 3D body composition and scanning platform delivered via an app, providing clinical-grade body measurements for gyms, clinics, and wellness providers. It helps these businesses track member progress to improve retention and revenue.

2 investors

Fitbod is a mobile app that generates personalized strength and resistance training workouts based on a user's goals, fitness level, and available equipment, using a proprietary algorithm applying progressive overload and recovery tracking. It serves individuals from beginners to advanced lifters and powerlifters, whether training at home, at the gym, or elsewhere.

2 investors

Fitness & Lifestyle Group (FLG) operates a portfolio of corporately owned health and wellness club brands across the Asia Pacific region, serving over 585,000 members through 330+ clubs. It offers both physical fitness facilities, including 24/7 full-service and convenience gyms and HIIT boutiques, and digital fitness products.

2 investors

Fitness Connection operates gyms offering strength equipment, studio classes, and amenities such as sauna and turf areas, along with a mobile app for check-in, class booking, and progress tracking. It positions itself as a lower-cost gym option for general fitness consumers.

2 investors

FitWise is an AI computer-vision platform that converts standard 2D video into real-time 3D models of athletes' movements and body shapes, capturing thousands of biomechanical data points without wearables or sensors. It serves professional and collegiate sports teams, scouts, coaches, physical therapists, and broadcasters for scouting, performance analytics, injury prevention, and training.

2 investors

FLiiP is a gym management platform combining CRM, billing, scheduling, member retention, a branded member app, and an AI virtual assistant for commercial gyms. Used by over 1,000 gyms across North America and Europe, it consolidates memberships, payments, check-ins, and front-desk operations into one system.

2 investors

FLOWBIO makes a wearable sweat sensor and companion app that continuously measure an athlete's fluid and sodium loss and turn the data into personalized hydration and rehydration plans. Aimed at athletes and performance centres, the system streams real-time data to devices like Wahoo, Garmin, COROS and Zwift and has been validated in a peer-reviewed study.

2 investors

FLY-FOOT arranges match ticket bookings for sports fans, bundling guaranteed tickets, seating with companions, flights, hotels, and city activities. It offers travel packages built around attending sporting events, including extras such as airport pickups and stadium tours.

2 investors

Footium is an online football (soccer) management game where players own and manage virtual clubs, scouting players, setting tactics, and competing in month-long seasons of daily matches against other users. It includes club ownership, promotion/relegation across divisions, and in-game rewards funded through player spending.

2 investors

Formula E is the FIA's all-electric single-seater motorsport championship, featuring teams and drivers competing in races held in cities worldwide. Its official website publishes news, race calendars, driver line-ups, and coverage of the championship's seasons.

2 investors

FORWARD__Space offers 50-minute group fitness classes combining cardio dance, athletic conditioning, and moving meditation set to music. The studio focuses on movement-based wellness and workout experiences for participants.

2 investors

Games24x7 is an online gaming company that operates a portfolio of skill-based and casual gaming brands, using data science and technology to build its games. It also runs a venture arm (Games24x7 Ventures) and a corporate foundation for social responsibility initiatives.

2 investors