Direct to Consumer Startups

Leon & George is a direct-to-consumer retailer selling premium indoor plants sourced from California growers, paired with handcrafted wood stands, stoneware pots, and potting supplies. It offers ongoing "Plant Doctor" care support, delivery options, and a 45-day-to-12-month health guarantee for consumers.

1 investor

Le Rouge Français makes plant-based, organic cosmetics such as lipsticks, using pigments extracted from plants and formulas free of PFAS and titanium dioxide. The COSMOS/ECOCERT-certified, vegan products are manufactured in France and marketed to women seeking natural makeup and skincare.

1 investor

Les Aimants is a bridal fashion company that offers customizable wedding dresses using a dress configurator and 3D fitting technology. The company serves brides seeking affordable, personalized gowns made with high-quality materials and crafted by artisans with luxury fashion heritage.

1 investor

Les Lunes is a clothing brand selling women's apparel such as bodysuits, tanks, tops, and tees, with an emphasis on soft materials and consciously chosen fabrics. It operates as a direct-to-consumer online store shipping to customers in Germany.

1 investor

BeFit is a prepared healthy meal delivery service offering weekly subscription meal plans with calculated calories and macros, sugar-free dishes for weight loss, fitness maintenance, or muscle gain. It delivers ready meals daily or every few days across Moscow (within the MKAD) and several Moscow region cities.

1 investor

Fazit makes a waterproof, sweat-proof makeup product designed for fast application and easy removal. The product is marketed to consumers for glam looks during active moments and special occasions.

1 investor

Lettuce Grow sells hydroponic home gardening systems (the Farmstand) along with pre-sprouted living seedlings and accessories, enabling consumers to grow vegetables, greens, herbs, and edible flowers indoors or outdoors. The products are aimed at home growers of all experience levels and are made in the USA.

1 investor

Levain Bakery is a New York bakery known for large chocolate chip cookies, and sells cookies and gifts including a Levain for Crate & Barrel collaboration collection. Founded in 1995, it operates as a consumer food brand with direct-to-consumer online ordering.

1 investor

Life & Pursuits is a wellness brand that creates Ayurveda-based products combining traditional Indian herbal formulations with modern nutritional science, manufactured in GMP-certified facilities and tested for purity and potency. The company also dedicates a portion of profits to tree planting and plastic waste removal.

1 investor

Lifechart Ayurveda sells Ayurvedic health products such as syrups, drops, oils, and herbal teas for digestive issues, piles, fatty liver, acidity, and gut health, along with free expert consultations and diet guidance. It operates as a direct-to-consumer wellness brand in India, offering GMP-certified, plant-based remedies and a gut health program.

1 investor

Lifelong is an Indian direct-to-consumer brand selling home, kitchen, fitness, wellness, electronics, and lifestyle products such as treadmills, mixer grinders, gas stoves, air fryers, massagers, and grooming kits. It sells directly to consumers across India, shipping to over 10,000 pin codes.

1 investor

Light of Day Store is an online shop selling commemorative T-shirts, including limited-edition Spring-Nuts/Light of Day23 apparel, and accepts donations. It operates as an e-commerce merchandise store.

1 investor

Lights4fun is a retailer of decorative lighting and home décor, offering products such as candles, twinkling lights, and seasonal home accessories. It sells directly to consumers through its online store.

1 investor

LILLYDOO offers baby care products, including diapers and wet wipes free of perfumes, sold via a subscription service (LILLYDOO+) with regular deliveries and free shipping. The company targets parents of babies and infants with a direct-to-consumer product line and flexible, cancelable subscription model.

1 investor

LILYSILK sells silk clothing and apparel directly to consumers, including new arrivals, activewear, and seasonal collections. It is an online retailer of silk fashion products.

1 investor

Limely is a web design and ecommerce agency that builds Shopify, Shopify Plus, and Magento 2 (Hyvä) stores for DTC brands, handling design, integrations, and digital marketing. Based in Chester, UK, it serves startups and established brands with conversion-focused website design.

1 investor

LINKSOUL sells golf-inspired apparel and accessories, including shirts, layers, pants, footwear, headwear, and golf bags and gear. The brand offers direct-to-consumer lifestyle clothing built for and around the game of golf.

1 investor

Little Rooms operates an online store selling home furnishings and interior goods, including furniture, textiles, lighting, home appliances, wall decor, storage, kitchenware, and lifestyle accessories. The site serves consumers in Japan with a Japanese-language shopping experience.

1 investor

Liv Up sells ready-to-eat frozen meals ("marmitas"), proteins, side dishes, snacks and desserts through an online store with home delivery. Its product lines target goals such as weight loss, athletic performance, meat-free diets and healthy snacking for consumers in Brazil.

1 investor

Frey makes liquid laundry detergent and related laundry products that are free of harsh chemicals, marketed as luxury, non-toxic, and available in multiple signature fragrances. The company sells directly to consumers and manufactures its liquid products near Detroit, Michigan.

1 investor

Lively is a direct-to-consumer intimates brand selling bras and related apparel in a wide range of band and cup sizes as well as standard clothing sizes.

1 investor

OWYN produces plant-based, allergen-friendly protein products including ready-to-drink protein shakes, protein coffee shakes, and protein powders. Its products are free of the top 9 allergens (dairy, gluten, soy, egg, nuts, fish/shellfish, sesame) and are marketed for on-the-go nutrition, post-workout fuel, and everyday wellness.

1 investor

Waku makes canned tea beverages that are fruity and contain prebiotic fiber, positioned as an energetic alternative to traditional tea. The products are sold through retail stores locatable via a store locator.

1 investor

Living Green develops home cleaning products, including laundry and kitchen cleaners, formulated without harsh chemicals and known irritants for people with skin, chemical, and respiratory sensitivities. The company controls its ingredient chain of custody and designs products to global certification standards.

1 investor