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Extend
Founded 2019 · 300 employees on LinkedIn · 10 known investors
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Extend provides product protection plans that merchants offer shoppers at checkout to cover product failures and accidental damage such as drops, breaks, and spills, handling repairs or replacements with online claims support. It integrates via APIs and commerce platforms like Shopify and BigCommerce to help retailers add incremental revenue and customer loyalty.
Also known as Extend, Inc.
Founders & leadership
Extend was founded in 2019 by Woodrow Levin and Joe Moss.
Investors · 10
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How we know: GreatPoint Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
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Also in the syndicate · 1
Company profile
researched Aug 2026Extend offers merchants a unified platform for post-purchase and shopper-experience operations, spanning four product areas: shopper intelligence, delivery, returns and product protection. Product protection covers accidental damage and product failure through warranties sold alongside a merchant's goods, while delivery covers order tracking, shipping protection and claim resolution, and returns covers behavior-based return and exchange policies together with fraud management.
The shopper intelligence layer personalizes perks and policies using signals drawn from shopper behavior and order data, including return history, account age, payment methods, membership status, login location, claim history and frequency, order value, carrier and destination scans, coupon usage, billing and shipping addresses, and fraud-risk indicators. Merchants use these signals to differentiate treatment of individual shoppers, for example granting free returns to low-risk, high-value customers.
Extend positions the platform around four merchant outcomes: boosting customer loyalty, improving margins, driving operational efficiency and acquiring new customers. It markets to a broad range of retail categories including apparel, beauty, furniture, fine jewelry and mattresses, and supports self-service online claim filing for shoppers alongside merchant and customer support channels.
Business model
Extend sells its platform to merchants, who embed protection plans, shipping protection and returns/exchange programs into their checkout and post-purchase flows. Merchants are told they can earn incremental revenue from a portion of protection plan sales, while Extend administers claims and resolution.
Protection and shipping protection plans are sold to shoppers at or after checkout, with merchants receiving a share of protection plan sales.
Traction
The company publishes merchant case studies reporting a 120% conversion rate increase at Monster Transmission, a doubled protection plan attach rate at Resident after switching from a prior provider, and a 6% purchase conversion rate increase plus $100K in shipping protection sales in six months at Glamnetic. Platform-level figures cited include a 5% incremental revenue uplift, 61% average lift in customer lifetime value and 46% higher average order value.
▸Full profile — market position, technology, go-to-market
Market position
Extend competes in the embedded product protection and post-purchase commerce software space, marketing itself as an end-to-end alternative to standalone warranty, shipping protection and returns tools.
Extend combines product protection, shipping protection, returns/exchanges and shopper analytics in one platform rather than as separate point solutions, and uses per-shopper behavioral signals to vary policies and perks; it cites merchants switching to it from other product protection providers.
Technology
A unified platform combining embedded protection and shipping protection offers, automated and self-service claim resolution, order tracking, dynamic behavior-based return and exchange policies, and a shopper analytics layer that scores fraud risk and lifetime value from purchase, return, claim, payment and shipment-scan data.
Go-to-market
Direct sales via demo requests, supported by platform integrations with Shopify and BigCommerce, developer-facing documentation, a partner program and a service provider network. Marketing assets include case studies, articles and a marketing toolkit for merchants.
Online and omnichannel retailers across categories such as apparel, beauty, furniture, fine jewelry and mattresses; named merchant examples include Monster Transmission, Resident and Glamnetic.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Extend went on to found or lead other companies.
▸Research sources · 1
primary sources listed
- Extendextend.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Extend do?
- Extend runs a commerce platform combining product protection, shipping protection, returns and shopper intelligence for merchants.
- Who founded Extend?
- Extend was founded by Woodrow Levin, Joe Moss in 2019.
- Who are Extend's investors?
- Extend's investors include Graph Ventures, GreatPoint Ventures, Launchpad Capital, SoftBank Vision Fund, B Capital, Commerce Ventures, FinTech Collective, Innovation Endeavors and 1 more.