SureBright

SureBright operates an embedded product protection platform that lets merchants in the United States and Canada offer extended warranties, accidental damage coverage, shipping protection and whole-system warranties to their customers. Merchants integrate through ready-to-install apps or APIs across major e-commerce and POS platforms including Shopify, BigCommerce and Lightspeed, as well as through marketplaces, in-store point of sale, telesales, email/SMS and product registration flows. The company states that onboarding takes about 10 minutes and requires no coding, tech or maintenance effort from the merchant.

SureBright assumes the financial risk and handles claims, customer support, technology and compliance on the merchant's behalf. Coverage spans more than 60 product categories, from consumer electronics to lawn mowers. Merchants receive a share of revenue on every policy sold; the company positions this as incremental revenue at zero cost or risk to the merchant, alongside claimed increases in average order value and conversion. A separate consumer-facing customer portal allows end customers to view extended and shipping warranties, file claims and manage policy details across the stores they shop from.

The company describes its platform as generative-AI powered: LLM-based product qualification is used to match products to coverage and pricing automatically as merchant inventory changes, which the company says allows support for unlimited SKUs. Additional platform features include a customizable purchase-flow UI matched to merchant branding, geo-fenced coverage across North America or selected regions, a unified merchant dashboard and 24/7 support with a dedicated account manager.

Founding story

SureBright was founded by Manish Chauhan (CEO) and Sanket Munjal (CTO), who first worked together at Samsung Research Institute about 14 years before the company's YC launch. Chauhan holds an MMath in computer science from the University of Waterloo and an MBA from INSEAD, previously worked at Amazon and ApplyBoard building products handling over 180 billion requests per day and contributing to $100M+ ARR, and serves on the board of the InsurTech Association. Munjal led engineering at insurance marketplace PolicyBazaar, which went public, and previously worked at Philips and Samsung. The founders identified that warranty and insurance distribution in e-commerce had changed little and set out to automate policy matching and pricing using generative AI.

Business model

SureBright distributes product protection policies through merchants' own sales channels and shares policy revenue with the merchant, positioning the offering as zero-cost and zero-risk to the merchant because SureBright carries the financial risk and operates claims, support, technology and compliance. The company also serves as an infrastructure provider to insurance companies, warranty management companies, other insurtechs and firms in the consumer purchase journey such as buy-now-pay-later providers, describing the ambition of becoming a Stripe-like layer for embedded e-commerce insurance products.

Revenue is generated from the sale of protection plans (extended warranty, accidental damage, shipping protection and whole-system warranty), with a margin share paid to the merchant on each policy sold. The company states merchants can improve their bottom line by up to 12% through warranty margin share.

Traction

Company materials report 500+ brands, an average warranty conversion rate of 20.2% (range 10-64%), coverage across 60+ product categories, $10B in merchant revenue recovered, and over 5 million consumers viewing SureBright warranty offers each month. Merchant testimonials cite attachment rates of roughly 25% and 40-50%. The Y Combinator profile lists a team size of 35.

Latest developments

The company's leadership page lists a broader executive team including Rick Albuck as Chief Growth Officer, Keith Kranepool as VP of Strategic Partnerships and Andy Carr as Director of Business Development. Product scope has expanded beyond extended warranties to accidental damage coverage, shipping protection and whole-system warranties for custom installation setups, and a consumer-facing customer portal for policy management and claims. A partnership with Sennheiser brings warranty coverage and shipping insurance to its US and Canadian customers. The company is hiring for AI engineering (agentic systems) and customer support roles in India and publishes consumer-education content on smart-device reliability.