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Liftigniter

AcquiredYC W14

San Francisco, US · 11 employees · 8 known investors

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Lift Igniter operates an audience targeting and advertising platform that uses proprietary technology and data to connect advertisers with consumers through display advertising, programmatic guaranteed deals, and branded content sponsorships across key moments in the purchase journey.

Also known as Petametrics, Inc. · Petametrics

AdTech AI & Machine Learning Enterprise Software Marketing Tech Machine Learning PersonalizationUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W14)

IM

Indraneel Mukherjee

Indraneel MukherjeeFounder & CEO2014–2018

MM

Michael Murray

Michael Murray Co-founder2013–2016Michael Murray holds a PhD from the University of Washington's Human Centered Robotics Lab and previously worked as a software engineer at Amazon on computer vision for autonomous delivery systems and as a co-founder of a YCombinator-backed startup.

JT

Jeff Tang

Jeff Tang Full Stack Engineering Intern (YC W14)2018–2018Founder at Eat Blueprint

Investors · 8

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

Bonfire VenturesreportedLos Angeles · $2M – $6M

How we know: Y Combinator's founder network · Not right? Tell us

DCVC (Data Collective)reportedPalo Alto · $5M – $25M

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Initialized CapitalreportedSan Francisco · $1M – $5M

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Khosla VenturesreportedMenlo Park · $100K – $20M

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Revel PartnersreportedMontclair · $3M – $5M

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Storm VenturesreportedPalo Alto

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SV AngelreportedSan Francisco · $150K – $20M

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Founder mafia

2 people who came through Liftigniter went on to found or lead other companies.

Joshua ErnstInvestor and Board ObserverFounded Backflip Jeff TangSoftware Engineer (Intern)Founded Eat Blueprint

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Companies working in the same space as Liftigniter.

Legal entities · 1

corporate structure

Petametrics, Inc.

Frequently asked questions

What does Liftigniter do?: Lift Igniter operates an audience targeting and advertising platform that uses proprietary technology and data to connect advertisers with consumers through display advertising, programmatic guaranteed deals, and branded content sponsorships across key moments in the purchase journey.
Who founded Liftigniter?: Liftigniter was founded by Indraneel Mukherjee, Michael Murray.
Who are Liftigniter's investors?: Liftigniter's investors include Y Combinator, Bonfire Ventures, DCVC (Data Collective), Initialized Capital, Khosla Ventures, Revel Partners, Storm Ventures, SV Angel.
Where is Liftigniter headquartered?: Liftigniter is headquartered in San Francisco, US.