🦊/Companies

NOTO

10 known investors

Find your way into NOTO

2 people in our graph share verified history with the NOTO team — schools, employers, funds. One of them is your warm intro.

NOTO Botanics produces plant-based skincare products, including moisturizers formulated with natural ingredients like hyaluronic acid, marula oil, and blue tansy. The company targets consumers seeking non-toxic, vegan, and environmentally conscious beauty and personal care solutions.

Founders & leadership

GN
GLORIA NOTOinFounderShe previously worked as a makeup artist and beauty contributor for publications including Refinery29 and Vogue, and served as Editor in Chief of The Work Magazine.

Investors · 10

Also in the syndicate · 5

Equentis Angel FundleadJITORockstud CapitalWhite Whale PartnersWhite Whale Ventureslead

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 5

by search overlap
Ulta Salon Cosmetics Fragrance681 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Allure620 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Today487 shared keywordsTODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.
Elle392 shared keywordsHearst Magazines operates a portfolio of fashion, lifestyle, food, home, health, and wellness media brands. The company offers advertising solutions across digital, social, video, print, OTT, and experiential platforms.
Dermstore367 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.

Companies competing with NOTO for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does NOTO do?
NOTO Botanics produces plant-based skincare products, including moisturizers formulated with natural ingredients like hyaluronic acid, marula oil, and blue tansy. The company targets consumers seeking non-toxic, vegan, and environmentally conscious beauty and personal care solutions.
Who founded NOTO?
NOTO was founded by GLORIA NOTO.
Who are NOTO's investors?
NOTO's investors include Verity Venture Partners, Rainmatter, Signal Ventures, Titan Capital, WEH Ventures.