Xena was founded by Anastasia Kraft, Ana Kraft in 2019.

Who are Xena's investors?

Xena's investors include IrishAngels, Starting Line.

How much funding has Xena raised?

Xena has disclosed $700K raised across 1 round.

Where is Xena headquartered?

Xena is headquartered in Northville, US.

Xena

Northville, US · Founded 2019 · 6 employees on LinkedIn · 2 known investors

Find your way into Xena

4 people in our graph share verified history with the Xena team — schools, employers, funds. One of them is your warm intro.

Susanne Rehnerunlockedknows Ana Kraft · together at Reutlingen University

×3knows the team · via Reutlingen University

Xena Workwear designs and manufactures safety work boots built specifically for women's foot anatomy, incorporating ASTM-certified protective features. The company sells directly to women who need protective footwear for their jobs and ships internationally from Wisconsin.

Consumer Direct to Consumer E-commerce

Founders & leadership

Xena was founded in 2019 by Anastasia Kraft and Ana Kraft.

Anastasia KraftCo-founder

Ana Kraft inFounder & CEOAna Kraft founded Xena Workwear in 2019 after working as a project engineer in manufacturing, identifying a gap in the market for safety footwear designed for women's anatomy. She has lived in Kazakhstan, Germany, and the Great Lakes region.

Dmitry KrivochenitserNamed on SEC filing

Investors · 2

IrishAngelsSan Francisco · $250K – $350K

Starting LineChicago · $750K – $2M

Reported raises · per SEC filings

Form D private placements

$700K disclosed across 1 round · 2019

▶$700KraisedAug 2019 · 7 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Anastasia KraftExecutive Officer, Director
Dmitry KrivochenitserExecutive Officer, Director

Offering amount: $750K
Amount sold: $700K
First sale: Jul 2019
Incorporated: Corporation, Delaware, 2019
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 1

by search overlap

Zappos2077 shared keywordsZappos is an online retailer selling shoes, sandals, and related footwear accessories from brands such as Crocs across men's, women's, and kids' categories. It operates as an ecommerce store offering a wide catalog of footwear and shoe charms directly to consumers.

Companies competing with Xena for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Get Your Small Business Funding Ready - Xenaxena.world · Dec 2021

Apply for Business Funding with Xena | Join Xena Todayxena.world · Aug 2021

Xena Ventures CEO Tammy Lee Launches Cool Therapy Company With First Product: Onyx Ortho - Medical Alleymedicalalley.org · Mar 2020

Tammy Lee’s New Xena Ventures Launches First Medical Device | Twin Cities Businesstcbmag.com · Mar 2020

Crypto-asset trading platform Xena Exchange raises $3mfinextra.com · Nov 2018

Xena Exchange raises $3M in Series A funding led by Klever Internet Investments | Pressatpressat.co.uk · Nov 2018

Frequently asked questions

What does Xena do?: Xena Workwear designs and manufactures safety work boots built specifically for women's foot anatomy, incorporating ASTM-certified protective features. The company sells directly to women who need protective footwear for their jobs and ships internationally from Wisconsin.
Who founded Xena?: Xena was founded by Anastasia Kraft, Ana Kraft in 2019.
Who are Xena's investors?: Xena's investors include IrishAngels, Starting Line.
How much funding has Xena raised?: Xena has disclosed $700K raised across 1 round.
Where is Xena headquartered?: Xena is headquartered in Northville, US.