Consumer Startups

Mimir Quiz is a free-to-play trivia game built on blockchain technology, where players earn Mimir Tokens by competing in livestreamed knock-out tournaments and 1-vs-1 matches. It offers a Play-To-Win mode in which players stake tokens for larger prize pools, with tournaments broadcast from Stockholm, Sweden.

1 investor

Mimitika sells a self-tanning face cream that gradually develops a natural-looking tan without sun exposure, formulated with naturally derived DHA, sesame oil, and annatto oil. The skincare/beauty product suits all skin tones and is designed for daily use as a day cream.

1 investor

Mina Storm designs and sells women's clothing, including the NOBRADRESS® line of bandeau dresses with built-in support so no bra is needed. Its garments are made in Portugal using Lenzing EcoVero™ fibers sourced from sustainably managed forests.

1 investor

Minacolor (株式会社ミナカラ) operates an online health service in Japan that provides information about over-the-counter medicines and self-medication, drawing on data from the Self-Medication Database Center. It also offers information about medical institutions to consumers.

1 investor

MINDD is a company that designs wireless bras using a patented knit-zone technology that replaces underwires with engineered zones for support, breathability, and compression. It targets D+ breasted women, offering fit-flexible bras meant to accommodate daily, monthly, and life-stage changes in breast size.

1 investor

Mindful Awards is an awards program that recognizes innovation in the consumer-packaged goods industry, highlighting achievements in sustainable packaging, food and beverage, health and wellness, household innovations, and personal care products.

1 investor

Mindhoney produces nootropic supplements in capsule form combining functional mushrooms, adaptogenic herbs, and natural compounds to enhance cognitive function, energy, and focus for high achievers and fitness enthusiasts. The products are manufactured in the USA and marketed toward individuals seeking improved productivity and mental clarity.

1 investor

Mindos (Second Me) builds AI digital twins that learn from a person's notes, voice recordings, and ideas to reflect their personality, voice, and thinking, which can then be shared to interact with others. It offers an open-source project (Second Me) and integrates with agent products such as WorkBuddy, Codex, and Claude Code.

1 investor

Mine Iyakuhin operates the MineDrug drugstore and Mine Pharmacy retail chains, selling pharmaceutical and drugstore products through stores in Tokyo and neighboring prefectures. The company runs a network of retail pharmacies and drugstores in the Tokyo metropolitan area.

1 investor

Minerva is a family-owned UK retailer selling fabrics (including deadstock and exclusive print-on-demand collections), sewing patterns, dressmaking kits, and haberdashery for home sewists, dressmakers, and textile enthusiasts. It offers online shopping with UK and international shipping, its own exclusive and collaborative pattern ranges, and an in-person store in Darwen, Lancashire.</parameter> <parameter name="hq_city">Darwen

1 investor

Mingle makes seasonings and spice blends made without added refined sugar, high sodium, cheap fillers, refined vegetable oils, or preservatives. The consumer food brand sells its products directly to home cooks seeking healthier flavoring alternatives.

1 investor

MiniBrew makes the CRAFT Gen 3, an automated all-in-one home brewing appliance that lets consumers brew 6-litre batches of beer, kombucha, cider, and seltzer from recipe kits, with app-guided steps and a Smart Keg for fermenting and serving. It pairs the machine with a subscription service and an online portal of 20,000+ community recipes for home brewers of all skill levels.

1 investor

Miniclip develops, publishes, and distributes multiplayer mobile games, reaching a monthly audience of over 400 million players worldwide. The company operates in the digital games industry with global distribution.

1 investor

MinieMoney is a banking and financial literacy app for teenagers and kids, letting them save, spend, and manage money with parental guidance. It aims to build financial awareness and money skills from an early age, with banking services provided through a partnership with VFD Bank.

1 investor

MiniPay is a stablecoin wallet built on the Celo blockchain that lets users send, swap, and spend USDT, USDC, and cUSD using only a phone number, with conversion to and from local currencies via card, mobile money, or bank transfer. It targets consumers making cross-border and everyday payments, with usage concentrated in African markets such as Nigeria and Uganda.

1 investor

MINISO is a global lifestyle retailer that sells products themed around popular intellectual properties and characters, including offerings across consumer goods and merchandise categories.

1 investor

Ministry of Supply designs performance workwear using engineered fabrics with phase-change materials, moisture-wicking fibers, and wrinkle-recovering, machine-washable weaves. Founded at MIT, the company makes professional apparel such as blazers, pants, polos, and tees intended to combine office dress with activewear mechanics.

1 investor

Mini Studio creates personalized animated films for children, letting kids become the star of stories developed by child-development specialists and produced frame by frame by animators, musicians, and filmmakers. The company targets children and families in the media and entertainment space.

1 investor

Mini Studio makes personalised animated films for children in which the child becomes the star of the story, produced frame by frame by animators, musicians, and filmmakers. The films are developed with input from child-development specialists and aimed at kids and families.

1 investor

Miniswap is a marketplace for buying, selling, and trading miniatures for tabletop wargaming, built with integrated payments, shipping, and community protections. It serves wargaming hobbyists seeking a safer, simpler alternative to eBay, Facebook groups, and Reddit forums.

1 investor

Minit Games is a mobile app (iOS and Android) offering a feed of short-form, instantly playable HTML5 games called "Minits" that users discover, play, and share, earning XP and achievements. It is also an open platform where creators can build games with any HTML5-compatible engine or AI tool and publish them, with a Creator Fund that rewards popular games.

1 investor

MINNA was a home goods brand, known for its Portals Collection of textiles and housewares. The company has closed after 12 years of operation.

1 investor

Minnow manufactures food lockers for multi-unit residential and commercial buildings that allow tenants to receive meal deliveries securely in designated pods. The Q Series is the standard model designed to accommodate both hot and cold ready-to-eat food with 24/7 monitoring, expiration notifications, and integrated software for building administrators.

1 investor

Minor Figures produces plant-based oat milk beverages, including everyday and barista-focused formulations fortified with vitamins and minerals. The products are designed for use in cereals, tea, milkshakes, smoothies, and specialty coffee applications.

1 investor