Bread Beauty
Santa Monica, US · Founded 2020 · Delaware corporation · 2 known investors
Find your way into Bread Beauty
139 people in our graph share verified history with the Bread Beauty team — schools, employers, funds. One of them is your warm intro.
Karan Mehandruunlockedknows Maeva Heim · together at Carleton University
×10knows the team · via Carleton University
knows the team · via Edith Cowan University
BREAD Beauty Supply makes ingredient-driven haircare basics designed to work across hair types, including coily, curly, wavy, and straight hair. The brand focuses on simple, effective everyday hair essentials sold directly to consumers.
Founders & leadership
Bread Beauty was founded in 2020 by Maeva Heim.
MH
Maeva HeiminFounderMaeva Heim is a founder who created BREAD Beauty Supply, a haircare brand offering ingredient-driven essentials designed for multiple hair types. The company expanded to over 300 Sephora locations across the United States, Australia, and New Zealand, as well as all Ulta stores nationwide, before being acquired in April 2025.
Investors · 2
Reported raises · per SEC filings
Form D private placements$1.8M disclosed across 1 round · 2020
▶$1.8MraisedMar 2020 · 1 investors · OtherRule 506(b)
▶$1.8MraisedMar 2020 · 1 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Maeva HeimExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $1.8M
- First sale
- Feb 2020
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 9
by search overlapUlta Salon Cosmetics Fragrance129 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Shopmy66 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Allure39 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Instacart38 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Crown Affair35 shared keywordsCrown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine. It offers direct-to-consumer items such as microfiber towels and other haircare essentials.
BeautyCon32 shared keywordsBeautycon hosts educational events and conferences centered on beauty, makeup, and hair culture, bringing together creators, brands, and enthusiasts for masterclasses, product discovery, and community experiences.
Walgreens31 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
DoorDash30 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Poshmark, Inc.29 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Companies competing with Bread Beauty for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Bread Beauty do?
- BREAD Beauty Supply makes ingredient-driven haircare basics designed to work across hair types, including coily, curly, wavy, and straight hair. The brand focuses on simple, effective everyday hair essentials sold directly to consumers.
- Who founded Bread Beauty?
- Bread Beauty was founded by Maeva Heim in 2020.
- Who are Bread Beauty's investors?
- Bread Beauty's investors include Rachel Zoe Ventures, Fearless Fund.
- How much funding has Bread Beauty raised?
- Bread Beauty has disclosed $1.8M raised across 1 round.
- Where is Bread Beauty headquartered?
- Bread Beauty is headquartered in Santa Monica, US.