gearUP
Hillsboro, US · 3 known investors
An authorized Nike Team dealer that provides customized uniforms and apparel for sports teams, leagues, and schools, emphasizing personalized design and customer service for logistics and ordering.
Founders & leadership
LL
Lawrence LavierExecutive
MS
Mark SchneiderinChief Financial Officer
TL

Todd LindinCo-Founder
RR

Rich RadfordinChief Operations Officer
JM
Joe MonahaninChief Revenue Officer
TL

Tacy LindinDirector of Human Resources
Board
MM
Martin McClananBoard director
CH
Chandra HoltBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$28.3M disclosed across 7 of 8 rounds · 2018–2025
▶$15MraisedOct 2025 · 1 investors · RetailingRule 506(b)
▶$15MraisedOct 2025 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Chandra HoltDirector
- Lawrence LavierExecutive Officer, Director
- Todd LindExecutive Officer
- Joseph MonahanExecutive Officer
- Martin McClananDirector
- Richard RadfordExecutive Officer
- Mark SchneiderExecutive Officer
- Offering amount
- $45M
- Amount sold
- $15M
- First sale
- Oct 2025
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$6MofferedFeb 2025 · RetailingRule 506(b)
▶$6MofferedFeb 2025 · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Lawrence LavierExecutive Officer, Director
- Mark SchneiderExecutive Officer
- Todd LindExecutive Officer
- Martin McClananDirector
- Chandra HoltDirector
- Rich RadfordExecutive Officer
- Joe MonahanExecutive Officer
- Offering amount
- $6M
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$4.1MraisedJun 2024 · 16 investors · RetailingRule 506(b)
▶$4.1MraisedJun 2024 · 16 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tacy LindExecutive Officer
- Rich RadfordExecutive Officer
- Randall ArnoldExecutive Officer
- Martin McClananDirector
- Chandra HoltDirector
- Todd LindExecutive Officer
- Michael AndrusExecutive Officer
- Lawrence LavierExecutive Officer, Director
- Joe MonahanExecutive Officer
- Offering amount
- $5M
- Amount sold
- $4.1M
- First sale
- May 2024
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$3.1MraisedNov 2022 · 32 investors · RetailingRule 506(b)
▶$3.1MraisedNov 2022 · 32 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Todd LindExecutive Officer
- Joseph MonahanExecutive Officer
- Tacy LindExecutive Officer
- Sara PocklingtonExecutive Officer
- Lawrence (Mac) LavierExecutive Officer, Director
- Martin McClananDirector
- Offering amount
- $5M
- Amount sold
- $3.1M
- Minimum investment
- $25K
- First sale
- Nov 2022
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$500KraisedSep 2022 · 22 investors · RetailingRule 506(b)
▶$500KraisedSep 2022 · 22 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Martin McClananDirector
- Lawrence (Mac) LavierExecutive Officer, Director
- Joseph MonahanExecutive Officer
- Todd LindExecutive Officer
- Sara PocklingtonExecutive Officer
- Tacy LindExecutive Officer
- Offering amount
- $5M
- Amount sold
- $500K
- Minimum investment
- $25K
- First sale
- Aug 2022
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$2MraisedJul 2020 · 29 investors · RetailingRule 506(b)
▶$2MraisedJul 2020 · 29 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Martin McClananDirector
- Tacy LindExecutive Officer
- Lawrence LavierExecutive Officer, Director
- Offering amount
- $2.4M
- Amount sold
- $2M
- Minimum investment
- $10K
- First sale
- Apr 2020
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$1MraisedMar 2020 · 1 investors · RetailingRule 506(b)
▶$1MraisedMar 2020 · 1 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Tacy LindExecutive Officer
- Mac LavierExecutive Officer, Director
- Martin McClananDirector
- Offering amount
- $1.1M
- Amount sold
- $1M
- First sale
- Mar 2020
- Incorporated
- Corporation, Oregon
- Federal exemptions
- 06b
▶$2.6MraisedNov 2018 · 24 investors · RetailingRule 506(b)
▶$2.6MraisedNov 2018 · 24 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Lawrence LavierExecutive Officer, Director
- Martin McClananDirector
- Todd LindExecutive Officer
- Offering amount
- $3.5M
- Amount sold
- $2.6M
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapNike1187 shared keywordsNike is a sportswear and athletic equipment company that provides product recommendations and styling advice to help customers find and use Nike gear for sports and fitness activities.
Dicks Sporting Goods793 shared keywordsDick's Sporting Goods operates a network of sporting goods retail stores under the Dick's Sporting Goods, Golf Galaxy, Public Lands, and Going Going Gone! banners, along with experiential concepts like Dick's House of Sport and Golf Galaxy Performance Center, selling equipment, apparel, footwear and accessories to athletic customers across the United States; the company also owns and operates Foot Locker, a global footwear and apparel retailer with multiple banners serving sneaker enthusiasts across North America, Europe, Asia and Australia, and owns GameChanger, a mobile platform for youth sports live streaming and team management.
Fanatics460 shared keywordsFanatics is an online retailer of officially licensed sports merchandise, selling jerseys, apparel, headwear, collectibles, and team gear across leagues including the NFL, MLB, NBA, NHL, NCAA, MLS, Formula 1, and NASCAR. It serves sports fans and acts as an official outfitter for major leagues.
Custom Ink408 shared keywordsCustom Ink is an online provider of customizable apparel and merchandise for organizations, groups, and businesses, offering design tools and customer service to help teams build culture and brand awareness.
Jersey Watch377 shared keywordsJersey Watch provides a team management platform for coaches, parents, and players across youth, recreational, club, travel, adult, and school-based sports programs. The software handles registration, schedules, payments, roster management, and team communication through a single online hub.
Companies competing with gearUP for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does gearUP do?
- An authorized Nike Team dealer that provides customized uniforms and apparel for sports teams, leagues, and schools, emphasizing personalized design and customer service for logistics and ordering.
- Who are gearUP's investors?
- gearUP's investors include Oregon Venture Fund, Portland Seed Fund, Sun Mountain Capital.
- How much funding has gearUP raised?
- gearUP has disclosed $28.3M raised across 7 of its 8 known rounds.
- Where is gearUP headquartered?
- gearUP is headquartered in Hillsboro, US.

