Direct to Consumer Startups

Loop makes reusable earplugs designed for hearing protection, sleep, focus, and social settings, sold directly to consumers. Its product line covers noise reduction for concerts, sleep, and everyday use, positioned in the consumer wellness category.

1 investor

Lord Jones is a brand of cannabinoid products originally made in California, now being moved to the Canadian market with the intention of returning to the U.S. as an adult-use cannabis brand. The page is primarily a farewell/transition notice.

1 investor

Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets. It offers scented perfumes marketed under evocative product names.

1 investor

Lorna Jane designs and sells women's activewear including sports bras, leggings, shorts, tops, and tanks for gym, yoga, pilates, and everyday wear. The company focuses on functional, fashionable pieces that combine technical performance with flattering designs.

1 investor

Lost Woods Whiskey is a Minnesota-based spirits company that produces award-winning single malt whiskeys, including its original 88 and premium 110 expressions. The company donates 1% of sales to environmental organizations and offers a community investment opportunity to Minnesota residents.

1 investor

Lotza is a low-sugar sparkling fruit soda made with real fruit and functional ingredients like adaptogens, electrolytes, and antioxidants, marketed as a drink to enjoy on its own or mixed with spirits. It is positioned as a better-for-you beverage for people who want to go out and celebrate while supporting recovery.

1 investor

Louise Carmen designs and sells personalizable leather notebooks, organizers, agendas, and leather-care accessories, offering in-store customization. The brand operates two boutique-workshops in central Paris where customers can create custom leather journals.

1 investor

Louis Leeman is a luxury footwear brand offering made-to-order, handcrafted men's shoes produced in Italy and designed in Los Angeles. It sells bespoke leather footwear directly to consumers, with each pair made after the order is placed.

1 investor

Love Good Fats makes gluten-free snack and protein bars marketed as high-protein, high-fibre, and low-sugar, including crunch bars, candy-bar-style indulgence bars, and nut/creamy snack bars. The products target health-conscious consumers seeking better-for-you snacks, with keto-friendly and plant-based options.

1 investor

Love, Bonito is a direct-to-consumer fashion brand offering clothing across multiple categories including denim, tops, and staples for women.

1 investor

Love Cork Screw is a Black-owned, woman-owned wine brand offering curated red, white, and rosé wines sourced from Michigan and California, sold directly to consumers. It also runs a monthly wine subscription starting at $49/month with free shipping.

1 investor

Love Grown is a consumer packaged goods brand that sells coffee and cereal products directly to consumers, with an emphasis on ingredient sourcing and third-party testing. Its products are Clean Label Certified and Non-GMO.

1 investor

Lil Bucks makes sprouted buckwheat snack products that are gluten-free, grain-free, high in prebiotic fiber, and offer complete amino acid protein. The company sources buckwheat from U.S. regenerative farmers and sells directly to consumers.

1 investor

Lovevery sells developmental toy kits for infants and toddlers designed to support learning through play, available in age-specific Mini Kit options for gifting or trial purchases.

1 investor

Love Wellness produces Bye Bye Bloat, a digestive supplement containing enzymes and botanicals designed to alleviate bloating and water weight. The product targets consumers seeking relief from hormonal, food-related, and PMS-related bloating.

1 investor

Lavva makes a plant-based, dairy-free yogurt blended from Pili nuts, young plantains, coconut, and cassava, with no added sugar, gums, or thickeners. Each cup contains 50 billion live probiotic cultures and is sold in flavors such as Original, Vanilla, Mango, and Strawberry through local grocers.

1 investor

Lucky Brand is a denim and apparel brand offering jeans, graphic band tees, and related clothing sold directly to consumers. Its product line includes monthly music-themed graphic tee drops and denim collections.

1 investor

Lukamoo sells cat litter mats designed to contain litter scatter and keep homes clean, sold direct to consumers online. The product line features decorative cat-themed designs marketed to cat owners.

1 investor

Luke's Lobster is a vertically integrated seafood company that sources traceable, sustainable seafood directly from fishermen, processes it at its own facility in Saco, Maine, and sells it through its seafood shacks, grocery stores, and online shipping nationwide. It serves U.S. consumers with lobster meat, tails, and seafood meals, and is a certified B Corp.

1 investor

Lumi Labs makes portable smart projectors with 1080P HD resolution, 4K compatibility, Google TV, Dolby Audio speakers, and automatic keystone correction and focus. The consumer devices, sold direct-to-consumer, are marketed for home entertainment such as movie nights, dorm rooms, and outdoor use.</parameter> <parameter name="founders">[]

1 investor

LumiCup produces reusable and recyclable aluminum cups as an alternative to single-use plastic cups for beverages. The company targets consumers and event organizers seeking sustainable drinking solutions.

1 investor

LumiSource is a furniture retailer offering a range of home and commercial furnishings including lighting, seating, tables, and office furniture. The company serves both retail customers and hospitality venues through its product catalog and dealer network.

1 investor

Luna Mae is a couture house that produces personalized lingerie, loungewear, and babywear, emphasizing British craftsmanship. It serves customers seeking bespoke, high-quality garments.

1 investor

Lunya sells luxury restwear and loungewear for women and men, including garments made from organic Pima cotton. The company markets its products directly to consumers as comfortable, elevated apparel for downtime.

1 investor