ScentGod

ScentGod (ScentGod Pty Ltd) operates a perfume subscription service in Australia. Subscribers pay a flat monthly fee to receive a month's supply of a chosen designer or niche fragrance, decanted into a travel-friendly carry case available in four colours, with free shipping across Australia. The catalogue spans more than 400 fragrances from brands including Dior, Versace, Dolce & Gabbana, Jean Paul Gaultier, Mugler, Paco Rabanne, Valentino, Maison Margiela, Lancome, Montale, Lattafa and Afnan, organised by occasion categories such as party, casual, office and date.

Beyond the core subscription, the company sells discovery sets containing eight popular fragrances, personalised perfume, scented candles, a perfume booster, accessories and apparel. Onboarding runs through a ScentFinder quiz that recommends scents by notes, alongside a tool for finding perfumes similar to ones a customer already likes; subscribers then queue and swap selections month to month. ScentGod states that all fragrances it sources and sells are 100% authentic.

Business model

Direct-to-consumer subscription commerce: recurring monthly fees for a decanted supply of a selected fragrance delivered to the customer's door, supplemented by one-off e-commerce sales of discovery sets, personalised perfume, candles, accessories and apparel, and a referral program.

Recurring monthly subscription revenue, quoted on the site at $22.9 per month for an 8ml supply, positioned against an average retail bottle price of about $150, plus one-time product sales.

Traction

The site reports ratings of 4.8 stars on both Google and ProductReview and publishes numerous customer testimonials from repeat subscribers across multiple Australian states.