/Companies

Upsie

Techstars '17

Burnsville, US · Founded 2014 · Delaware corporation · 6 employees on LinkedIn · 10 known investors

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Upsie offers consumer protection plans for devices, positioned as an alternative to plans sold by retailers and manufacturers, with lower prices, transparent coverage terms, and 24/7 claims service. The company serves individual consumers with device repair coverage.

Founders & leadership

Upsie was founded in 2014 by Clarence Bethea.

CBClarence Bethea
Clarence BetheaFounder & Executive ChairmanClarence Bethea founded and scaled Upsie, an insurtech company offering device protection plans, which was acquired after raising over $30 million in venture capital. He subsequently worked in venture capital and now advises founders on fundraising and business strategy.
WWill
WillCEO
KKatie
KatieVP of Customer Experience
CChad
ChadVP Growth Marketing
JJame
JameVP of Engineering
RRob
RobVP of Repair Operations
DB
David BaerNamed on SEC filing

Board

RB
Ryan BrosharBoard director
BBBrett Brohl
Brett BrohlBoard directorManaging Partner at Bread And Butter Ventures, Llc

Investors · 10

Also in the syndicate · 2

Syndicate FundTechstars Ventures

Funding

SEC filings, press & company announcements

$2.1M disclosed across 1 of 3 rounds · 2018–2021

▶$2.1MraisedFeb 2018 · 24 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Clarence BetheaExecutive Officer, Director, Promoter
  • David BaerDirector
  • Ryan BrosharDirector
  • Brett BrohlDirector
Offering amount
$2.1M
Amount sold
$2.1M
First sale
Jan 2018
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 6

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MulberryMulberry provides product protection and shopping assurance coverage for online purchases, offering unlimited claims with no deductibles or fees to consumers.
AlienVaultAT&T is a telecommunications provider offering wireless mobile plans, smartphones, and related connectivity services to consumers. It sells devices such as the Samsung Galaxy line alongside mobile phone plans and switching offers.
AKKOAKKO provides phone and electronics insurance with coverage plans starting at $5 per month, offering cash-based claims and repair reimbursement options. The company serves budget-conscious consumers seeking affordable mobile device protection.
SquareTradeAllstate Protection Plans (formerly SquareTrade) provides extended warranty and protection plans for consumer electronics, appliances, and furniture. The company focuses on delivering innovative protection products paired with customer-centric service.
DigitalDigital Trends is a consumer technology media outlet that publishes news, reviews, and buying guides covering gadgets, electronics, software, AI, automobiles, and entertainment. It serves general consumers looking for product recommendations and coverage of tech industry developments.

Companies working in the same space as Upsie.

In the news

Frequently asked questions

What does Upsie do?
Upsie offers consumer protection plans for devices, positioned as an alternative to plans sold by retailers and manufacturers, with lower prices, transparent coverage terms, and 24/7 claims service. The company serves individual consumers with device repair coverage.
Who founded Upsie?
Upsie was founded by Clarence Bethea in 2014.
Who are Upsie's investors?
Upsie's investors include Backstage Capital, Bread And Butter Ventures, Llc, Matchstick Ventures, Techstars, Equity Alliance, Geodesic Capital, M25, True Ventures.
How much funding has Upsie raised?
Upsie has disclosed $2.1M raised across 1 of its 3 known rounds.
Where is Upsie headquartered?
Upsie is headquartered in Burnsville, US.