SureBright
YC S24New Delhi, IN · Founded 2022 · 35 employees · Hiring · 6 known investors
SureBright provides product protection insurance solutions that merchants embed directly into their customer checkout experience. The company handles underwriting, claims, and customer support, enabling merchants to earn incremental revenue while building customer trust.
Also known as SureBright Technologies, Inc. · Surebright
Founders & leadership· Y Combinator alumni (S24)
SureBright was founded in 2022 by Manish Chauhan, Sanket Munjal, and Manish C.
Investors · 6
Company profile
researched Aug 2026SureBright operates an embedded product protection platform that lets merchants in the United States and Canada offer extended warranties, accidental damage coverage, shipping protection and whole-system warranties to their customers. Merchants integrate through ready-to-install apps or APIs across major e-commerce and POS platforms including Shopify, BigCommerce and Lightspeed, as well as through marketplaces, in-store point of sale, telesales, email/SMS and product registration flows. The company states that onboarding takes about 10 minutes and requires no coding, tech or maintenance effort from the merchant.
SureBright assumes the financial risk and handles claims, customer support, technology and compliance on the merchant's behalf. Coverage spans more than 60 product categories, from consumer electronics to lawn mowers. Merchants receive a share of revenue on every policy sold; the company positions this as incremental revenue at zero cost or risk to the merchant, alongside claimed increases in average order value and conversion. A separate consumer-facing customer portal allows end customers to view extended and shipping warranties, file claims and manage policy details across the stores they shop from.
The company describes its platform as generative-AI powered: LLM-based product qualification is used to match products to coverage and pricing automatically as merchant inventory changes, which the company says allows support for unlimited SKUs. Additional platform features include a customizable purchase-flow UI matched to merchant branding, geo-fenced coverage across North America or selected regions, a unified merchant dashboard and 24/7 support with a dedicated account manager.
Founding story
SureBright was founded by Manish Chauhan (CEO) and Sanket Munjal (CTO), who first worked together at Samsung Research Institute about 14 years before the company's YC launch. Chauhan holds an MMath in computer science from the University of Waterloo and an MBA from INSEAD, previously worked at Amazon and ApplyBoard building products handling over 180 billion requests per day and contributing to $100M+ ARR, and serves on the board of the InsurTech Association. Munjal led engineering at insurance marketplace PolicyBazaar, which went public, and previously worked at Philips and Samsung. The founders identified that warranty and insurance distribution in e-commerce had changed little and set out to automate policy matching and pricing using generative AI.
Business model
SureBright distributes product protection policies through merchants' own sales channels and shares policy revenue with the merchant, positioning the offering as zero-cost and zero-risk to the merchant because SureBright carries the financial risk and operates claims, support, technology and compliance. The company also serves as an infrastructure provider to insurance companies, warranty management companies, other insurtechs and firms in the consumer purchase journey such as buy-now-pay-later providers, describing the ambition of becoming a Stripe-like layer for embedded e-commerce insurance products.
Revenue is generated from the sale of protection plans (extended warranty, accidental damage, shipping protection and whole-system warranty), with a margin share paid to the merchant on each policy sold. The company states merchants can improve their bottom line by up to 12% through warranty margin share.
Traction
Company materials report 500+ brands, an average warranty conversion rate of 20.2% (range 10-64%), coverage across 60+ product categories, $10B in merchant revenue recovered, and over 5 million consumers viewing SureBright warranty offers each month. Merchant testimonials cite attachment rates of roughly 25% and 40-50%. The Y Combinator profile lists a team size of 35.
Latest developments
The company's leadership page lists a broader executive team including Rick Albuck as Chief Growth Officer, Keith Kranepool as VP of Strategic Partnerships and Andy Carr as Director of Business Development. Product scope has expanded beyond extended warranties to accidental damage coverage, shipping protection and whole-system warranties for custom installation setups, and a consumer-facing customer portal for policy management and claims. A partnership with Sennheiser brings warranty coverage and shipping insurance to its US and Canadian customers. The company is hiring for AI engineering (agentic systems) and customer support roles in India and publishes consumer-education content on smart-device reliability.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
SureBright describes itself as offering an AppleCare-like warranty program for any retailer and claims the top position among warranty apps on Shopify for attachment rates and partner satisfaction, with more than 500 brands using the platform. The company frames the addressable opportunity for automated warranty qualification and pricing as more than $50B.
The company emphasizes rapid, no-code onboarding (about 10 minutes versus integration projects it describes as taking six months to a year with traditional insurers), elimination of recurring engineering and operations work, AI-driven coverage and pricing across unlimited SKUs, merchant-branded purchase flows, geo-fenced coverage options, and warranty conversion rates it reports at around 20% on average.
Technology
The platform uses generative AI/LLMs for automated product qualification, mapping SKUs to appropriate coverage and pricing and updating as inventory changes, which the company says removes the need for manual plan mapping at scale. Distribution is via pre-built apps for more than 10 e-commerce and POS platforms (including Shopify, BigCommerce and Lightspeed) and flexible APIs supporting websites, marketplaces, in-store POS, telesales and marketing channels. Supporting components include a merchant dashboard with real-time sales reporting and a customer portal with one-time-code or magic-link authentication for policy management and claims filing.
Go-to-market
SureBright sells through platform app marketplaces and direct merchant onboarding, using demo scheduling and onboarding specialists, and lists itself as an app on Shopify. It also expands through partnerships with brands, dealer networks, marketplaces, insurers and BNPL/checkout companies that embed its warranty offers into existing consumer purchase journeys.
E-commerce and omnichannel merchants of varying size in the United States and Canada, described as ranging from roughly $0.5M to $1B in sales, plus marketplaces, insurance companies, warranty management companies, other insurtechs, and technology firms in the consumer purchase journey such as buy-now-pay-later and checkout providers. Named merchants and partners include Sennheiser, Zildjian, Magnum Bikes, Blackstone, WalkingPad, BlackboxMyCar, DMEsuperstore, Strictli, Wamatech, Furnish 4 Less and Yotobike.
Geography
Coverage is offered to merchants and consumers across the United States and Canada, with geo-fencing to select regions within North America. The company lists a US address in New York City and a Canadian address in Toronto, is headquartered per its YC profile in New Delhi, India, and recruits for roles in Gurugram and Delhi, India.
History
Founded in 2022, SureBright initially targeted smaller merchants with under $100M in sales and, within three to four months of going live, began attracting larger merchants and then insurance companies using the platform for their own customers, which prompted a repositioning toward embedded insurance infrastructure. The company participated in Y Combinator's Summer 2024 batch, with Brad Flora as primary partner, and launched publicly via a YC company launch post describing its 10-minute warranty program setup.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with SureBright for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsSennheiser partnered with SureBright to offer enhanced warranty coverage options and shipping insurance to its U.S. and Canadian customers.
SureBright operates a consumer-facing customer portal where end customers can view extended and shipping warranties, file claims and manage policy details, using one-time-code or magic-link sign-in.
SureBright was part of Y Combinator's Summer 2024 batch, with Brad Flora as primary partner, and published a YC launch post introducing its 10-minute embedded warranty program for merchants.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- SureBrightsurebright.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SureBright do?
- SureBright is an embedded warranty and product protection platform that e-commerce and retail merchants add at checkout.
- Who founded SureBright?
- SureBright was founded by Manish Chauhan, Sanket Munjal, Manish C in 2022.
- Who are SureBright's investors?
- SureBright's investors include InsurTech, MPG Fund, Neer Venture Partners, Panache Ventures, Y Combinator, Motivate Venture Capital.
- Where is SureBright headquartered?
- SureBright is headquartered in New Delhi, IN.