Direct to Consumer Startups

Schplendid makes sofas built with natural materials such as goose down and feather fillings, hand-tied springs, and no plastics or man-made foams, sold directly to consumers at low prices with free delivery and a 50-day returns window. It positions its products as durable, comfortable, and environmentally friendly alternatives to conventional sofas.

1 investor

Scooter's Coffee operates a chain of drive-thru coffeehouses specializing in premium specialty coffee drinks served quickly. The company serves consumers seeking convenient, high-quality coffee beverages.

1 investor

Scratch makes dog food, including fresher-made kibble using human-grade Australian animal protein, along with small-batch natural treats, accessories and toys sold direct to consumers online. The company focuses on gut health and ingredient transparency, with in-house veterinary and nutrition support, and serves dog owners in Australia.

1 investor

Scrubsy sells a foam-based multi-surface cleaner that is sprayed on, left for 30 seconds, then wiped clean. The consumer cleaning product is marketed to households in India.

1 investor

Sea to Summit designs and manufactures outdoor adventure gear including equipment for climbing, trekking, and camping. The company serves outdoor enthusiasts and adventurers globally, with a focus on lightweight, durable equipment tested in remote environments.

1 investor

Seaesta Surf is a children's apparel brand that produces organic cotton t-shirts and swimwear designed for young surfers and outdoor enthusiasts. The company focuses on earth-conscious manufacturing using sustainable materials and low-impact production practices.

1 investor

SEATOPIA sells lab-tested, third-party-verified seafood direct to consumers, including salmon roe caviar and other fresh and frozen fish, with a focus on purity, low mercury, and marine omega-3 nutrient content. Products are offered via one-time purchase or monthly subscription, with sustainably farmed caviar sourced from Yarra Valley, Victoria, Australia.

1 investor

SECTION 35 is a fashion brand that creates apparel and accessories blending Indigenous heritage with contemporary design. The company serves customers interested in Indigenous-led fashion and storytelling through retail and collaborative collections.

1 investor

Secured offers a membership service providing market insights and community connections for collectors and investors in sneakers, NFTs, sports cards, and other collectibles.

1 investor

SeekWell is the parent company of 1-800 Contacts and Luna, offering contact lenses, glasses, and optical telehealth to consumers, along with a B2B vision care solution for retailers, brands, and doctors. It operates as a vision care retailer and telehealth provider.

1 investor

Kyari sells self-watering FRP (fiberglass) planters, indoor plants, and plant-care accessories such as water meters and watering globes, marketed through a direct-to-consumer online store. The product line targets home consumers seeking decorative, low-maintenance greenery for indoor and outdoor spaces.

1 investor

SellerX is a brand builder that acquires and scales consumer products sold on marketplaces like Amazon into omnichannel brands across multiple geographies. The company operates a portfolio of over 20 brands with presence in Europe, Asia, and North America.

1 investor

Eatsens produces roasted mealworms as an edible insect protein product, marketed as a sustainable alternative to conventional meat with significantly lower environmental impact.

1 investor

Colorfil makes air filters with a patented color-shift technology that captures and neutralizes odors, dander, dust, and amine-based compounds, changing color to indicate when the filter is working. Originally developed to protect astronauts and spacecraft, the products are marketed to pet owners for cleaner home air.

1 investor

Serious Pig makes a range of natural-ingredient pub snacks, including snacking cheese and gift hampers, sold direct to consumers and via wholesale accounts to retailers. The UK company is community owned by roughly 4,000 shareholders and offers subscription snack boxes.

1 investor

ServeScape is an online marketplace and landscaping services provider that delivers locally-sourced plants and offers professional installation, hardscape construction, and landscape design services. The company serves homeowners and landscaping professionals across its delivery service area.

1 investor

E-commerce retailer specializing in canvas prints and wall art, including custom sizing options and handmade oil paintings with gallery-wrapped framing.

1 investor

SEVENTY ONE Gin is a premium gin brand emphasizing a wood-and-botanical blend, positioned as a luxury spirit. The product was conceived by Mert Alas.

1 investor

Shani Darden Skin Care is a skincare brand offering products such as retinol serums, acid peels, and facial sculpting devices for consumers. The line was developed by esthetician Shani Darden and is sold directly to shoppers.

1 investor

Shaz and Kiks produces nutrient-rich hair care products formulated with Ayurvedic herbs and botanicals to support scalp health and hair growth. The company focuses on responsible sourcing and sustainable production practices.

1 investor

Sheep Inc. designs and sells merino wool knitwear, including hoodies and t-shirts, emphasizing durability, natural performance properties, and regenerative sourcing. The company targets consumers seeking long-lasting, sustainable clothing alternatives to fast fashion.

1 investor

Sheertex manufactures luxury rip-resistant shaping tights designed for compression and support. The company produces and fulfills orders from its Montreal factory.

1 investor

Gnara (formerly SheFly) creates outdoor apparel designed specifically to make nature exploration more accessible and comfortable for people of all genders, with particular focus on addressing practical challenges faced by women adventurers. The company develops inclusive clothing solutions that enable safer and more confident outdoor experiences.

1 investor

SHEIN Group is a global fashion and lifestyle retailer that operates an on-demand production model to sell apparel and related products online. It manages a portfolio of consumer fashion brands and runs sustainability and social impact initiatives.

1 investor