Direct to Consumer Startups

Shinola produces watches, including the Runabout model, which serves as both a refined accessory and casual timepiece. The company designs timepieces marketed as fine jewelry-inspired consumer products.

1 investor

Shiok Burger is a Southeast Asian fast-casual burger chain that blends Asian flavors with freshly baked buns, operating in Singapore with plans to expand across the region. The brand targets young consumers (65% aged 18–35) with halal-certified menu items including signature offerings like black pepper crab and spicy mala chicken burgers.

1 investor

Shnuggle makes the Bobbin' Buoy, a floating digital thermometer designed to measure and display water temperature for baby baths. The device automatically activates in water and uses colour-coded light indicators to help parents ensure water is at safe temperatures.

1 investor

Shoes For Crews designs and sells slip-resistant protective footwear for workers in construction, food service, healthcare, hospitality, and related industries. The company has partnered with major footwear brands and serves 150,000+ companies globally with its proprietary non-slip outsole technology.

1 investor

Atorie sells leather handbags directly to consumers, including a pebbled-leather bowling bag made from Italian cowhide with a lambskin-lined interior. The company positions its products as a lower-priced alternative to other luxury brands.

1 investor

Brand Collective builds and scales consumer brands for the Philippine e-commerce market, focusing on affordable, trustworthy products with strong design and quality. The company aims to make world-class brands accessible to Filipino households through digital platforms.

1 investor

An e-commerce retailer selling fitness equipment and home gym products including treadmills, steppers, and exercise machines.

1 investor

IF/THEN sells The Callisto, a slip-on comfort shoe featuring no-tie elasticized laces, knit uppers, and memory foam insoles designed for all-day versatile wear. It is a direct-to-consumer footwear brand.

1 investor

ShopJourney sells the Journey Air Elite Max, an ultra-lightweight carbon fiber power chair designed for individuals with mobility challenges. The chair features dual lithium batteries for extended range, FAA compliance for air travel, and a 330 lb weight capacity.

1 investor

Moment designs and sells mobile camera lenses and mounting systems that attach to smartphones to expand photographic capabilities. The company serves mobile photographers and creators seeking professional-grade optics for phone-based content creation.

1 investor

ShopPoint is a cashback and rewards platform that allows customers to earn rewards and exclusive offers when shopping at linked stores, whether online or in-store, using e-payment and receipt tracking.

1 investor

RE/DONE is a luxury denim brand founded in 2014 that creates limited-edition designs by upcycling vintage materials and repurposing heritage American brands. The company focuses on circular fashion and sustainable production practices for consumers seeking individuality in the denim market.

1 investor

Shoptiques is an online marketplace connecting independent fashion boutiques with customers seeking curated, one-of-a-kind merchandise. Orders are packed and shipped directly from individual boutiques rather than centralized warehouses.

1 investor

Short Story designs and sells clothing made specifically for petite women, with sizes tailored to women 5'4" and under. The company was founded by petite women to address the lack of well-fitting fashion options for the petite market in the United States.

1 investor

Shoutfit developed a social network platform centered on clothing, and previously experimented with a clothing search engine.

1 investor

Shyft sells plant-based nutrition and wellness supplements including pea and brown rice protein isolate, fermented yeast protein, and electrolyte hydration products, and offers online nutrition consultations. Its physical products are sold across India while its consultation services are available globally.

1 investor

Sid's Farm is a direct-to-consumer dairy brand that produces and delivers milk and dairy products such as curd, paneer, ghee, and butter, with an emphasis on quality assurance and testing. Founded in 2016 and operating across cities including Hyderabad, Bengaluru, Pune, and Vijayawada, it serves households in India.

1 investor

Side by Side makes all-natural, whole-food dog food and treats — including freeze-dried diets, toppers, stews, and treats — formulated using Eastern Food Therapy to match each dog's individual nutritional needs. Products are made in small batches in the USA, with no synthetic or artificial additives, and the company offers a "Balance Indicator" tool that recommends recipes based on a photo of a dog's tongue.

1 investor

SIDIA is a fragrance brand that creates named scents based on emotional states rather than ingredients, positioning fragrances as extensions of personal identity. The company serves consumers seeking intimate, architecturally refined fragrances positioned as personal signatures.

1 investor

Sid Mashburn designs and sells menswear, including jackets, trousers, and jeans, with customization options for fit and fabrics. The company operates physical retail locations and offers styling services alongside its products.

1 investor

Siegelman Stable is a clothing retailer that produces branded apparel including hoodies and other garments, often featuring licensed sports properties like the New York Yankees.

1 investor

Siempre Tequila produces a line of 100% agave tequilas — including blanco, reposado, añejo, and limited high-proof releases — made in Jalisco, Mexico, and sold direct to consumers. The brand emphasizes additive-free, small-batch spirits aged in oak barrels for tequila enthusiasts.

1 investor

Sienna Naturals makes clean, plant-based haircare products formulated for people with textured hair, including coily, curly, color-treated, and protective styles. Its dermatologist-tested formulas use natural ingredients and a proprietary Rooted Technology to support scalp and hair health.

1 investor

Siete Foods is a Mexican-American food brand that makes and sells grain-free and better-for-you packaged foods inspired by family recipes. It offers its products to consumers and builds community spaces around its brand.

1 investor