Xena was founded by Anastasia Kraft, Ana Kraft in 2019.

Who are Xena's investors?

Xena's investors include IrishAngels, Starting Line.

How much funding has Xena raised?

Xena has disclosed $700K raised across 1 round.

Where is Xena headquartered?

Xena is headquartered in Northville, US.

Xena

Northville, US · Founded 2019 · 6 employees on LinkedIn · 2 known investors

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Xena Workwear designs and manufactures safety work boots built specifically for women's foot anatomy, incorporating ASTM-certified protective features. The company sells directly to women who need protective footwear for their jobs and ships internationally from Wisconsin.

Consumer Direct to Consumer E-commerce

Founders & leadership

Xena was founded in 2019 by Anastasia Kraft and Ana Kraft.

Anastasia KraftCo-founder

Ana Kraft Founder & CEOAna Kraft founded Xena Workwear in 2019 after working as a project engineer in manufacturing, identifying a gap in the market for safety footwear designed for women's anatomy. She has lived in Kazakhstan, Germany, and the Great Lakes region.

Dmitry KrivochenitserNamed on SEC filing

Investors · 2

IrishAngelslisted by IrishAngelsSan Francisco · $250K – $350K

How we know: IrishAngels's portfolio page · the VCSheet dataset · Not right? Tell us

Starting Linelisted by Starting LineChicago · $750K – $2M

How we know: Starting Line's portfolio page · the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$700K disclosed across 1 round · 2019

▶$700KraisedAug 2019 · 7 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Anastasia KraftExecutive Officer, Director
Dmitry KrivochenitserExecutive Officer, Director

Offering amount: $750K
Amount sold: $700K
First sale: Jul 2019
Incorporated: Corporation, Delaware, 2019
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 2

ZapposZappos is an online retailer selling shoes, sandals, and related footwear accessories from brands such as Crocs across men's, women's, and kids' categories. It operates as an ecommerce store offering a wide catalog of footwear and shoe charms directly to consumers.

Dicks Sporting GoodsDick's Sporting Goods operates a network of sporting goods retail stores under the Dick's Sporting Goods, Golf Galaxy, Public Lands, and Going Going Gone! banners, along with experiential concepts like Dick's House of Sport and Golf Galaxy Performance Center, selling equipment, apparel, footwear and accessories to athletic customers across the United States; the company also owns and operates Foot Locker, a global footwear and apparel retailer with multiple banners serving sneaker enthusiasts across North America, Europe, Asia and Australia, and owns GameChanger, a mobile platform for youth sports live streaming and team management.

Companies working in the same space as Xena.

Frequently asked questions

What does Xena do?: Xena Workwear designs and manufactures safety work boots built specifically for women's foot anatomy, incorporating ASTM-certified protective features. The company sells directly to women who need protective footwear for their jobs and ships internationally from Wisconsin.
Who founded Xena?: Xena was founded by Anastasia Kraft, Ana Kraft in 2019.
Who are Xena's investors?: Xena's investors include IrishAngels, Starting Line.
How much funding has Xena raised?: Xena has disclosed $700K raised across 1 round.
Where is Xena headquartered?: Xena is headquartered in Northville, US.