Direct to Consumer Startups

Living Outlines sells home essentials such as shower liners built from a reusable "Keep" component and a replaceable, recyclable "Replen" component, using a subscription-style replenishment plan and prepaid mailers for recycling. The consumer products focus on non-toxic materials and reducing plastic waste in the home.

1 investor

LIVLIG is a lifestyle brand for home and garden that designs functional, durable gardening products inspired by Scandinavian style, sold through its online shop. It targets home and garden consumers with an emphasis on quality and sustainable use of resources.

1 investor

Livsn makes durable, repairable outdoor and everyday apparel—including pants, shorts, and shirts—built for trail, travel, and daily wear, with some pieces made from recycled materials. The brand sells direct to consumers and offers a lifetime warranty, at-cost repairs, and free exchanges.

1 investor

Livsn Designs makes durable, repairable outdoor and everyday apparel — including pants, shorts, and shirts built for trail, travel, and daily wear — using recycled materials. It sells directly to consumers with a lifetime warranty, at-cost repairs, and free exchanges.

1 investor

Llama Naturals makes plant-based multivitamin, pre/probiotic, and elderberry immunity gummies for children, formulated from real organic fruit with no added cane sugar or synthetic vitamins. The direct-to-consumer wellness brand sells third-party-tested supplements made in GMP-certified facilities to parents.

1 investor

LMNT sells electrolyte drink mixes formulated with sodium and other electrolytes for hydration, sold directly to consumers. Its products include flavored and lightly caffeinated options aimed at people seeking optimal hydration.

1 investor

LNKO is a consumer brand running an online store, with the visible page promoting an ongoing sale.

1 investor

Local Hive sells raw, unfiltered honey products, including organic and honey-based hot sauces, sourced from local beekeepers. It markets these all-natural sweeteners directly to consumers as pantry and gift items.

1 investor

Loco sells a high-caffeine (200mg), zero-sugar coffee product available through a direct-to-consumer subscription "Coffee Club." It markets its full-flavor coffee to consumers via online ordering with subscription discounts.

1 investor

Lola Rose is a jewelry and watch brand offering rings, earrings, bracelets, necklaces, and watches across various collections featuring gemstones such as malachite, mother-of-pearl, and lapis lazuli. The site presents the brand's product lines, brand story, and physical store locations to consumers.

1 investor

Lollipuff provides authentication services for secondhand and resale goods, verifying the authenticity of items for buyers and sellers on online marketplaces and consignment platforms. The company has been operating authentication services since 2010 and previously ran a peer-to-peer marketplace that guaranteed authenticity before closing in 2020.

1 investor

Longevity Pet develops functional nutritional supplements for dogs and cats, formulated with a scientific and veterinary team to support pet vitality, immune function, skin/coat health, gut health, and stress. Products are made in Italy in GMP-certified facilities and sold direct to consumers online.

1 investor

Lookiero is an online personal styling service that selects and ships clothing to customers based on their preferences. It operates across multiple European countries including the UK, Spain, France, Germany, Italy, and the Netherlands.

1 investor

Looklive operates a marketplace where users can view and purchase clothing and accessories worn by celebrities and social media personalities.

1 investor

Loolia is an online store selling beauty and personal care products, including makeup, skincare, dermo-cosmetics, haircare, and fragrances from brands such as Maybelline, L'Oréal, Estée Lauder, and La Roche-Posay. It offers products individually and in discounted bundles.

1 investor

Loop makes reusable earplugs designed for hearing protection, sleep, focus, and social settings, sold directly to consumers. Its product line covers noise reduction for concerts, sleep, and everyday use, positioned in the consumer wellness category.

1 investor

Lord Jones is a brand of cannabinoid products originally made in California, now being moved to the Canadian market with the intention of returning to the U.S. as an adult-use cannabis brand. The page is primarily a farewell/transition notice.

1 investor

Lore is a fragrance brand that sells Eau de Parfum products, including full-size bottles, travel sets, and discovery sets. It offers scented perfumes marketed under evocative product names.

1 investor

Lorna Jane is an Australian brand that designs women's activewear, including sports bras, leggings, tops, loungewear and gym accessories, using its own performance-focused fabric technology. It serves women across fitness levels and activities such as yoga, swimming, tennis and training, with a focus on the Australian market and beyond.

1 investor

Lost Woods Whiskey is a Minnesota-based spirits company that produces award-winning single malt whiskeys, including its original 88 and premium 110 expressions. The company donates 1% of sales to environmental organizations and offers a community investment opportunity to Minnesota residents.

1 investor

Lotza is a low-sugar sparkling fruit soda made with real fruit and functional ingredients like adaptogens, electrolytes, and antioxidants, marketed as a drink to enjoy on its own or mixed with spirits. It is positioned as a better-for-you beverage for people who want to go out and celebrate while supporting recovery.

1 investor

Louise Carmen designs and sells personalizable leather notebooks, organizers, agendas, and leather-care accessories, offering in-store customization. The brand operates two boutique-workshops in central Paris where customers can create custom leather journals.

1 investor

Louis Leeman is a luxury footwear brand offering made-to-order, handcrafted men's shoes produced in Italy and designed in Los Angeles. It sells bespoke leather footwear directly to consumers, with each pair made after the order is placed.

1 investor

Love Good Fats makes gluten-free snack and protein bars marketed as high-protein, high-fibre, and low-sugar, including crunch bars, candy-bar-style indulgence bars, and nut/creamy snack bars. The products target health-conscious consumers seeking better-for-you snacks, with keto-friendly and plant-based options.

1 investor