Direct to Consumer Startups

Pela offers the Lomi 3 Smart Waste System, a countertop appliance that breaks down household food scraps to reduce waste volume and eliminate kitchen odors and pests. It is a consumer home hardware product for managing food waste.

2 investors

Perfekto is a direct-to-consumer platform that delivers "imperfect" fresh produce—fruits and vegetables rejected for cosmetic or production reasons—directly from farms to customers' homes in Mexico. The service reduces food waste while offering consumers cheaper prices and fresher products while supporting farmers.

2 investors

Pet Krewe sells pet food products for cats and dogs, including purées, minced wet food, and freeze-dried treats. The company positions its offerings as nutrient-focused formulas at affordable prices.

2 investors

PetHub provides QR-code and GPS-enabled pet ID tags paired with a digital profile that stores a pet's records and connects lost pets to their owners through scans and a 24/7 hotline. The service targets pet owners, offering lost pet recovery tools, emergency contacts, and expert pet care resources.

2 investors

Petit Pli makes children's clothing designed to expand and grow with a child over time, using materials such as ripstop breathable fabric. The products are direct-to-consumer childrenswear marketed with a focus on reducing waste from outgrown clothes.

2 investors

Phase Eight is a womenswear fashion retailer offering dresses, tops, jumpsuits, shoes, bags, and accessories, including occasion, petite, and holiday collections. The company sells its clothing directly to consumers online.

2 investors

Poppi is a consumer beverage brand that makes prebiotic sodas in flavors such as Strawberry Lemon, Wild Berry, Cherry Limeade, Orange, and Root Beer, marketed as low-sugar alternatives to traditional soda. The drinks are sold direct to consumers and in retail stores.

2 investors

PopUp Bagels bakes fresh, whole bagels served hot and sold by the box through drop-style releases, along with specialty cream cheese "schmears" developed with brands and chefs. Founded in Westport, Connecticut, the company has expanded nationally across the US.

2 investors

PostPilot is a direct mail marketing platform for ecommerce brands that integrates with Shopify and other apps to trigger and manage postcard campaigns using existing store and customer data. It targets Shopify merchants and ecommerce marketers looking to combine direct mail with channels like email and SMS.

2 investors

PrettyLitter is a veterinarian-developed cat litter with color-changing crystals that monitor a cat's urine pH and detect signs of illness while controlling odor. It is sold direct to cat owners through flexible subscription plans or one-time purchases.

2 investors

Print Syndicate is an online store selling original apparel and merchandise designs, including exclusive collaborations tied to specific communities, cultures, and lifestyles. It offers products organized by brands, categories, and niche interests for consumers.

2 investors

Prosoria sells an over-the-counter daily psoriasis treatment system for the whole body, along with a turmeric supplement marketed to support skin, hair, nails, and joints. The products are direct-to-consumer skincare offerings targeting people managing psoriasis symptoms.

2 investors

Pura makes smart home fragrance diffusers paired with an app that lets users schedule, automate, and adjust scent intensity. It offers a marketplace of over 300 premium fragrances from partner brands for use at home or on the go.

2 investors

Puresport sells performance nutrition products for athletes and active individuals, including high-sodium electrolyte sachets, energy gels, creatine, and running performance wear. Its flagship Ultra Electrolytes formula provides sodium, potassium, magnesium, and calcium to support hydration and endurance during exercise, sold direct to consumers in the UK.

2 investors

Rael sells skincare products, including a two-step Blemish Recovery Mask that pairs a Microcrystal-activated serum with a gauze-to-gel Cica Exosome sheet mask to support skin renewal and hydration. The company offers a range of face masks with cycle-synced options and formulas targeting hydration, brightening, clarifying, and recovery.

2 investors

Realm Foods makes packaged snack food marketed as "real food," with attributes including non-GMO, kosher, gluten-free, dairy-free, and no seed oil. It sells crunchy snacks in the consumer packaged food category.

2 investors

Reelfruit produces dried fruit and nut snacks, such as dried pineapple, dried mango, coconut chips, and fruit-and-nut mixes, made from tropical fruits grown in West Africa. It sells these packaged snack products directly to consumers.

2 investors

Remedy is a skincare brand whose Copper Peptide Complex Advanced Firming Serum uses pure GHK-Cu (copper tripeptide) alongside a peptide complex, hyaluronic and polyglutamic acids, ectoin, and allantoin to support firmness, hydration, and skin barrier repair. The product is positioned for consumers seeking anti-aging and barrier-strengthening facial care.

2 investors

ReserveBar is an e-commerce platform for rare, luxury, and ultra-premium spirits, champagnes, and wines, serving consumers who shop for self-consumption, collecting, and gifting. Operating as a technology platform with software, data, and distribution capabilities, it delivers curated products to homes across the United States.

2 investors

Zigzag is an online clothing retailer offering women's apparel including tops, dresses, t-shirts, and blazers, with a focus on colorful and work-wear styles. It sells directly to consumers through its e-commerce site.

2 investors

Revival Tea Company sells loose-leaf and packaged teas online, including black teas, green teas, herbal teas, and chai. It offers direct-to-consumer purchases with a subscription option.

2 investors

Revolin Sports sells pickleball paddles and offers a quiz to help players choose a paddle suited to their playstyle. It also provides custom or branded paddles for brand collaborations, corporate gifts, and events.

2 investors

Rivalz makes better-for-you snacks aimed at consumers seeking healthier, nutritious alternatives to conventional high-salt, high-fat, high-carb snack foods. The company positions its products in the healthy snack food category.

2 investors

Rob's makes flavored popcorn sold directly to consumers in varieties such as original, truffle, and Indian spice mix, along with branded merchandise. It is a consumer food/snack brand selling online.

2 investors