Direct to Consumer Startups

NaturAll Club makes frozen beauty products in the consumer beauty category.

2 investors

Neocutis develops skincare and anti-aging formulations that use growth factors and proprietary peptides along with supporting ingredients aimed at collagen building. Products are sold through physicians, with a finder tool to locate a consultation.

2 investors

NEST New York sells home and personal fragrance products, including scented candles and related items featuring blended notes such as wild plum, cinnamon, and cashmere wood. It markets these fragrance products directly to consumers.

2 investors

Nester sells a 6.2L glass air fryer that uses a borosilicate glass bowl and a carbon crystal heating element for air frying, grilling, baking and tandoor cooking without PTFE, PFAS or non-stick coatings. The appliance is sold direct to consumers in India with doorstep delivery.

2 investors

Neudeskin produces skincare products, including overnight face masks formulated with protein-rich milk and active skincare ingredients designed to hydrate and nourish skin. The brand targets consumers seeking premium, all-skin-type skincare solutions.

2 investors

Nike is a sportswear and athletic equipment company that provides product recommendations and styling advice to help customers find and use Nike gear for sports and fitness activities.

2 investors

Nimbi sells a refillable body shave set for women, consisting of an aluminium handle, a glazed ceramic stand, and a 5-blade bio-cartridge made from Swedish steel and compostable biomaterial. The brand offers the razors direct to consumers via subscription with recurring refill cartridge deliveries, with a focus on reducing plastic and microplastic waste.

2 investors

NIRA develops at-home laser devices for skincare that deliver professional-grade results without pain or downtime, using patented semiconductor laser technology originally developed for dermatological clinics. The company manufactures its FDA-cleared devices in the USA and targets consumers seeking accessible professional skincare treatments.

2 investors

Nori manufactures a handheld garment steamer designed for efficient wrinkle removal with features like rapid heating, anti-spit technology, and optional vacuum mode. The product is marketed as a consumer home appliance for clothing care.

2 investors

Norms is a direct-to-consumer personal care brand offering clinically proven, discreet hemorrhoid relief products—including medicated wipes, spray, and cream—paired with educational content to destigmatize embarrassing health issues. It serves consumers seeking approachable, easy-to-use treatments for common bodily conditions, starting with hemorrhoids.

2 investors

Nothing Bundt Cakes is a specialty cake bakery chain with over 840 locations across the United States, offering custom Bundt cakes in multiple flavors with various sizes and designs. The company serves consumers seeking premium desserts for celebrations and gifting occasions.

2 investors

NOTO Botanics produces plant-based skincare products, including moisturizers formulated with natural ingredients like hyaluronic acid, marula oil, and blue tansy. The company targets consumers seeking non-toxic, vegan, and environmentally conscious beauty and personal care solutions.

2 investors

nu3 is an ecommerce platform selling nutritional and dietary products, including BEAVITA branded meal replacement shakes designed for weight management.

2 investors

Nutrafol makes physician-formulated hair growth supplements (nutraceuticals) sold direct-to-consumer, with formulas tailored to men and women at different life stages such as postpartum and menopause. The brand markets itself as dermatologist-recommended and backs its products with clinical studies targeting root causes of hair thinning like hormones, stress, and nutrition.

2 investors

Nutrigene produces personalized liquid supplements formulated from a customer's health data and a metabolic assessment, aiming to address nutrition-related health issues. It sells directly to consumers seeking tailored nutrition for specific health goals.

2 investors

NUU is a Brazilian food brand that makes snack products using real ingredients such as cheese, milk, eggs, and cassava. The company positions itself around regenerative practices and carbon-neutral, positive-impact production.

2 investors

Nuudii System designs an alternative to traditional bras — a lightweight first-layer garment intended to give women a natural shape and a braless feel. The direct-to-consumer women's apparel brand focuses on body acceptance and physical and emotional well-being.

2 investors

NYDJ is a women's apparel brand that designs and sells jeans, tops, footwear, and other clothing featuring proprietary fit technologies. The company focuses on comfortable and flattering garments for women of all shapes and sizes.

2 investors

Nyla is a headless ecommerce platform that enables no-code design and management for online storefronts. It emphasizes performance optimization, brand consistency through centralized design systems, and seamless integration with existing backends.

2 investors

Nylah's Naturals makes natural, non-toxic haircare products formulated with plant-based, science-backed ingredients for afro-textured hair and sensitive scalps. The brand combines clinical input with ingredient-focused products aimed at consumers seeking gentle hair and scalp care.

2 investors

Oat Haus produces granola and granola butter products sold directly to consumers through an e-commerce store and in physical retail locations.

2 investors

OATSIDE makes oat milk in flavors including Barista Blend, Chocolate, Caffè Latte, Matcha, Chocolate Malt, and Caramel Macchiato. The company sells plant-based dairy alternative beverages to consumers.

2 investors

Oberlo provides free tools and resources for entrepreneurs to start and grow ecommerce businesses through dropshipping. The platform helps small business owners launch online stores and manage their operations.

2 investors

Oddli is a fashion brand selling women's apparel and accessories, including tops, bottoms, swimwear, cardigans, and bags, sold directly to consumers online. It also runs a members' Club offering early product access, exclusive pieces, and behind-the-scenes content, alongside in-person events and pop-ups.

2 investors