Direct to Consumer Startups

Elari makes plant-based cereal and snacks made from tigernut root, offering allergy-friendly options for children and general consumers. The company sells its products direct-to-consumer, including via subscription.

1 investor

Flyers makes hemp-derived THC-infused canned cocktails (Old Fashioned, Margarita, Italian Spritz) in 5MG and 10MG doses, sold directly to consumers as an alcohol alternative for social relaxation. The products ship to 45 US states.

1 investor

Folc produces English still rosé wine sourced from Kent, sold directly to consumers as single bottles, cases, and gift sets. It positions itself as an alternative to French Provence rosé in the UK wine market.

1 investor

Hiyo makes organic non-alcoholic "social tonics" — canned functional beverages formulated with adaptogens, nootropics, and botanicals like ashwagandha, L-theanine, and lion's mane — as an alternative to alcohol. The direct-to-consumer drinks are sold to individuals seeking relaxation and mood benefits, available via one-time purchase or subscription.

1 investor

ICONIC makes ready-to-drink protein shakes and protein powders featuring 20g of grass-fed milk protein, zero added sugar, and no artificial sweeteners. The functional nutrition products are lactose-free, gluten-free, soy-free, and Non-GMO Project Verified, aimed at health-conscious consumers.

1 investor

Jimmy's sells cocktail mixers, non-alcoholic beer, and sparkling flavored beverages for at-home drinks and parties. The consumer beverage brand offers products such as martini and margarita mixers, cranberry and malt non-alcoholic beers, and sparkling drinks like mint mojito and ginger ale.

1 investor

Juliet is a direct-to-consumer wine brand that sells award-winning California wine in eco-friendly 1.5L boxed "Eco-Magnum" packaging, each holding the equivalent of two bottles and staying fresh for weeks after opening. Made on California's Central Coast with less than 1g of sugar per serving, it ships to consumers across most U.S. states.

1 investor

Juni is a beverage brand selling ready-to-drink teas and lemonades, including regular and decaf variety packs, sold direct-to-consumer and in retail stores.

1 investor

Local Weather is a functional sports drink formulated with adaptogens, nootropics, electrolytes, vitamins, and only 6g of natural sugar, packaged in recyclable aluminum bottles. It targets active consumers seeking a cleaner, eco-conscious hydration option for physical and mental performance.

1 investor

Mamitas produces canned cocktails, including a tequila-based Espresso Martini (12oz, 8% ABV, non-carbonated). The ready-to-drink beverages are sold in Arizona, California, New York, and Illinois.

1 investor

Open Water is a beverage brand that sells purified water with added electrolytes packaged in recyclable aluminum cans as an alternative to plastic bottles. The company emphasizes sustainability across sourcing, packaging, and carbon offsetting, and offers a direct subscription for recurring deliveries.

1 investor

Petal is an organic sparkling beverage made from botanical essences and extracts, positioned as a non-alcoholic alternative to hard seltzers. The drink is marketed to consumers seeking a sober, refreshing option.

1 investor

Proxies makes non-alcoholic beverages designed as wine alternatives, offering red, white, rosé, and sparkling options sold directly to consumers. Customers can take a quiz to find a match and build a box of six that ships to their door.

1 investor

PureWine makes wine purifier products that remove histamines and sulfites from wine to reduce side effects such as headaches, congestion, and hangovers. Its consumer devices work on all wine types before drinking while retaining tannins and antioxidants.

1 investor

Reed's produces ginger-based beverages, including ginger ales and ginger beers made with real ginger, sold direct to consumers. It operates as a consumer packaged goods brand in the non-alcoholic beverage category.

1 investor

Sipli produces a line of 100% fruit juices that are ultrafiltered using a proprietary process to reduce natural sugar content by roughly 30% compared with leading competitors, without artificial sweeteners or dilution. The consumer beverage products are marketed as a healthier alternative to traditional fruit juices.

1 investor

Spindrift makes sparkling water and non-carbonated iced tea beverages using real squeezed fruit, with no concentrates. Its products, including a new line of iced teas in flavors like peach, blood orange, lemon, and raspberry, are sold as consumer packaged beverages.

1 investor

Tiiga makes plant-based beverages blending organic baobab fruit, coconut water, and prebiotic fiber to support gut health, digestion, and hydration. It sells its caffeine-free drinks directly to consumers through one-time and subscription orders.

1 investor

Tractor makes craft beverages made with organic ingredients, offering tools like a product finder and an organic impact tracker. It sells to consumers and through food service partners.

1 investor

Drinktrade is an online marketplace and subscription service that connects consumers with specialty coffee roasters across the United States. The platform allows customers to discover, purchase, and receive roasted-to-order coffees through personalized recommendations, curated collections, or à la carte shopping.

1 investor

Trail Magic makes iced teas and cocktails infused with Delta-9 THC, using real ingredients and offered in various dose strengths (e.g. 3mg, 5mg). The cannabis beverages are sold direct-to-consumer online, including multipacks and a subscription option.

1 investor

Velvet Hammer makes functional, third-party tested powdered beverage elixirs (such as Elixirs of Serenity, Inner Light, and Hydration) formulated with vitamins, adaptogens, and electrolytes that dissolve into any drink. The fantasy- and romantasy-inspired products are made in the U.S. and marketed directly to consumers who enjoy wellness rituals.

1 investor

Via Carota produces ready-to-pour bottled cocktails designed to be served chilled for entertaining. The brand originated in New York City.

1 investor

Vigie makes premium limoncello, an all-natural lemon liqueur crafted in small batches in California from an Italian family recipe using organic California lemons. The family-owned brand sells its limoncello and a spritz kit directly to consumers for sipping, cocktails, spritzes, and cooking.

1 investor