Ruka
Johannesburg, ZA · 2 known investors
Ruka is a beauty brand that produces scented hair care products combining fragrance with hydrating treatments made with Zambian Mongongo oil and aloe vera. The company offers a collection of lightweight hair perfumes designed as travel-friendly personal care products.
Also known as Ruka Hair
Investors · 2
Company profile
researched Aug 2026Ruka (Ruka Hair) is a hair brand that sells hair extensions and haircare products aimed at customers with curly and coily hair textures. Its extension range spans clip-ins, bundles, wigs, ponytails and braiding hair, while its haircare and styling range includes hair perfumes, wet products and styling tools.
The company markets a proprietary protein-based synthetic fibre branded Synths®2, used in products such as its Braid-it braiding hair in textured straight and bone straight finishes. Ruka also sells scented hair perfumes under names including Joburg Spritz and Dakar Night. Products are sold through the company's own online store, with prices listed in pounds sterling, and the company states its products are also available in Sephora.
Business model
Ruka sells branded hair extensions and haircare products directly to consumers through its own e-commerce site, and also distributes through the retailer Sephora.
Revenue comes from product sales of hair extensions (clip-ins, bundles, wigs, ponytails, braiding hair) and haircare and styling items such as hair perfumes, wet products and tools.
▸Full profile — technology, go-to-market, geography
Technology
The company promotes Synths®2, a protein-based synthetic fibre it describes as the next generation of fibre, used in its braiding hair products.
Go-to-market
Direct-to-consumer online sales via rukahair.com, supported by promotional offers such as a shopping-spree giveaway, alongside retail distribution in Sephora.
Consumers with curly and coily hair textures seeking extensions, wigs, braiding hair and related haircare and styling products.
Geography
Online store pricing is denominated in pounds sterling, and promotions reference both £100 and $100 amounts.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Rukarukahair.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ruka do?
- Ruka is a hair brand selling extensions, wigs, braiding hair and haircare products for curly and coily textures.
- Who are Ruka's investors?
- Ruka's investors include Backed, Samos Investments.
- Where is Ruka headquartered?
- Ruka is headquartered in Johannesburg, ZA.