Direct to Consumer Startups

Kroma sells high-protein, gluten-free and dairy-free nutrition products such as bone broth, plant-based protein powder, and a collagen matcha latte, along with a 5-Day Reset program and daily essentials. The direct-to-consumer wellness brand targets health-conscious individuals looking for convenient organic nutrition.

1 investor

KTCHN Apothecary makes fresh-made skincare products formulated with nutrient-rich clean ingredients, delivered to consumers at peak freshness rather than being mass-produced for long shelf life. It sells directly to consumers seeking natural, high-performing skincare.

1 investor

Kudos makes disposable diapers and wipes for babies with sensitive skin, featuring 100% cotton liners and a patent-pending absorption technology. The products are aimed at parents and sold through retailers such as Target in the US.

1 investor

Kulfi Beauty is a direct-to-consumer cosmetics brand offering makeup products such as concealer, eyeliner, and mascara. It sells its beauty products online with free shipping on US orders over $50.

1 investor

Kushae makes doctor-developed, natural vaginal care products intended to treat the underlying causes of issues like odor, bacterial vaginosis, and irritation. Its formulations avoid parabens and added fragrances and target women seeking long-term relief.

1 investor

Arbre Vert is a French consumer brand selling home care and beauty products, including laundry care, hypoallergenic items, and refills. Over 90% of its product volumes are manufactured in France.

1 investor

A French direct-to-consumer brand selling baby products manufactured in its own workshops in France and sold through a short supply chain without intermediaries. It positions itself on offering premium quality at lower prices by removing brand markups.

1 investor

Labienhecha designs and handcrafts leather bags and backpacks in its own workshop in Málaga, Spain, using premium genuine leather, recycled leather, and certified materials. The brand sells sustainable, minimalist bags direct to consumers, shipping worldwide.

1 investor

Laird Superfood makes plant-based functional food products, including adaptogen formulas built around mushrooms such as Chaga, Cordyceps, Lion's Mane, and Maitake, marketed for their nutritional and health-supporting properties. Its products target health-conscious consumers seeking superfoods as part of a daily routine.

1 investor

Lakrids by Bülow is a premium confectionery brand that makes gourmet liquorice products, such as liquorice coated in chocolate and flavored coatings. Based in the Nordics, it sells directly to consumers and is B Corp certified.

1 investor

La Ligne NYC is a women's apparel retailer selling clothing online, offering products such as gift cards and using a women's size guide spanning XXS to 3X.

1 investor

Lambert Vet Supply is an online retailer of pet and animal health products, selling vaccines, dewormers, flea and tick preventatives, prescription medications, supplements, and pet care supplies for dogs, cats, and other animals. It offers mail-order prescription fulfillment and ships products directly to consumers.

1 investor

Laori develops non-alcoholic spirits and drinks, such as alcohol-free alternatives to gin, vermouth and other aperitifs, aimed at adults who want festive drinks without alcohol. The German brand sells its products directly to consumers and shares cocktail recipes on its site.

1 investor

Layermor is a fragrance brand that sells layerable perfumes, such as its Vesper vanilla and Amal scents, offered individually and in duo sets. It emphasizes full ingredient disclosure and hormone safety, marketing directly to consumers.

1 investor

Lazare Studio designs and sells eyewear, including sunglasses and optical frames made from acetate and metal, along with lenses. It offers signature collections through its own stores.

1 investor

Le Col designs and sells performance cycling apparel, including jerseys, bib shorts and accessories, with a summer collection built for hot-weather riding. Its products use lightweight, breathable fabrics aimed at cyclists.

1 investor

Le Slip Français sells men's underwear such as cotton boxers, produced entirely in France through 30 partner workshops. It is a direct-to-consumer apparel brand emphasizing local French manufacturing.

1 investor

Leaders Cosmetics is a skincare brand that sells cosmetic products including serums, masks, pads, and ampoules focused on skin care solutions. The company operates an e-commerce platform selling beauty and skincare products to consumers.

1 investor

Ledge Loungers designs and manufactures durable in-pool and patio furniture, including tanning ledge loungers and outdoor pieces, made from UV- and weather-resistant resin. Its products are sold to residential and resort/hospitality customers and are made in the USA.

1 investor

Leilo makes canned kava beverages made from standardized noble kava, intended as a low-calorie alcohol alternative for relaxation and social occasions. The drinks are brewed in an FDA-registered, GMP facility and third-party lab tested, and ship across the United States.

1 investor

Consumer brand running a promotional giveaway that lets shoppers earn entries by purchasing its products, with marketing emphasis on avoiding ingredients such as parabens, talc, synthetic colors, and FD&C dyes.

1 investor

Lemonilo makes healthier packaged consumer goods and food products, such as instant noodles, sold to Indonesian consumers through e-commerce platforms like TikTok Shop, Tokopedia, and Shopee. It positions itself as a healthier FMCG brand focused on the Indonesian market.

1 investor

Lenny & Larry's makes better-for-you snack products including soft-baked protein cookies, sandwich cookies, snack bars, protein-packed pretzels, and plant-based protein candy bars. The products are sold directly to consumers online.

1 investor

Lensabl offers an online lens replacement service that lets customers keep their existing frames and get new prescription lenses, and also sells contact lenses and offers online prescription renewal. It serves eyewear consumers looking for lower-cost alternatives to in-store options.

1 investor