Consumer Startups

LEP (株式会社LEP) develops applications based on its proprietary bioluminescent protein technology to illuminate homes and cities, pursuing agriculture, exhibition, and energy business lines. The company is based in Osaka, Japan.

1 investor

LOIVE operates a chain of fitness and wellness studios across Japan, including hot yoga (loIve), surf fitness (Surf Fit), pilates, gym (REDY'S GYM), and stretch (NOBEE STRETCH) brands, alongside an HR business. The company runs 236 locations serving about 82,000 members and is listed on the Tokyo Stock Exchange Growth market.

1 investor

LUNDATTE is a conditioning wear brand offering high-waist boxer shorts designed to keep the abdomen warm without tight compression or slipping. Its domestically manufactured products target runners, business professionals, and others focused on performance and physical conditioning.

1 investor

MASHU operates a chain of nine full-service beauty salons in Osaka, Japan, offering hair styling, makeup, nails, facial esthetics, and eyelash extensions. It bases its services on a proprietary "suit-matching" method that assesses each client's skin tone, bone structure, eye color, hair, and scalp to recommend personalized styles.

1 investor

MEAL FORWARD operates a "MEAL as a Service" (MaaS) model spanning e-commerce sales of curated meat and food products, its own Craft Wagyu Selection beef brand, restaurant support (wholesale supply and foodtech hardware rental), overseas expansion of Japanese food and food technology, and food consulting. The company also pursues regional revitalization by branding and producing local food products, and is based in Japan.

1 investor

AgeWell Japan operates Motto Mate, a service that dispatches vetted young partners to seniors' homes to help with daily-life tasks such as smartphone and internet setup, shopping errands, accompanying outings, document preparation, and conversation. Aimed at independent-living seniors in Japan, it focuses on improving quality of life rather than nursing or medical care.

1 investor

Minto produces content across manga, animation, drama, and character properties, working with creators to deliver emotionally engaging entertainment. The company handles production, advertising products, merchandise operations, and system development, expanding from Japan to international markets.

1 investor

Nagisa is an IT conglomerate company that creates systems and talent to bridge ideas and implementation across various sectors, aiming to generate innovation and improve society. The company operates primarily in the fan technology sector and develops business ecosystems across multiple domains.

1 investor

Japanese company that builds consumer mobile products, including tonton, an app that lets users earn pocket money while studying English vocabulary, and a social media operation service focused on street interviews.

1 investor

NewOrder operates casual dining and drinking establishments in Japan, including udon noodle shops and izakaya-style bars. The company runs locations such as Kamakiriu Udon and Ponsuke, catering to food and beverage consumers.

1 investor

NEWSTA operates the "Famicare" brand, providing information sites, a Q&A community app, a support-service search platform, and brand solutions for families raising children with illnesses or disabilities in Japan. The company connects these families with peers, experts, and businesses, focusing on diversity and inclusion around pregnancy, childbirth, and childcare.

1 investor

Ookami develops digital platforms and services to broaden sports engagement and accessibility globally, positioning sports as a unifying medium that connects diverse communities and athletes. The company operates sports-focused digital products including live match broadcasting, team management applications, and out-of-home media.

1 investor

otta provides IoT-based safety monitoring (mimamori) services designed to track and watch over children and elderly people. The company aims to make monitoring services a social infrastructure with an affordable pricing model, serving households and communities in Japan.

1 investor

RiceWine is a Japanese sake venture behind the "HINEMOS" brand, which recommends different sake by time of day to make sake simpler and more approachable for both enthusiasts and newcomers. The company brews its own sake, has won international awards, and is expanding domestically and into Asian markets including China and Taiwan.

1 investor

SAZO is a shopping forwarding service that allows Japanese customers to purchase Korean e-commerce products by submitting URLs, handling payment, international shipping, and customs clearance. The service eliminates the need for customers to register accounts on Korean sites or navigate payment barriers.

1 investor

Siremo builds AI-powered consumer products focused on social connection and character IP, including an autonomous AI VTuber and a role-play social game. The company operates in AI media and gaming for global audiences.

1 investor

Tokyo Base operates select shop and fashion brand businesses, running multiple retail concepts including STUDIOUS, UNITED TOKYO, PUBLIC TOKYO, and others across Japan and international markets. The company creates and distributes Japanese fashion brands globally through physical storefronts and aims to promote "Made in Japan" fashion products worldwide.

1 investor

Tashinam manufactures premium kitchen knives, primarily petty knives, produced by master craftspeople in Seki, Gifu Prefecture. The company markets its knives to home cooks and gift-buyers based on superior sharpness, ease of maintenance using corrosion-resistant stainless steel, and claimed improvements to food flavor through precise cutting.

1 investor

UNIVRS develops and operates VR content that enables users to experience immersive virtual worlds with complete freedom over their appearance, location, and actions. The company creates VR experiences where users can become their ideal self or "HERO" through virtual embodiment.

1 investor

Village Inc creates experiential spaces across Japan that leverage natural environments and offer immersive, non-routine experiences to visitors. The company supports regional industries and promotes alternative work styles through its branded VILLAGE spaces.

1 investor

Waqoo is a Japanese company operating in regenerative medicine and consumer brand development, focused on health and wellness products and services. It is publicly listed on the Tokyo Stock Exchange Growth Market (securities code 4937).

1 investor

Pricey (プライシー) is a shopping assistant app that tracks products on a user's watchlist and sends notifications when prices drop or items are restocked. It offers price comparison across more than 50 e-commerce sites and price history charts to help consumers decide when to buy.

1 investor

ZEAL operates a boxing fitness business offering classes and experiences for beginners and fitness enthusiasts. The company provides a welcoming environment for boxing training and fitness activities.

1 investor

BRUNO is a Japanese lifestyle and consumer appliance brand that designs and sells kitchen gadgets, household appliances, and travel accessories. The company operates retail locations across Japan and internationally, with recent expansion into Europe.

1 investor