Direct to Consumer Startups

SANSCEUTICALS offers skincare and haircare products, including curated kits and accessories, sold directly to consumers through its online store. The brand emphasizes ingredients and sustainability, and provides options such as gift cards, subscriptions, and corporate gifts.

1 investor

Santevia manufactures a countertop water filtration system that filters contaminants and adds back essential minerals for consumer home use. The Glass Water System combines filtration and mineralization in a hand-crafted glass and bamboo design.

1 investor

Santo de Piedra produces mezcal spirits for retail consumers. The company offers collections of mezcal products for general public purchase.

1 investor

Sapsucker makes sparkling water naturally sweetened with organic Canadian maple sap, available in seven flavors. The beverage is sold direct to consumers through the company's online shop.

1 investor

Sarelly is a Mexican cosmetics brand that sells makeup products such as its Lip Combo BUCHÓN, a set including a lip liner, lipstick, and highlighter formulated for Latin skin tones. Its product line also covers eyeshadow palettes, mascara, and eye makeup kits sold direct to consumers.

1 investor

Save The Duck is a fashion/apparel company that offers digital product passports for its garments, enabling customers to access verified information about product origins and care instructions. The company supports circular economy practices through partnerships for resale and donation programs.

1 investor

Savotta produces military and tactical gear including field tents, tent stoves, backpacks, plate carriers, pouches, and ballistic panels. The Finnish brand serves military, tactical, and outdoor users with rugged equipment.

1 investor

Saxx Underwear designs and sells men's underwear engineered with technologies to reduce chafing, prevent rolling, and manage moisture for comfort and performance.

1 investor

Sayless Spritz produces low-calorie, gluten-free ready-to-drink cocktails blending wine with sparkling water, marketed toward health-conscious consumers. The company operates in the beverage category and ships across multiple U.S. states.

1 investor

Scandy's is a Swedish-style candy brand selling pick-and-mix sweets (such as Sweet Escape Mix and Licorice Lovers Mix) to consumers in Asia. It operates retail stores in Kuala Lumpur, Malaysia, and sells its candy products online.

1 investor

Scarlet Fire is a small-batch hot sauce brand selling a medium-heat sauce made from Fresno, habanero, and Thai chili peppers with non-GMO, gluten-free, vegan ingredients and no added sugar or preservatives. It sells its sauce and branded merchandise such as trucker hats directly to consumers online.

1 investor

Scenic Made makes small-batch artisanal baked goods—such as chocolate chip cookies, snickerdoodles, and caramels—assembled into care packages that customers can send as gifts for birthdays, holidays, and other occasions. It bakes to order and donates $2 from every care package to organizations addressing food insecurity.

1 investor

ScentGod runs a monthly subscription that delivers a 31-day supply of designer and niche perfumes to customers starting at $20.90 per month, with a quiz-based recommendation tool that suggests fragrances by taste, occasion, season, and mood. It offers a catalog of over 400 perfumes as an affordable alternative to buying full retail bottles.

1 investor

Schesir produces natural pet food for cats and dogs, including wet food and kibble made with animal proteins, taurine, vitamins and minerals. Its recipes are formulated by veterinary nutritionists using natural ingredients to meet pets' nutritional needs.

1 investor

Schplendid makes sofas built with natural materials such as goose down and feather fillings, hand-tied springs, and no plastics or man-made foams, sold directly to consumers at low prices with free delivery and a 50-day returns window. It positions its products as durable, comfortable, and environmentally friendly alternatives to conventional sofas.

1 investor

Scooter's Coffee operates a chain of drive-thru coffeehouses specializing in premium specialty coffee drinks served quickly. The company serves consumers seeking convenient, high-quality coffee beverages.

1 investor

The Scottish Bee Company produces pure Scottish honey, including an award-winning heather honey harvested from Scottish moors, sold direct to consumers alongside recipes and a podcast. It positions itself as a sustainable, provenance-focused British food producer.

1 investor

Scratch makes dog food, including fresher-made kibble using human-grade Australian animal protein, along with small-batch natural treats, accessories and toys sold direct to consumers online. The company focuses on gut health and ingredient transparency, with in-house veterinary and nutrition support, and serves dog owners in Australia.

1 investor

Screen Skinz makes personalized and officially licensed tempered glass screen protectors whose designs are visible when the phone is off and disappear when it's on. Aimed at consumers, the brand sells custom and licensed phone screen protectors and gained visibility through an appearance on Shark Tank.

1 investor

Scrubsy makes a foam-based kitchen cleaner designed for Indian kitchens, marketed as India's first such product for dissolving oil and grease stains on stoves, chimneys, sinks, and countertops. The cleaner is sold as an antibacterial, food-safe, non-toxic spray for household kitchen cleaning.

1 investor

Sea to Summit designs and manufactures outdoor adventure gear including equipment for climbing, trekking, and camping. The company serves outdoor enthusiasts and adventurers globally, with a focus on lightweight, durable equipment tested in remote environments.

1 investor

Seaesta Surf is a children's apparel brand that produces organic cotton t-shirts and swimwear designed for young surfers and outdoor enthusiasts. The company focuses on earth-conscious manufacturing using sustainable materials and low-impact production practices.

1 investor

SEATOPIA sells lab-tested, third-party-verified seafood direct to consumers, including salmon roe caviar and other fresh and frozen fish, with a focus on purity, low mercury, and marine omega-3 nutrient content. Products are offered via one-time purchase or monthly subscription, with sustainably farmed caviar sourced from Yarra Valley, Victoria, Australia.

1 investor

SeaWoof makes eco-friendly dog collars and leashes produced from recycled ocean plastic using a zero-waste, circular supply chain. It sells sustainable pet accessories directly to dog owners seeking alternatives to single-use plastic products.

1 investor