/Companies

House of LR&C

Seattle, US · Founded 2020 · 2 known investors

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Good Man Brand sells menswear including tees, hoodies, pants, shorts, sneakers, loafers, and accessories, made from materials such as organic cotton jersey. The company operates a direct-to-consumer apparel and footwear ecommerce store and is B Corp certified.

Founders & leadership

House of LR&C was founded in 2020 by Ciara Wilson, Russell Wilson, and Christine Day.

CW
Ciara WilsonCo-founder
RW
Russell WilsonCo-founderRussell Wilson is Director of House of LR&C, a fashion company that produces menswear and accessories including organic cotton apparel and footwear sold direct-to-consumer and certified as a B Corp. Wilson founded West2East Empire, a brand management company, in 2014, and has since developed several ventures including Why Not You Foundation, Why Not You Productions with his wife Ciara, and Limitless Minds, a business coaching firm.
CD
Christine DayCo-founder
MSMonica Stevenson
Monica StevensonExecutiveMonica Stevenson is a visiting lecturer at the Inns of Court College of Advocacy and door tenant at 25 Bedford Row Chambers. She practiced criminal law for twenty years before teaching, and holds a master's degree in Public International Law; she has also contributed to legal publications and co-authored chapters on human rights and abuse of process.
NRNancy Richardson
Nancy RichardsonExecutiveNancy Richardson is Executive Officer of House of LR&C, which operates a direct-to-consumer menswear and footwear ecommerce store selling organic cotton and other materials, and is B Corp certified. She has held roles at both large established brands and early-stage startups.
SP
Scott PickettExecutive

Board

MR
Mark RodgersBoard director

Investors · 2

Reported raises · per SEC filings

Form D private placements

$16.7M disclosed across 3 rounds · 2020–2022

▶$15.3MraisedApr 2022 · 21 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Christine DayExecutive Officer, Director
  • David AdelmanDirector
  • Ciara WilsonDirector
  • Mark RodgersDirector
  • Russell WilsonDirector
  • Greg WilliamsDirector
Offering amount
$22.3M
Amount sold
$15.3M
First sale
Apr 2022
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$350KraisedMay 2021 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Monica StevensonExecutive Officer
  • Ciara WilsonDirector
  • Russell WilsonDirector
  • Nancy RichardsonExecutive Officer
  • Scott PickettExecutive Officer
  • Christine DayExecutive Officer, Director
  • Mark RodgersDirector
Offering amount
$1M
Amount sold
$350K
First sale
May 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.1MraisedNov 2020 · 5 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • NANCY RICHARDSONExecutive Officer
  • RUSSELL WILSONDirector
  • CIARA WILSONDirector
  • MARK RODGERSDirector
  • SCOTT PICKETTExecutive Officer
  • CHRISTINE DAYExecutive Officer, Director
Offering amount
$2.8M
Amount sold
$1.1M
First sale
Oct 2020
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does House of LR&C do?
Good Man Brand sells menswear including tees, hoodies, pants, shorts, sneakers, loafers, and accessories, made from materials such as organic cotton jersey. The company operates a direct-to-consumer apparel and footwear ecommerce store and is B Corp certified.
Who founded House of LR&C?
House of LR&C was founded by Ciara Wilson, Russell Wilson, Christine Day in 2020.
Who are House of LR&C's investors?
House of LR&C's investors include Darco Capital, Lightspeed Venture Partners.
How much funding has House of LR&C raised?
House of LR&C has disclosed $16.7M raised across 3 rounds.
Where is House of LR&C headquartered?
House of LR&C is headquartered in Seattle, US.