Direct to Consumer Startups

LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear. The brand offers direct-to-consumer lifestyle clothing built for and around the game of golf.

1 investor

Little Rooms is a Japanese lifestyle brand offering original homeware and curated select goods, including items sourced from Korea. It ran "apart box," a subscription box of seasonal lifestyle items, and sells its own original goods and cosmetics to consumers.

1 investor

Liv Up sells ready-to-eat frozen meals ("marmitas"), proteins, side dishes, snacks and desserts through an online store with home delivery. Its product lines target goals such as weight loss, athletic performance, meat-free diets and healthy snacking for consumers in Brazil.

1 investor

Frey makes liquid laundry detergent and related laundry products that are free of harsh chemicals, marketed as luxury, non-toxic, and available in multiple signature fragrances. The company sells directly to consumers and manufactures its liquid products near Detroit, Michigan.

1 investor

Lively is a direct-to-consumer intimates brand selling bras and related apparel in a wide range of band and cup sizes as well as standard clothing sizes.

1 investor

OWYN produces plant-based protein shakes marketed as allergen-friendly, dairy-free beverages with 32g of protein per serving and no added sugar or artificial sweeteners. The company targets consumers seeking convenient protein supplementation without common allergens.

1 investor

A beverage company offering herbal tea-based drinks in subscription format. The product is a low-calorie, naturally sweetened canned beverage made with brewed herbal tea blend and fruit juice concentrate.

1 investor

Living Green develops home cleaning products, including laundry and kitchen cleaners, formulated without harsh chemicals and known irritants for people with skin, chemical, and respiratory sensitivities. The company controls its ingredient chain of custody and designs products to global certification standards.

1 investor

Living Outlines (formerly Outlines) designs home cleaning and organizing products with closed-loop lifecycle management, aiming to eliminate consumer waste by shifting responsibility to manufacturers. The company serves environmentally conscious households seeking sustainable alternatives to traditional single-use cleaning products.

1 investor

LIVLIG manufactures handwoven recycled PE-rattan storage containers designed for garden hoses and outdoor accessories. The company sells consumer-facing garden storage products made from sustainable materials for residential outdoor spaces.

1 investor

Livsn makes durable, repairable outdoor and everyday apparel—including pants, shorts, and shirts—built for trail, travel, and daily wear, with some pieces made from recycled materials. The brand sells direct to consumers and offers a lifetime warranty, at-cost repairs, and free exchanges.

1 investor

Livsn Designs makes durable, repairable outdoor and everyday apparel — including pants, shorts, and shirts built for trail, travel, and daily wear — using recycled materials. It sells directly to consumers with a lifetime warranty, at-cost repairs, and free exchanges.

1 investor

Llama Naturals makes plant-based multivitamin, pre/probiotic, and elderberry immunity gummies for children, formulated from real organic fruit with no added cane sugar or synthetic vitamins. The direct-to-consumer wellness brand sells third-party-tested supplements made in GMP-certified facilities to parents.

1 investor

LMNT is a manufacturer of electrolyte drink mixes and beverages sold direct-to-consumer, formulated to support hydration without added sugar or artificial ingredients.

1 investor

LNKO is a consumer brand running an online store, with the visible page promoting an ongoing sale.

1 investor

Local Hive sells raw, unfiltered honey products, including organic and honey-based hot sauces, sourced from local beekeepers. It markets these all-natural sweeteners directly to consumers as pantry and gift items.

1 investor

Loco sells a high-caffeine (200mg), zero-sugar coffee product available through a direct-to-consumer subscription "Coffee Club." It markets its full-flavor coffee to consumers via online ordering with subscription discounts.

1 investor

Lola Rose is a jewelry and watch brand offering rings, earrings, bracelets, necklaces, and watches across various collections featuring gemstones such as malachite, mother-of-pearl, and lapis lazuli. The site presents the brand's product lines, brand story, and physical store locations to consumers.

1 investor

Lollipuff provides authentication services for secondhand and resale goods, verifying the authenticity of items for buyers and sellers on online marketplaces and consignment platforms. The company has been operating authentication services since 2010 and previously ran a peer-to-peer marketplace that guaranteed authenticity before closing in 2020.

1 investor

Black Fashion is an Istanbul-based clothing brand that designs and sells women's apparel through wholesale and retail channels internationally. The brand targets modern women seeking to blend feminine and masculine styles in contemporary fashion.

1 investor

Longevity Pet develops functional nutritional supplements for dogs and cats, formulated with a scientific and veterinary team to support pet vitality, immune function, skin/coat health, gut health, and stress. Products are made in Italy in GMP-certified facilities and sold direct to consumers online.

1 investor

Lookiero is an online personal styling service that selects and ships clothing to customers based on their preferences. It operates across multiple European countries including the UK, Spain, France, Germany, Italy, and the Netherlands.

1 investor

Looklive operates a marketplace where users can view and purchase clothing and accessories worn by celebrities and social media personalities.

1 investor

Loolia is an online store selling beauty and personal care products, including makeup, skincare, dermo-cosmetics, haircare, and fragrances from brands such as Maybelline, L'Oréal, Estée Lauder, and La Roche-Posay. It offers products individually and in discounted bundles.

1 investor