Personalization Startups

Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas. The direct-to-consumer brand emphasizes sustainable packaging and manufacturing practices.

7 investors

A company focused on growth and productivity solutions that prioritizes customer needs over technology for its own sake.

5 investors

Bloomy is an adaptive learning platform that uses AI to teach ELA, Math, and Writing to K-12 students through personalized lessons, live AI tutoring, and mastery-based assessments. The platform serves schools and districts seeking differentiated instruction grounded in learning science.

2 investors

Depict builds a merchandising platform for brand-led e-commerce that enables brands to curate and control product discovery experiences online using AI, similar to the control they have in physical retail stores.

2 investors

EGO is a personal context layer and "AI passport" that stores a user's preferences, history, relationships, and identity so it travels across the AI apps and assistants they use, letting people avoid reintroducing themselves each time. It offers privacy controls over what each application can see and includes an optional public profile page (at ego.ist/i/you) for sharing interests and links.

2 investors

GutGutGoose sequences a customer's gut microbiome, then compounds personalized probiotic formulas of 8-20 strains matched to their individual gut, diet, health history, and metabolic pathways, with a retest at 90 days to measure colonization. The consumer subscription product is sold in the US and Australia.

2 investors

Knowmia is a platform offering short video lessons from teachers for K-12 students, helping learners find lessons matched to their needs and learning style. It aims to help students with difficult topics, test preparation, and finding suitable teachers.

2 investors

LiftIgniter provides machine learning personalization software that helps publishers and retailers select and display the most relevant content, video, articles, or products to users in real time across their websites and mobile apps. The system automatically learns and updates to match users and content without manual tagging, targeting improvements in click-through, engagement, and conversion.

2 investors

Corsair is an open-source SDK and integration platform that enables applications to connect to third-party services without maintaining underlying infrastructure, with permission-based approval workflows and self-hosted deployment options.

1 investor

Indivio provides video creative automation that lets marketing teams produce personalized, dynamic video content aimed at improving business outcomes. The company serves modern marketing teams in the video advertising and personalization space.

1 investor

NeoWize develops a machine learning approach using neural networks and adaptive input to generate better predictions from small data-sets. It applies this technology to help e-commerce sites understand individual buyers and personalize the user experience from the first visit.

1 investor

PlayAbly offers a gamified-rebate platform for Shopify-based ecommerce brands, allowing shoppers to purchase at full price with automatic entry into conditional cashback promotions tied to real-world events. The company handles risk management, compliance, and payouts, enabling merchants to maintain margin while replacing traditional discounting strategies.

1 investor

Seva Coffee is a consumer electronics company developing hardware for making personalized cups of coffee.

1 investor