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BloomThis

Founded 2015 · 56 employees on LinkedIn · 2 known investors

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BloomThis is a Malaysian online florist and gift retailer that sells flower bouquets, arrangements, cakes, hampers, balloons and gifts for occasions such as birthdays, anniversaries, condolences and grand openings. It offers same-day and nationwide delivery, personalised cards, custom floral designs and physical retail stores across Malaysia.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

BloomThis was founded in 2015 by Giden Lim and Penny Choo.

GLGiden Lim
Giden LimCo Founder & CEOHe previously worked in pharmaceutical sales at Abbott Laboratories and co-founded H-Max, an LED lighting company, before establishing G-Ray Florist and its e-commerce platform serving Malaysia and Singapore.
PCPenny Choo
Penny ChooCo-Founder, Managing DirectorPenny Choo is co-founder and managing director of BloomThis, a Malaysian e-commerce platform offering flowers, gifts, and cakes with same-day and nationwide delivery across the country.

Investors · 2

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

REAPRAreportedSingapore

How we know: funding news · dealstreetasia.com · Not right? Tell us

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Frequently asked questions

What does BloomThis do?
BloomThis is a Malaysian online florist and gift retailer that sells flower bouquets, arrangements, cakes, hampers, balloons and gifts for occasions such as birthdays, anniversaries, condolences and grand openings. It offers same-day and nationwide delivery, personalised cards, custom floral designs and physical retail stores across Malaysia.
Who founded BloomThis?
BloomThis was founded by Giden Lim, Penny Choo in 2015.
Who are BloomThis's investors?
BloomThis's investors include 500 Global, REAPRA.