Scrubsy

Scrubsy is an Indian direct-to-consumer home cleaning brand operated by BoldChem Science Pvt Ltd, based in Gurugram/Delhi-NCR. It sells foam-based cleaning products for kitchens, bathrooms, footwear and general multi-surface use. The core usage pattern is spray, wait roughly 20-30 seconds, then wipe: the company states its thick foam clings to vertical and hard-to-reach surfaces and breaks down grease and stains so that heavy scrubbing is not required.

The catalogue listed on the company website includes a foam-based kitchen cleaner and disinfectant (Rs. 499, from Rs. 599), a Magic Foam all-purpose cleaner (Rs. 599, from Rs. 1,199), an all-in-1 bathroom cleaner sold as a 400ml + 400ml pack (Rs. 499), and a foam-based footwear cleaner supplied with a cleaning brush in a pack of two (Rs. 599). Product pages describe the formulations as 99.9% antibacterial, food-safe and toxin-free, usable on leather, tiles, plastic and stainless steel, and claim one can delivers over 200 cleans and lasts about 3x longer than conventional sprays. Packaging information names Aaditya Creations in New Delhi as manufacturer and BoldChem Science Pvt Ltd, Sector 14 Gurgaon, as the marketer, with country of origin India and a 12-month best-before period.

The company positions itself around in-house R&D, formulation and manufacturing rather than white-labelling, and says it applies AI analysis of customer reviews to identify recurring cleaning problems that feed into new product development and iterations. Following its seed round it plans to expand manufacturing capacity and enter adjacent categories including car cleaners and laundry care.

Founding story

Scrubsy was founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin, who built the brand around the view that home care deserves the level of product innovation seen in beauty, food and personal care, and around owning the process from formulation through manufacturing.

Business model

Consumer packaged goods sold direct to households: Scrubsy manufactures and markets branded foam cleaners through its own e-commerce site and third-party marketplaces, with promotional mechanics such as buy-one-get-one offers, free shipping, cash on delivery and 14-day refunds.

Revenue comes from one-off product sales of consumer cleaning sprays priced between roughly Rs. 499 and Rs. 599 per unit on the company's website, plus sales through Amazon and Flipkart.

Traction

Website claims more than 100,000 households served and a 4.8 average rating. Press reports state the company acquired more than 500,000 customers within eight months of launch, recorded 100% year-on-year revenue growth, has been EBITDA-positive since inception, and targets over Rs. 100 crore in annual recurring revenue by FY28.

Latest developments

In August 2026 Scrubsy announced a ₹27 crore (about $3 million) seed round led by V3 Ventures, with plans to broaden its portfolio into car cleaners, laundry care and further all-purpose home cleaning products, and to scale manufacturing.