Direct to Consumer Startups

GREENFORCE produces plant-based alternatives to meat, sausage, cheese, egg, and dairy products, many made from pea protein and sold as either powder or chilled products. It sells through retail grocery stores and online retailers in Germany, and also offers a product line for foodservice and gastronomy customers.

1 investor

Green Girl Bake Shop makes icebox sandwiches and gelato using organic ingredients that are dairy-free, gluten-free, grain-free, soy-free, and paleo. The products target people with food allergies and others looking for allergen-friendly desserts.

1 investor

Gregorys Coffee roasts and sells coffee, selecting beans and developing its own roast profiles in-house. It offers a mobile app for ordering ahead and a loyalty rewards program for repeat customers.

1 investor

Grenade produces high-protein snacks and performance nutrition products aimed at consumers pursuing fitness and health goals. The company positions its products as convenient additions to everyday routines.

1 investor

Grounded makes dairy-free, plant-based protein shakes with 20g of protein per serving, made from real ingredients and no artificial sweeteners. The products are sold at retail stores and positioned as an on-the-go protein source for consumers.

1 investor

Grounded makes dairy-free, plant-based protein shakes that provide 20g of protein per serving using real ingredients and no artificial sweeteners. The ready-to-drink shakes are aimed at consumers looking for a quick protein source for busy mornings or on-the-go refueling.

1 investor

Grown Alchemist is a skincare brand offering cleansers, lotions, lip balms, eye patches, and other body and facial care products sold directly to consumers. Founded in Melbourne, Australia, the company focuses on skin health.

1 investor

GRPZ Sports makes performance grip socks for athletes and gym-goers, featuring interior and exterior grips, compression sleeves, cushioned soles, and moisture-wicking fabric. The products are aimed at sports and training use to improve traction, stability, and recovery.

1 investor

Grums is a skincare brand offering products for people with sensitive, dry, or blemish-prone skin, marketed around reducing redness, breakouts, and improving hydration. The company sells directly to consumers, with content presented in Danish.

1 investor

Grüvi produces a line of non-alcoholic craft beers and wines, including lagers, red blends, and sparkling rosé, sold via direct-to-consumer online orders with subscription options. The brand targets sober-curious and non-drinking consumers in the non-alcoholic beverage category.

1 investor

Guardian Bikes designs and sells kids' bicycles featuring a patented SureStop single-lever braking system, sold direct-to-consumer and pre-assembled to help children learn to ride quickly. The bikes are manufactured in the USA and shipped from the company's domestic warehouse network.

1 investor

GUBI is a design furniture and lighting brand offering seating, tables, lamps, outdoor furniture, and home accessories. Its catalog spans branded pieces from various designers across categories such as lounge chairs, dining tables, and portable lamps.

1 investor

GUMvees (Gummy Nutrition Lab) makes daily nutritional supplement gummies—covering goals like strength/creatine, gut health, energy, and beauty—as an alternative to pills and powders. The products are made from up to 80% local Canadian ingredients in a Health Canada-licensed facility in Alberta, and sold direct to consumers.

1 investor

Gut Wealth sells a daily capsule supplement formulated with 12 digestion-related ingredients, including a trademarked postbiotic, B vitamins, vitamin D3, prebiotic inulin, and marshmallow root, aimed at reducing bloating and digestive discomfort and supporting immunity and gut health. It targets consumers in the United Kingdom, particularly people with IBS or those seeking convenient gut support.

1 investor

Guud Woman is a direct-to-consumer brand selling supplements for women's hormonal health, fertility, and pregnancy, including multivitamins for the menstrual cycle and prenatal products. It offers access to health experts via chat covering topics such as fertility, nutrition, PMS, and sexual health.

1 investor

Gynoveda combines Ayurveda with technology, content, and community to address fertility, PCOS, and menstrual disorders in women. Founded in 2019 and based in Mumbai, it operates Ayurveda fertility clinics and sells reproductive health treatments direct to consumers in India.

1 investor

H Bar C designs and sells Western-style apparel, including men's and women's jackets, shirts, dresses, and pants. A heritage clothing brand established in 1897, its products have been worn by entertainers and public figures.

1 investor

Habbit is a health-focused consumer brand that sells products directly to consumers, offering recipes, a membership program with discounted pricing and points, and a referral program. It positions health as an ongoing habit rather than a quick fix.

1 investor

A premium baby clothing rental service offering zero-waste, ethical capsule wardrobes for children in their first two years at a fraction of retail cost. Operates on a membership/subscription model with delivery in western Canada.

1 investor

Hail Merry makes plant-based, refrigerated snacks crafted from ingredients such as almond flour, cashews, and organic coconut oil, with a focus on clean, low-sugar, dairy- and grain-free recipes. Its products are sold direct-to-consumer as healthy indulgent treats.

1 investor

Hairstory makes New Wash, a detergent-free hair cleanser that uses essential oils and natural cleansers to replace shampoo and conditioner. The direct-to-consumer haircare brand sells its products to individual consumers and is recommended by professional hairstylists.

1 investor

Halara is a direct-to-consumer apparel brand specializing in functional clothing including dresses, jeans, and pants with proprietary fabric technology.

1 investor

Haldi builds free personalized skincare routines by reviewing a customer's existing products, flagging ingredients to avoid, and recommending additional products to fill gaps. It serves individual consumers and sells recommended skincare products directly with no subscription.

1 investor

Hamama sells countertop microgreen growing systems and seed kits that let consumers grow non-GMO, organic microgreens at home without soil in 7-10 days. It also offers organic superfood drink supplements and growing accessories, sold direct to consumers via subscription and one-time purchase.

1 investor