Direct to Consumer Startups

Hyperwear designs weighted fitness gear including adjustable weighted vests, workout sandbags, and ruck packs for strength training, rucking, running, and low-impact resistance training. Products use CORDURA fabrics, PFAS-free construction, and rust-resistant steel weights for consumer fitness and healthy-aging use cases.

1 investor

Hyperlite Mountain Gear designs and sells lightweight backpacking and outdoor gear, including backpacks, stuff sack pillows, and packing accessories made with Dyneema composite materials. Its products are aimed at hikers and backpackers.

1 investor

"I and love and you" offers pet food products, including a red meat medley dry dog kibble made with ingredients such as beef, bison, and probiotics. The company sells consumer pet nutrition products directly to pet owners.

1 investor

MAD Foods produces ready-to-drink coffee beverages made with premium coffee and oats, with no added sugars or artificial ingredients, packaged in recyclable aluminium cans. The company targets health-conscious consumers seeking convenient, sustainable coffee drinks.

1 investor

ICANIWILL is an e-commerce brand selling sportswear and activewear for men and women, offering clothing in a range of colors through its online store. The site is presented in Swedish.

1 investor

Ice Shaker makes insulated stainless steel protein shaker bottles and drinkware featuring a patented noise-free agitator and leak-proof twist-on lid. It sells direct to consumers, including officially licensed NFL and Marvel collections, and was featured on Shark Tank.

1 investor

Ice Cream Cookie Co. sells ready-to-serve ice cream products and sandwiches for consumer retail and events.

1 investor

ICU Eyewear sells consumer sleep and relaxation products, including a white noise machine that offers multiple sound settings and light modes to aid sleep, concentration, and relaxation. The products are sold directly to consumers through the company's online store.

1 investor

IDEAL OF SWEDEN sells phone cases, bags, and mobile accessories such as screen protectors, phone rings, holders, wristlets, phone straps, and card holders for popular phone models. Many products feature magnetic or MagSafe compatibility, marketed directly to consumers with an emphasis on design and functionality.

1 investor

Projo makes a ready-to-drink coffee beverage that combines organic caffeine, 25 grams of grass-fed collagen protein, and coffee-fruit polyphenols in each can. The product is positioned as a performance-oriented, functional coffee drink for consumers seeking energy and protein.

1 investor

Igloo manufactures coolers and outdoor storage products for consumers, with a heritage in durable, practical design spanning from 1947 to the present. The company produces coolers in various styles and materials, including innovations in plastic and recycled-material construction.

1 investor

IGNAE produces a regenerating body oil containing botanical actives and oils designed for skin hydration, collagen stimulation, and repair. The product targets consumers seeking premium skincare solutions for body care.

1 investor

Egnis is a South Korean consumer brand company that develops and sells a range of health-focused food, beverage, supplement, snack, and beauty products through its own direct-to-consumer channels. It also operates in-house and third-party logistics and develops packaging technology such as a resealable can lid.

1 investor

Ikuntji Artists sells custom gift vouchers that can be redeemed for art and related offerings online or at their art centre.

1 investor

Image Skincare manufactures and sells skincare products including serums, moisturizers, and sunscreens for anti-aging and skin protection. The brand targets consumers experiencing visible signs of aging and environmental skin damage.

1 investor

Imaginary Ventures is a venture capital firm founded by seasoned consumer entrepreneurs and investors that focuses on identifying and scaling early-stage consumer and retail brands globally.

1 investor

Imlak'esh Organics is a consumer brand that sells superfood products sourced in partnership with indigenous farmers. It markets its foods directly to health-conscious consumers.

1 investor

ImmunoBlocks produces nutritional gummy supplement products containing protein, sold directly to consumers through e-commerce.

1 investor

Imparfaite is an online fashion retailer selling curated clothing, selected objects, and designer pieces, and offers an e-gift card that customers can send by email with a chosen amount. It operates a referral program giving new customers and referrers discount credit.

1 investor

In House makes made-to-order and bespoke wardrobe essentials for women, produced at its atelier from sustainable and regenerative materials. It operates on a made-to-order model with limited inventory and offers personalized appointments at its NYC studio.

1 investor

In The Swim sells pool and patio storage solutions, including trash hideaways, storage cubes, furniture covers, fire pit covers, pool caddies, and towel racks for outdoor spaces.

1 investor

In Your Shoe is an e-commerce fashion retailer selling boho-inspired clothing like crochet sets for women, with operations based in Egypt and global shipping capabilities.

1 investor

IncNut operates content-driven, customized e-commerce consumer brands, including the parenting website MomJunction and the personalized skincare and Ayurvedic hair care lines SkinKraft and Vedix. The company combines content, technology, and direct-to-consumer marketing to sell customized beauty and personal care products, primarily in India.

1 investor

INCLUD is a children's lifestyle brand offering clothing, accessories, toys, and everyday essentials designed around how kids express themselves. It positions its products as items for daily life, from outfits and backpacks to toys and lunch boxes.

1 investor