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Absolute Collagen

UK, GB · 1 known investors

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Absolute Collagen makes hydrolysed marine collagen supplements sold in single-serve daily sachets, positioned as a premium alternative to filler-heavy products. The B-Corp brand markets its wellness and skin, hair, and nail supplements directly to consumers, primarily women.

ConsumerDirect to ConsumerWellness & Fitness

Founders & leadership

MLMaxine Laceby
Maxine LacebyCo-founderMaxine Laceby co-founded Absolute Collagen in 2017 with her daughter, developing hydrolyzed marine collagen supplements after researching the ingredient's health benefits. She established the B-Corp wellness brand, which sells premium collagen products directly to consumers.
DLDarcy Laceby
Darcy LacebyCo-founder

Investors · 1

Companies House · registry record

View on Companies House ↗
Registered name
ABSOLUTE COLLAGEN GROUP LIMITED
Company number
14198102
Status
Active
Company type
Private limited company
Incorporated
27 Jun 2022
Registered office
Absolute Collagen, 49 Greek Street, London, W1D 4EG
Nature of business (SIC)
47910 — Retail sale via mail order houses or via Internet
Accounts
last made up to 30 Jun 2025 · next due 31 Mar 2027
Confirmation statement
last made up to 26 Jun 2026 · next due 10 Jul 2027

Current officers · 7

  • Mark Suren Advani — director, appointed 10 Oct 2022
  • Edward Anthony Ingress Bell — director, appointed 1 Jul 2023
  • Richard Cotter — director, appointed 1 May 2025
  • Fiona Jane Hope — director, appointed 1 Jun 2026
  • Darcy May Laceby — director, appointed 27 Jun 2022
  • Maxine Suzanne May Laceby — director, appointed 27 Jun 2022
  • Sebastian Theron — director, appointed 1 Jun 2026

Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Absolute Collagen do?
Absolute Collagen makes hydrolysed marine collagen supplements sold in single-serve daily sachets, positioned as a premium alternative to filler-heavy products. The B-Corp brand markets its wellness and skin, hair, and nail supplements directly to consumers, primarily women.
Who founded Absolute Collagen?
Absolute Collagen was founded by Maxine Laceby, Darcy Laceby.
Who are Absolute Collagen's investors?
Absolute Collagen's investors include Livingbridge.
Where is Absolute Collagen headquartered?
Absolute Collagen is headquartered in UK, GB.