Liftigniter
AcquiredYC W14San Francisco, US · 11 employees · 1 known investors
Find your way into Liftigniter
252 people in our graph share verified history with the Liftigniter team — schools, employers, funds. One of them is your warm intro.
Nicole Rozeunlockedknows Michael Murray · together at University of Washington (overlapped)
knows the team · via University of Washington
×9knows the team · via Y Combinator
knows the team · via Liftigniter
Lift Igniter operates an audience targeting and advertising platform that uses proprietary technology and data to connect advertisers with consumers through display advertising, programmatic guaranteed deals, and branded content sponsorships across key moments in the purchase journey.
Also known as Petametrics
AdTechAI & Machine LearningEnterprise SoftwareMarketing TechMachine LearningPersonalizationUnited States of AmericaAmerica / Canada
Founders & leadership· Y Combinator alumni (W14)
IM

Indraneel MukherjeeinFounder & CEO2014–2018
MM

Michael Murrayin𝕏Co-founder2013–2016Michael Murray holds a PhD from the University of Washington's Human Centered Robotics Lab and previously worked as a software engineer at Amazon on computer vision for autonomous delivery systems and as a co-founder of a YCombinator-backed startup.
Investors · 1
Frequently asked questions
- What does Liftigniter do?
- Lift Igniter operates an audience targeting and advertising platform that uses proprietary technology and data to connect advertisers with consumers through display advertising, programmatic guaranteed deals, and branded content sponsorships across key moments in the purchase journey.
- Who founded Liftigniter?
- Liftigniter was founded by Indraneel Mukherjee, Michael Murray.
- Who are Liftigniter's investors?
- Liftigniter's investors include Y Combinator.
- Where is Liftigniter headquartered?
- Liftigniter is headquartered in San Francisco, US.


