Upsie
Techstars '17Burnsville, US · Founded 2014 · Delaware corporation · 6 employees on LinkedIn · 6 known investors
Upsie offers consumer protection plans for devices, positioned as an alternative to plans sold by retailers and manufacturers, with lower prices, transparent coverage terms, and 24/7 claims service. The company serves individual consumers with device repair coverage.
Founders & leadership
Upsie was founded in 2014 by Clarence Bethea.
CB
Clarence BetheainFounder & Executive Chairman
W
WillCEO
K
KatieVP of Customer Experience
C
ChadVP Growth Marketing
J
JameVP of Engineering
R
RobVP of Repair Operations
DB
David BaerNamed on SEC filing
Board
RB
Ryan BrosharBoard director
BB
Investors · 6
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Reported raises · per SEC filings
Form D private placements$2.1M disclosed across 1 round · 2018
▶$2.1MraisedFeb 2018 · 24 investors · Other TechnologyRule 506(b)
▶$2.1MraisedFeb 2018 · 24 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Clarence BetheaExecutive Officer, Director, Promoter
- David BaerDirector
- Ryan BrosharDirector
- Brett BrohlDirector
- Offering amount
- $2.1M
- Amount sold
- $2.1M
- First sale
- Jan 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlap
Insurify1081 shared keywordsInsurify operates an online insurance-comparison marketplace that pulls real-time, personalized quotes from 120-plus insurers (including GEICO, Allstate, and Progressive) for auto, home, renters, and pet insurance, letting shoppers compare policies and buy online or with a licensed agent. Its AI-powered tools include a policy-upload feature, and it also offers Insurify Car, a liability-only auto policy with weekly installment payments; the company is a licensed agency in all 50 U.S. states.
Mulberry1062 shared keywordsMulberry provides product protection and shopping assurance coverage for online purchases, offering unlimited claims with no deductibles or fees to consumers.
AlienVault989 shared keywordsAT&T is a telecommunications provider offering wireless mobile plans, smartphones, and related connectivity services to consumers. It sells devices such as the Samsung Galaxy line alongside mobile phone plans and switching offers.
AKKO935 shared keywordsAKKO provides phone and electronics insurance with coverage plans starting at $5 per month, offering cash-based claims and repair reimbursement options. The company serves budget-conscious consumers seeking affordable mobile device protection.
Digital865 shared keywordsDigital Trends is a consumer technology media outlet that publishes news, reviews, and buying guides covering gadgets, electronics, software, AI, automobiles, and entertainment. It serves general consumers looking for product recommendations and coverage of tech industry developments.
Companies competing with Upsie for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Upsie do?
- Upsie offers consumer protection plans for devices, positioned as an alternative to plans sold by retailers and manufacturers, with lower prices, transparent coverage terms, and 24/7 claims service. The company serves individual consumers with device repair coverage.
- Who founded Upsie?
- Upsie was founded by Clarence Bethea in 2014.
- Who are Upsie's investors?
- Upsie's investors include Bread And Butter Ventures, Llc, Matchstick Ventures, Techstars, Backstage Capital, M25, True Ventures.
- How much funding has Upsie raised?
- Upsie has disclosed $2.1M raised across 1 round.
- Where is Upsie headquartered?
- Upsie is headquartered in Burnsville, US.