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Sentiment Search

Techstars '18

London, GB · Founded 2017 · 8 employees on LinkedIn · 2 known investors

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Sentiment Search aggregates and analyzes feedback from reviews, social platforms, and delivery platforms to provide competitive benchmarking insights for marketing, operations, and guest experience teams.

Also known as Sentiment Search Limited

Data & InfrastructureMarketing TechSaaS

Founders & leadership

Sentiment Search was founded in 2017 by Prithvi Dhanda.

PDPrithvi Dhanda
Prithvi DhandaFounder & CEOPrithvi Dhanda is the founder of Sentiment Search, which provides customer feedback analysis and competitive benchmarking for hospitality businesses.

Investors · 2

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Sentiment Search operates a customer feedback analytics platform for the hospitality sector. The product consolidates feedback from review platforms, social platforms and delivery platforms into a single dashboard where operators can track, analyse and respond to individual pieces of feedback in real time. An industry-specialised AI model analyses each line of every review to produce quantified category-level sentiment scores and AI-generated summaries for any category and date range, intended to show how sentiment varies across different aspects of a venue.

Beyond aggregation and analysis, the platform provides automated review responses generated with ChatGPT and configured to a brand's tone, competitor analysis covering market and neighbourhood views with NPS and sentiment comparisons, and an insights bot that answers natural-language questions and surfaces recommended actions for general managers and operations managers. A feedback-collection module, Guest Signal Studio, lets operators build branded feedback journeys that connect to a POS or ordering app, generate dynamic forms from guest orders and produce dish-level insights; forms integrate with CRM systems and can be deployed via QR codes, post-visit emails or order-and-pay apps, and are positioned for A/B testing.

Business model

The company sells access to its software platform, with prospects directed to request a demo through the website [0][1][2].

Traction

The website cites more than 9,000 customers across 21 countries, an average NPS improvement of 16 or more, and go-live within 24 hours [0][1].

▸Full profile — market position, technology, go-to-market

Market position

Positioned as a hospitality-specific customer feedback and competitor benchmarking platform [0][1].

The platform combines feedback aggregation across review, social and delivery sources with competitor benchmarking on NPS and sentiment at market and neighbourhood level, dish-level feedback capture tied to guest orders, and automated review responses in one dashboard. The company states customers can go live within 24 hours [0][1].

Technology

An industry-specialised AI analyses every line of each review to produce objective, quantified sentiment by category, alongside AI summaries generated for any category and date range. ChatGPT is used to generate customised automated replies to reviews in a defined brand tone, and a natural-language insights bot answers questions, flags exceptional moments, serious issues and staff mentions, and issues real-time recommended actions. Feedback collection forms integrate with POS systems and CRMs [0][1].

Go-to-market

Inbound demo requests via the website, supported by customer testimonials from hospitality roles such as an operations director and a head of reservations [0][1][2].

Hospitality businesses, including multi-site restaurant and venue operators. The platform is aimed at marketing, operations and guest experience teams, and separately addresses unit-level roles (general managers, front of house, culinary) and head office functions covering operations, marketing and customer experience, with performance views by unit, region, manager and brand [0][1].

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average NPS improvementJan 202616 NPS points
Countries servedJan 202621
CustomersJan 20269,000 customers
HeadcountAug 20268
Onboarding timeJan 2026Go live within 24 hours

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

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Companies working in the same space as Sentiment Search.

Legal entities · 1

corporate structure
Sentiment SearchNo. 09529131 · inc. Apr 2015 · active

Companies House · registry record

View on Companies House ↗
Registered name
SENTIMENT SEARCH LIMITED
Company number
09529131
Status
Active
Company type
Private limited company
Incorporated
8 Apr 2015
Registered office
51 Naxos Building 4 Hutchings Street, London, E14 8JR
Nature of business (SIC)
62012 — Business and domestic software development
Accounts
last made up to 30 Apr 2026 · next due 31 Jan 2028
Confirmation statement
last made up to 6 Apr 2026 · next due 20 Apr 2027

Current officers · 1

  • Prithvi Dhanda — director, appointed 8 Apr 2015

Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.

▸Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Sentiment Search do?
Sentiment Search is a hospitality customer-feedback platform that aggregates reviews and benchmarks venues against competitors.
Who founded Sentiment Search?
Sentiment Search was founded by Prithvi Dhanda in 2017.
Who are Sentiment Search's investors?
Sentiment Search's investors include LeadX Capital Partners, Techstars.
Where is Sentiment Search headquartered?
Sentiment Search is headquartered in London, GB.