/Companies

Thread

acquired by Marks & SpencerYC S12

London, GB · Founded 2012 · 92 employees · 11 known investors

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Thread was an AI-powered personal styling service that combined artificial intelligence with expert stylists to provide clothing recommendations for men and women. The company has ceased trading after being acquired by Marks & Spencer in 2024.

Founders & leadership· Y Combinator alumni (S12)

Thread was founded in 2012 by Kieran O'Neill and Ben Phillips.

KOKieran O'Neill
Kieran O'NeillCEO & Co-Founder (Acquired by M&S)2012–2022Kieran O'Neill is the founder and CEO of Thread, an AI-powered personal styling service acquired by Marks & Spencer in 2024. He previously built and sold a video sharing site he started as a teenager and a gaming social app, and has interests spanning product design, artificial intelligence, and growth and distribution.30 Under 30 2016
BPBen Phillips
Ben PhillipsCo-founder & CTO2012–2022Ben Phillips was CTO and co-founder of Thread, an AI-powered personal styling service backed by Y Combinator, before the company was acquired by Marks & Spencer in 2022. Previously, he was CTO and co-founder of Playfire, a gaming social network that reached 1.5 million users before its acquisition in 2012.
IR
Ian RosenbergerFounder
LK
Lee KimballFounder
MA
Mark AlayevFounder
ML
Matt LinnFounder
IHIan Hogarth
Ian HogarthInvestor \u0026 AdvisorPartner at Plural
BK
Ben KucsanFounder, Head of Designformer
WDWill Dinkel
Will DinkelFounder at Nova
BPBryan Pirtle
Bryan PirtleFounder at Nova

Investors · 11

Funding

SEC filings, press & company announcements

$48.5M disclosed across 2 rounds · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

3 people who came through Thread went on to found or lead other companies.

Related companies · 7

EsquireEsquire is a men's lifestyle and culture publication covering fashion, style, entertainment, relationships, politics, and product recommendations. It publishes articles, digital issues, and a daily newsletter for a general consumer audience.
DepictDepict builds a merchandising platform for brand-led e-commerce that enables brands to curate and control product discovery experiences online using AI, similar to the control they have in physical retail stores.
Jack ArcherJack Archer is a men's apparel brand that designs and sells durable, travel-focused clothing built for everyday wear. The company specializes in premium-quality basics with practical features like four-way stretch and machine-washable construction at accessible price points.
FetchrFetchr operates a mobile shopping application that curates and purchases clothing selections tailored to individual users' preferences with minimal user effort.
GqGQ is a global men's fashion and lifestyle media brand that publishes award-winning journalism, photography, and cultural commentary across print, digital, video, and social platforms. The publication serves culturally curious, globally aware consumers interested in fashion, style, grooming, wellness, and culture across 21 markets and six continents.
Hype and ViceHype and Vice creates college-branded apparel designed for women that combines fashion with university merchandise. The company serves female college students seeking stylish alternatives to traditional oversized or poorly-fitting collegiate clothing.
StyleUpA live sports streaming platform offering HD-quality broadcasts of football matches including Turkish Super Lig, European leagues, and Champions League.

Companies working in the same space as Thread.

Legal entities · 1

corporate structure
Thread, Inc.

Companies House · registry record

View on Companies House ↗
Registered name
THREAD LIMITED
Company number
04981446
Status
Active
Company type
Private limited company
Incorporated
2 Dec 2003
Registered office
Three Counties House, 18a Victoria Street, Dunstable, Bedfordshire, LU6 3BA
Nature of business (SIC)
99999 — Dormant Company
Accounts
last made up to 31 Dec 2025 · next due 30 Sept 2027
Confirmation statement
last made up to 30 Nov 2025 · next due 14 Dec 2026

Current officers · 3

  • Donna Louisa Sibley — secretary, appointed 24 Feb 2004
  • Donna Louisa Sibley — director, appointed 2 Dec 2003
  • Anthony James Smith — director, appointed 2 Dec 2003

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Thread do?
Thread was an AI-powered personal styling service that combined artificial intelligence with expert stylists to provide clothing recommendations for men and women. The company has ceased trading after being acquired by Marks & Spencer in 2024.
Who founded Thread?
Thread was founded by Kieran O'Neill, Ben Phillips in 2012.
Who are Thread's investors?
Thread's investors include Balderton Capital, Beringea, Y Combinator, Draper Triangle, First Row Partners, Forward Partners, H&M CO:LAB, Headline and 3 more.
How much funding has Thread raised?
Thread has disclosed $48.5M raised across 2 rounds.
Where is Thread headquartered?
Thread is headquartered in London, GB.