Direct to Consumer Startups

Golden Ratio makes gold-roasted coffee, a low-acid coffee with a mild, tea-like flavor sold in single-serve steep-in-water pouches. The direct-to-consumer product targets coffee drinkers who experience stomach discomfort or jitters from traditional roasts.

1 investor

GolfBalls.com sells personalized golf balls, offering custom printing of names, messages, photos, logos, and AI-generated designs on premium brand balls such as Pro V1, TP5, and Chrome Tour. It serves golfers directly with in-house customization and rush printing, with no minimums or setup fees.

1 investor

Goli produces nutritional supplements in gummy form, including apple cider vinegar, ashwagandha, probiotics, sleep, immune, and multivitamin gummies. Its products are sold directly to consumers and through more than 100,000 retailers globally.

1 investor

Good & Proper Tea sources whole-leaf teas from producers worldwide and supplies loose-leaf and bagged teas to UK cafes, restaurants, hotels, and home tea drinkers. It is a B Corp certified tea company that started in 2012 as a mobile tea bar in London.

1 investor

Good American is an apparel brand offering denim and seasonal clothing essentials, including heritage-inspired classic styles. It sells directly to consumers online with international shipping options.

1 investor

Good Bacteria sells a rotating synbiotic supplement delivered as a daily unflavored drink mix on a 28-day, four-week rotation intended to support gut microbiome diversity, digestion, immunity, and overall health. The product is sold direct to consumers via subscription.

1 investor

Good Day Optics makes mountain bike goggles and polarized sunglasses with a modular, interchangeable lens system designed for variable outdoor conditions, sold to cyclists and mountain riders. The company backs its eyewear with a lifetime warranty and manufactures its products in Canada.

1 investor

ChopSaver makes an all-natural, petroleum-free herbal lip balm and lip treatment, sold as a 100% Natural version and an SPF 15 version. Originally created for brass and woodwind musicians, it is marketed to anyone with dry or chapped lips, including patients experiencing dryness from medical treatments.

1 investor

Good Good Golf is a direct-to-consumer golf apparel and accessories brand selling polos, hats, t-shirts, quarter-zips, sweatshirts, women's apparel, and on-course gear. It also hosts live golf events and televised competitions, including PGA events.

1 investor

Good Karma is a plant-based food brand that makes dairy- and nut-free products such as flaxmilk, using ingredients that are certified glyphosate-residue free, non-GMO, and made without major allergens. Its products target consumers seeking allergen-friendly, plant-based alternatives.

1 investor

Good Time Brewing is a family-operated New York brewing company that makes non-alcoholic beers, including IPA, Pils, and Wheat varieties. Its products are sold direct-to-consumer online and stocked in Northeast U.S. bars and retailers, with shipping available to most U.S. states.

1 investor

Good Weird sells color cosmetics including a lip gloss ("Astro Gloss") and a buildable blendable blush/color product for cheeks and lips. It is a direct-to-consumer beauty and makeup brand.

1 investor

Goodgudi is an online store selling creative DIY kits and lifestyle products including glass bottles, tumblers, mugs, keychains, bag charms, plushies, socks, and hand towels. Its product range features themed collections such as pixel characters, 90's shows, and Van Gogh designs.

1 investor

Good Melts sells flame-free home fragrance products, including handcrafted ceramic "Aura" electric wax warmers with auto-off timers and soy-based scented wax melts. The products are marketed to consumers seeking a soot- and toxin-free alternative to candles, with warmers handcrafted by ceramic artisans in India.

1 investor

Good To-Go makes dehydrated ready-to-eat meals, including vegan options and emergency food kits, aimed at campers, backpackers, and outdoor enthusiasts. The chef-driven meals are prepared by founder Jennifer Scism and sold direct to consumers.

1 investor

Goodwipes makes flushable, scented body and toilet wipes (including a rose water scent) sold to consumers as an alternative to toilet paper, with home packs and on-the-go individual wipes. The brand offers a subscription option and markets its products as gentle on sensitive skin.

1 investor

Gosh produces plant-based foods such as falafels, sausages, burgers and bites made from vegetables and unprocessed, recognisable ingredients. It sells vegetable-based products to consumers seeking natural, plant-based meals.

1 investor

G Pen makes portable vaporizer devices for ground material, including the Dash+ handheld vaporizer. The company sells consumer vaporizer hardware directly through its website.

1 investor

Grainly Foods makes freeze-dried, plant-based meals sold in compostable packaging that are prepared by adding hot water. The company sells directly to consumers with worldwide shipping.

1 investor

Graymatter Labs makes Bright Mind, an all-natural, plant-based daily supplement drink mix combining nootropics and adaptogens intended to improve focus, energy, and mental clarity while avoiding stimulant crashes. It is a direct-to-consumer cognitive wellness product sold via subscription.

1 investor

Great Jones is a direct-to-consumer brand selling cookware and kitchen goods, offering products alongside recipes, cooking playlists, and interviews with cooks. It targets home cooks looking to build out their kitchen.

1 investor

Green Chef is a meal-kit delivery subscription that ships pre-portioned, USDA-certified organic ingredients and 40+ weekly recipes to consumers' homes, with dishes ready in about 25-30 minutes. It targets health-conscious home cooks with dietary options such as Mediterranean, high-protein, plant-based, and gluten-free, and includes nutrition coaching from registered dietitians.

1 investor

Green Llama makes plant- and mineral-based, non-toxic cleaning products such as laundry powder, dishwasher tabs and refillable tablet-based cleaning solutions sold direct to consumers. The company emphasizes concentrated, refillable formulas and compostable packaging to reduce plastic waste.

1 investor

Greenest Foods makes plant-based, soya-free frozen snacks and vegan meat alternatives such as spring rolls, momos, and shami kebabs. Its products target consumers looking for protein-rich, easy-to-cook vegan versions of traditional snacks.

1 investor