Depict

Depict (depict.ai) is a Stockholm-based software company that provides AI-assisted product discovery and merchandising tools for e-commerce brands. Its current offering consists of three products running on one engine: collection merchandising, which lets merchants curate and control how hundreds of collection pages are ordered while automated ranking handles the rest; hybrid search that combines AI, keyword matching and merchandising rules; and product recommendations that apply brand rules across large SKU catalogs. All three are configured and measured from the Depict portal, which includes merchant-wide and per-collection analytics, catalog performance metrics with stock-based visibility and auto-hide for out-of-stock items, storewide "Boost & Bury" ranking rules, dead-stock detection and per-product pin recommendations.

At launch the company was positioned more narrowly as a product recommendation engine. According to 2022 coverage, Depict aggregated product data scraped from a wide range of e-commerce sites and trained deep learning models to "read" product images and information, so that it could deliver recommendations without requiring a retailer's historical sales or user behaviour data — the constraint that, in the founders' framing, kept non-Amazon retailers from matching Amazon's recommendation quality. The engine was integrated into customer backends via API and marketed as plug-and-play, with a claimed 4–6% uplift in e-commerce revenue.

The company was founded in 2019 by Oliver Edholm (CEO/founder) and Anton Osika (CTO) and participated in Y Combinator's Summer 2020 batch. Public listings put its team size at 32 and its status as active.